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Latest News

Hofstra PR student dies in standoff with intruder

Lindsay Stein May 20, 2013

HEMPSTEAD, NY: Andrea Rebello, a 21-year-old public relations major at Hofstra University, died on Friday during a shootout between a police officer and a home intruder who held her at gunpoint.

Traackr, Nimble team up for influencer marketing

Brittaney Kiefer May 17, 2013

SAN FRANCISCO: Influencer search engine Traackr has partnered with contact-management service Nimble to create an integrated platform for influencer marketing.

Hershey begins review of global comms partnerships

Lindsay Stein May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Burson's Lawrence to join Mattel as comms chief

Brittaney Kiefer May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.

Westminster Kennel Club searches for full-service firm

Lindsay Stein May 16, 2013

NEW YORK: The Westminster Kennel Club has issued an RFP to find a full-service PR agency for a one-year account.

Louisiana shops account promoting sweet potatoes

Virgil Dickson May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.

FDA seeks firm for Native American anti-tobacco effort

Virgil Dickson May 16, 2013

WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.

KEF America hires Waggener Edstrom to reach new demographic

Lindsay Stein May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.

Cohn & Wolfe acquires stake in Middle Eastern firm

Brittaney Kiefer May 15, 2013

DUBAI: Cohn & Wolfe has acquired a stake in Middle East agency BPG | pr as it looks to expand its reach in the region.

Comms pros put Bloomberg on the spot after snooping scandal

Chris Daniels May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Diverse, complex African PR market primed for growth

Connie Cho May 10, 2013

Africa is a region that is ripe for business, but industry experts say agencies interested in growing their footprints there should focus on local opportunities and talent instead of looking at the continent as one market.

Executives split on whether APCO-Text 100 partnership will set a trend

Chris Daniels May 03, 2013

Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?

Contact Us

Frank Washkuch
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(646) 638-6036
frank.washkuch@prweek.com

Briefs

APCO names McGregor greater China chairman

May 17, 2013

BEIJING: APCO Worldwide has named James McGregor chairman for the agency's greater China region.

KemperLesnik appoints Gruber sports, events VP

Lindsay Stein May 17, 2013

CHICAGO: KemperLesnik has appointed Curt Gruber, former VP of business development for the American Hockey League's Chicago Wolves, as VP of sports and event marketing.

Late July Organic Snacks taps Haberman

Lindsay Stein May 17, 2013

MINNEAPOLIS: Late July Organic Snacks has appointed marketing agency Haberman to oversee the company's social marketing expansion and its 2013 campaign.

Trade association taps IPG firms for frozen-food effort

Brittaney Kiefer May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.

Ketchum forms partnership with PRfact

Lindsay Stein May 17, 2013

ZURICH, SWITZERLAND: Ketchum has formed an exclusive partnership with Swiss agency PRfact.

Ketchum adds four senior staffers to digital group

Lindsay Stein May 16, 2013

NEW YORK: Ketchum has added four senior staffers to its digital group, which works on interactive strategy, Web design and development, video production, and multimedia.

Diono taps Current

Lindsay Stein May 16, 2013

CHICAGO: Child car-seat manufacturer Diono has selected Current Lifestyle Marketing as AOR for PR.

Shell's Heitmann to join Bayer AG

Virgil Dickson May 15, 2013

LEVERKUSEN, GERMANY: Royal Dutch Shell communications leader Herbert Heitmann will join Bayer AG as head of a newly created communications and government relations unit, effective September 1.

Burson forms new Asia-Pacific leadership team

Lindsay Stein May 15, 2013

NEW YORK: Burson-Marsteller has restructured its leadership team in the Asia-Pacific region, naming Patrick Ford regional chairman and Matt Stafford CEO of Greater China.

Edelman's Hayes steps in as Motorola comms lead

Lindsay Stein May 14, 2013

LIBERTYVILLE, IL: Adrienne Hayes, GM of Edelman's consumer brand marketing division in New York, has joined Motorola Mobility as SVP of communications.