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News

Weber's Smith takes Liberty Global role

Lynsey Barber, PRWeek UK February 12, 2013

Liberty Global, the international group buying Virgin Media, has installed Marcus Smith as VP of media relations.

Journalist Q&A: Janine Gibson, GuardianNews.com

Emory Sullivan January 01, 2013

Editor-in-chief Janine Gibson talks to Emory Sullivan about growing readership in the US, creating a global conversation, and the role digital plays at the news company.

How should news distribution evolve to effectively address the role of earned media?

January 01, 2013

Earned media via a trusted source is still high on a client's wishlist. Crafting a compelling piece is more likely to get story coverage than a bland press release.

The PR Week - November 9, 2012

Steve Barrett, Lindsay Stein, Frank Washkuch November 09, 2012

Steve Barrett, Frank Washkuch, and Lindsay Stein discuss Obama's re-election; Fleishman wins Naked Juice; the response to Hurricane Sandy; and global PR news.

Sandy shows utilities importance of social in crisis communications

Chris Daniels November 09, 2012

The value of social media in crisis communications was reinforced in the past two weeks to organizations on the front lines of Hurricane Sandy.

The PR Week - October 12, 2012

Gideon Fidelzeid, Brittaney Kiefer, Lindsay Stein October 12, 2012

Gideon Fidelzeid, Lindstay Stein, and Brittaney Kiefer discuss Lance Armstrong, Ocean Spray, the Cuomo administration, and Breast Cancer Awareness Month.

Media Monkeybiz helps generate reports

Tanya Lewis July 23, 2012

Media Monkeybiz provides TV and radio broadcast monitoring (both in English and Spanish), intelligence, and analysis.

Carbonite hires Finn Partners as AOR

Beth Krietsch May 14, 2012

NEW YORK: Carbonite, a cloud-based data backup company, has hired Finn Partners as AOR.

Guttman named Burson US tech practice leader

Beth Krietsch May 07, 2012

NEW YORK: Burson-Marsteller has appointed Sabrina Guttman US technology practice chair.

Prudential, PRSA Foundation, Weber boost Dukes scholarship

Beth Krietsch May 01, 2012

NEW YORK: Prudential Financial, the PRSA Foundation, and Weber Shandwick will increase funding for the Ofield Dukes Scholarship for Excellence in Public Relations.

Southwest picks Edelman to streamline outreach

Beth Krietsch April 27, 2012

DALLAS: Southwest Airlines has hired Edelman for a one-year project to streamline communications within its various community outreach programs.

Demand Media picks Horn Group as corporate AOR

Beth Krietsch April 27, 2012

SANTA MONICA, CA: Demand Media, an online publisher that owns websites including LiveStrong.com, eHow.com, and Cracked.com, has selected Horn Group as AOR for corporate PR.

Customer-contact platform provider Aspect hires Ogilvy

Beth Krietsch April 06, 2012

CHICAGO: Aspect, a customer-contact software maker, has hired Ogilvy PR Worldwide as its AOR for North America. The company handled most PR and communications in-house for the past five years.

AP seeks to bring a bit of order to online news world

David Ward April 01, 2012

The Associated Press filed suit against news aggregator Meltwater News for copyright infringement accusing it of being a "parasitic distribution service that competes directly with traditional news sources without paying license fees to cover the costs of creating those stories."

Hotel search engine Room Key hires Porter as AOR

Beth Krietsch March 29, 2012

NEW YORK: Room Key, a hotel search engine owned by six of the largest international hospitality companies, has hired Porter Novelli as AOR.

A reason to say.... Yahoo!

Gideon Fidelzeid March 08, 2012

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.

La-Z-Boy, Chiquita among 'undervalued' US brands

Beth Krietsch March 08, 2012

NEW YORK: A number of popular US consumer brands, such as La-Z-Boy, Chiquita Brands, Ruby Tuesday, and KB Homes, are undervalued, according to a study by brand strategy firm CoreBrand.

App download trend is a good story for news media

David Ward March 01, 2012

A new Nielsen study found 33% of smartphone and tablet owners downloaded a news app in a recent 30-day period.

General Motors media director Cooney joins Ford

Lindsay Stein February 29, 2012

DEARBORN, MI: Jay Cooney, director of media relations and news operations at General Motors, has joined the Ford Motor Company communications team.

New stories will be told amid evolution of content sharing

You Mon Tsang, Vocus January 01, 2012

Modern best practice has storytellers - PR pros and marketers - focused on expanding beyond traditional press coverage with search optimization and sharing through social media.

Duracell launches holiday 'insurance' campaign

Beth Krietsch November 22, 2011

BETHEL, CT: Duracell is giving parents tips and tools to navigate the holiday season through its "Holiday Insurance Program" campaign.

'Early Show' changes present public affairs opportunities

Chris Daniels November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.