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> News
Latest News
Dittus launches new public affairs firm
Jaimy Lee
March 19, 2010
WASHINGTON: Gloria Dittus opened Story Partners, a public affairs firm, in January. Known for founding Dittus Communications (now FD Dittus) and Direct Impact, Dittus left her position as president and CEO of FD Dittus in May 2009.
Tupperware taps celebs for guy-focused event
Chris Daniels
March 19, 2010
NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.
Pierpont counsels Blockbuster amid bankruptcy rumors
Erica Morris
March 19, 2010
DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.
MassMutual enlists Weber Shandwick as AOR
Rose Gordon
March 18, 2010
SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
Virgin America launches reality show amid expansion plans
Alexandra Bruell
March 18, 2010
SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
Female Health, MAC AIDS Fund partner for awareness
Jaimy Lee
March 18, 2010
CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
GSK works with cancer survivor for 'Help Prevent' campaign
Chris Daniels
March 17, 2010
PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.
Found Animals Foundation uses webcast to reach pet owners
Kimberly Maul
March 17, 2010
LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.
Sard Verbinnen aids Tommy Hilfiger acquisition
Alexandra Bruell
March 17, 2010
NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners.
Sony PlayStation hires Voce, Access/Ketchum
Aarti Shah
March 16, 2010
FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.
more »
Analysis
Companies shape long-term communications around FCC broadband plan
Jaimy Lee
March 19, 2010
The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
Bad publicity new 'risk' factor on Wall St.
Rose Gordon
March 05, 2010
In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.
more »
Contact News
Rose Gordon
News Editor
646-638-6036
rose.gordon@prweek.com
Briefs
Religare Enterprises hires Edelman
Jaimy Lee
March 19, 2010
WASHINGTON: Religare Enterprises, a financial services group based in India, is working with Edelman for a media relations program in the US, according to a federal filing.
Jasculca/Terman receives GSA certification
Jaimy Lee
March 19, 2010
WASHINGTON: The US General Services Administration (GSA) awarded Jasculca/Terman and Associates its certification for advertising and integrated marketing services, according to a federal filing.
David All taps Irons
Jaimy Lee
March 19, 2010
WASHINGTON: The David All Group hired Todd Irons as a VP, starting March 15.
Marrakech hires BPCM for US tourism effort
Alexandra Bruell
March 18, 2010
NEW YORK: The Moroccan National Tourist Office hired BPCM to promote the city of Marrakech in North America.
Morris & King named AOR for StickerYou
Erica Morris
March 18, 2010
TORONTO: StickerYou, an online platform for customizable stickers, named The Morris & King Co. its AOR.
Porter Novelli previews new platform at SXSW
Erica Morris
March 18, 2010
AUSTIN, TX: Porter Novelli previewed a new platform at the "South by Southwest" Interactive Conference and Festival (SXSW).
Burson taps Ballard
Jaimy Lee
March 18, 2010
NEW YORK: Burson-Marsteller hired Nathan Ballard as an MD in the firm's San Francisco office, effective April 1.
Annie Chun's names Formula its AOR
Alexandra Bruell
March 18, 2010
SAN RAFAEL, CA: Annie Chun's, a producer of gourmet Pan-Asian foods, hired Formula PR as its AOR
Middleberg adds three financial clients
Erica Morris
March 17, 2010
NEW YORK: Middleberg Communications has been retained by Emerging Global Shares, OTR Global, and Seventysix Capital.
On the Scene execs launch new firm
Erica Morris
March 17, 2010
LOS ANGELES: Point Media, a marketing and broadcast firm, launched.
more »
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Sony PlayStation hires Voce, Access/Ketchum
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Interview: Bill Reihl, head of North American consumer marketing, Ogilvy PR
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Dittus launches new public affairs firm
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Female Health, MAC AIDS Fund partner for awareness
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