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Latest News

Fahlgren Mortine goes west with Boise office launch

Virgil Dickson June 18, 2013

BOISE, ID: Fahlgren Mortine will open its first office in the western US next month in Boise, ID. The location will open its doors July 8.

Golin names Emanate's Morgan NY consumer leader

Lindsay Stein June 18, 2013

NEW YORK: GolinHarris has appointed Andrea Morgan, former MD at Emanate, to serve as executive director and head of the agency's consumer marketing practice in New York.

Millennial moms feel 'overlooked' by marketing

Sarah Shearman June 18, 2013

NEW YORK: Millennial generation mothers are highly influential and connected, spending more than 17 hours per week on social networks, but they consider themselves "overlooked" by marketing, according to research from Weber Shandwick.

Toyota affiliates come together for Aspen Ideas

Lindsay Stein June 18, 2013

NEW YORK: Toyota, a first-time sponsor and an underwriter of the 2013 Aspen Ideas Festival, is bringing together affiliates and departments to tell its story using the event.

Panel: Marketers must hang out with difficult customers

Campaign India Team June 18, 2013

CANNES, FRANCE: Tata Communications' Julie Woods-Moss and Georgia Pacific's Douwe Bergsma spoke on the topic "How CMOs find and foster the best talent," moderated by MSLGroup North America president Renee Wilson.

Deloitte set to kick off PR agency review process

Brittaney Kiefer June 18, 2013

NEW YORK: Deloitte is in the early stages of a PR agency review, making it the latest in a string of professional services firms to evaluate their communications rosters.

Whirlpool brings on Ketchum as AOR

Lindsay Stein June 17, 2013

BENTON HARBOR, MI: Whirlpool has selected Ketchum as PR AOR for its Whirlpool, Maytag, and Amana brands, as well as its Affresh and Whirlpool Water Filtration businesses. The company had worked with Peppercomm for the past seven years.

Dove's Sketches campaign turns heads at Cannes

Lindsay Stein June 17, 2013

CANNES, FRANCE: Unilever's Dove campaign Real Beauty Sketches, led by Ogilvy Brazil São Paulo, impressed judges at the 2013 Cannes PR Lions.

McCann Melbourne rail safety effort wins Grand Prix

Lindsay Stein June 17, 2013

CANNES, FRANCE: Advertising agency McCann Melbourne won the Grand Prix at the 2013 Cannes PR Lions on Monday for its campaign for Australian rail service Metro Trains Melbourne.

PR firms inch closer to the top prize at Cannes

Lindsay Stein June 17, 2013

CANNES, FRANCE: PR agencies walked away with more Gold and Silver awards at the 2013 Cannes PR Lions than in previous years, but advertising firms still led the way during Monday's awards ceremony.

Agencies point finger at procurement for drawn-out pitch processes

Lindsay Stein June 14, 2013

PR executives are taking note of the increasing commonality of large pitch processes involving 10 or more firms, fingering procurement as a driving factor.

Merged marcomms groups demand a willingness to learn, collaborate

Virgil Dickson June 07, 2013

Key job requirements for today's communications executives are a willingness to learn other marketing skills such as paid media and an eagerness to partner with other business units.

French pharma industry turns to comms to help rebuild trust

Virgil Dickson June 01, 2013

Pharmaceutical companies and their PR partners are working hard to increase positive perceptions of the industry in France, one of the most populous countries in Europe, following a scandal that shattered trust in the industry.