Latest News

Komen reversal shows power of social networks

February 03, 2012

WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.
 

Foursquare hires M Booth as AOR

February 03, 2012

NEW YORK: Location-based social networking service Foursquare has hired M Booth as its PR AOR, confirmed Foursquare PR manager Erin Gleason.
 

Kraft pitches breakfast biscuits to US consumers

February 03, 2012

NORTHFIELD, IL: Kraft Foods is launching its belVita Breakfast Biscuits in the US by promoting them as a new morning concept for American consumers.
 

Text 100 hires two VPs to boost digital offering

February 03, 2012

SAN FRANCISCO: Text 100 has hired Michael DiLorenzo as VP of digital for North America and Jason Clarke as VP of marketing and business development.
 

Facebook avoids early IPO-filing pitfalls

February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.
 

Wayfair selects Lippe Taylor as first consumer firm

February 02, 2012

BOSTON: Home furnishing e-commerce company Wayfair has selected Lippe Taylor as its first consumer agency following an RFP process.
 

Ogilvy guides coalition work on Affordable Care Act

February 02, 2012

WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.
 

Lithium Technologies hires Bite as global AOR

February 02, 2012

SAN FRANCISCO: Lithium Technologies, a social customer-service software developer, has hired Bite Communications as global AOR, following a competitive agency search.
 

DKC opens offices in DC, LA, and Chicago

February 02, 2012

NEW YORK: DKC has opened offices in Washington, Los Angeles, and Chicago.
 

NHTSA to seek comms, marketing support

February 01, 2012

WASHINGTON: The National Highway Traffic Safety Administration (NHTSA) will soon release a wide-ranging communications RFP seeking PR, advertising, marketing, and media services to enhance its behavioral safety programs.
 

Analysis

Carmakers expand news cycle for Super Bowl ads

February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.
 

Economic, trust issues dominate Davos discussion

January 27, 2012

The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.
 

Legal experts highlight rarity of Weber's suit

January 20, 2012

Weber Shandwick's move to take legal action against Hill+Knowlton Strategies for allegedly stealing confidential information, clients, and employees is one rarely seen in the industry, PR recruitment and legal experts tell PRWeek.
 

Contact Us

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News Editor
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frank.washkuch@prweek.com

Briefs

Dalton Agency, Kilgannon merge

February 03, 2012

JACKSONVILLE, FL: Advertising and PR firm the Dalton Agency has merged with Atlanta-based advertising agency Kilgannon.
 

DePaul University names Lawson VP of PR, comms

February 03, 2012

CHICAGO: DePaul University has hired Cynthia Lawson as VP of PR and communications, effective April 2.
 

Silver Touch hires KCSA for IR support

February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.
 

Treska names Zelo AOR

February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.
 

Sermo signs partners in Germany, Australia

February 03, 2012

NEW YORK: Sermo, an international network of PR agencies, has signed German agency Headspace PR and Australian firm Saunders & Co.
 

Mazzoni joins MWW as VP, digital

February 02, 2012

NEW YORK: MWW Group has hired Mara Mazzoni as VP of digital operations for Dialogue Digital, the agency's digital marketing, social media, and visual branding practice.
 

Publicis acquires Flip Media

February 02, 2012

PARIS: Publicis Groupe has acquired Flip Media, a Dubai, UAE-based digital agency network.
 

CVS names Burton SVP, government affairs

February 02, 2012

WOONSOCKET, RI: Larry Burton will join CVS as SVP of government affairs on February 27.
 

McConnell joins Englander Knabe & Allen

February 02, 2012

LOS ANGELES: Jeff McConnell, president of McConnell Government Relations, has joined Englander Knabe & Allen (EKA) as SVP and merged his firm into EKA.
 

AT&T tabs Shorenstein as NY president

February 02, 2012

ALBANY, NY: AT&T has hired Marissa Shorenstein as president of AT&T New York. She will oversee the telecom giant's public and external affairs strategies across the state.
 
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