Publicis worldwide revenue in 2011
reached $7.71 billion (€5.81 billion) up 7.3% from $7.16 billion (€5.41 billion) in 2010. US revenue was $3.6 billion (€2.72 billion), a 5.9%
increase from $3.44 billion (€2.60 billion) in 2010.
"In a context of sovereign debt crisis and economic slowdown, Publicis has not only outperformed the market, more remarkably it has improved on its own outstanding performance of 2010," says chief executive officer Maurice Levy. "We should be able to continue to achieve strong, sustainable, and profitable growth."
Last month, the company lost its account with General Motors after the world's top-selling carmaker entrusted its $3 billion account to smaller competitor Aegis Group. The account represented about 0.5% of Publicis' annual revenue, according to the company.
- Consumers launch ethical iPhone campaign.
- Chrysler CMO denies Super Bowl ad was political.
- Handel resignation from Komen draws social media response.
