PRWeek Webcast

From Foe to Friend: Turning online critics into brand ambassadors

Date/Time: Tuesday, March 30, at 12pm est/9am pst

Featured speakers: Stacey Ellis, director of public relations, Kimpton Hotels; Jennifer Houston, SVP and global lead, WE Studio D; Molly McKenna Jandrain, external communications manager, McDonald's USA; Kelly LaVaute, social media manager, Quicken Loans

Click here to register today

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From DMNews

ABC updates definition of digital edition

The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.
 

Diapers.com testing social media, e-mail integration with Responsys' tool

Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.
 

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Latest Products & Tools Articles

Citrix Online taps Atomic PR

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.
 

Down the PR measurement rabbit hole

The ongoing debate about PR measurement is like the scene in 'Alice in Wonderland' where Alice has slipped down the rabbit hole and falls past old mirrors, lamps, grandfather clocks, and Victorian furniture on her way to Wonderland.
 

Briefs

iPhone app company hires RMS PR

Elasticity hires two

Sears taps Daniel Honigman for social media

On the Blogs

Benefits for incorporating more social media into traditional entertainment

We've been following the ways that the entertainment industry is incorporating more social media elements into its outreach, whether at the Olympics, the Oscars, or the Grammy Awards.
 

93% of consumers reluctant to pay for online news content

A new study from the Pew Research Center shows consumers are reluctant to pay for their online news content, a serious issue for the media industry.
 

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