Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.
Career Guide 2012
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June 4, 2013
The PRWeek Careers newsletter provides PR professionals, and those hoping to build a career in communications, with comprehensive industry news, features, and insider's tips on a range of employment issues. No other newsletter brings together top industry information and insights from recruitment experts on how to start and build a career in this rewarding profession.
Cigna is the latest major marketer to combine its marketing and communications departments into one unit. Maggie FitzPatrick, the company's CCO, said last week that she will leave the health insurer. Global CMO Lisa Bacus will lead the integrated team following FitzPatrick's departure in August.
NEW YORK: As more companies merge their communications and marketing operations, comms leaders say it is crucial for CCOs to retain the ear of the C-suite.
HARTFORD, CT: Cigna CCO Maggie FitzPatrick, who joined the company in September 2010, is stepping down from her role on August 4 as the insurer merges its marketing and communications departments.
WALLDORF, GERMANY: SAP has hired Victoria Clarke as head of corporate affairs as the software giant integrates its global communications and marketing departments.
CHICAGO: The American Medical Association has made two key hires as part of a restructuring of its communications and marketing team that it hopes will revitalize the 165-year-old trade organization.
WASHINGTON: Global law firm Dentons US is moving into the crisis management space with the launch of a consultancy in partnership with advisory firm Wirthlin Worldwide International.
Two big stories in the last week reflect the trend we have been following here at PRWeek for the communications function to be increasingly subsumed under marketing.
Revenue results were mixed in 2012 as large firms and their holding companies faced fresh challenges while many midsize players saw significant gains.
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