Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek UK
PRReport Germany
PRWeek Asia
Home
News
Briefs
Analysis
Sectors
Podcasts
Newsletters
Features
Cover Stories
Opinion
Roundtables
Campaigns
Whitepapers
Reports
Social Media Survey
Career Guide
40 under 40
Power List
Agency Business Report
Media Survey
Salary Survey
Salary Survey Premium Edition
Editors' Choice
Book of Lists 2008
CEO Survey
Cause Survey
Marketing Management Survey
Diversity Survey
Agency Excellence Survey
Social Media Survey Premium Edition
Blogs
The Cycle
PRWeek Insider
The Editors' Blog
Whitepapers
Events
PRWeek Awards
The Next Conference
Webcasts
Jobs
Directory
Subscribe
Subscribe Now
Customer Service
Newsletters
Social Media Survey Details
About Us
Multimedia
Videos
Podcasts
Polls
Hot Topics:
PRWeek Awards
NEXT Conference
Healthcare
Consumer
Technology
Media
Public Affairs
Corporate
RSS
|
Login
|
Register
Home
> News
Latest News
Social media, celebrities factor into COPD campaign
Jaimy Lee
February 08, 2010
RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).
Mamas & Papas seeks agency for US launch
Alexandra Bruell
February 08, 2010
HUDDERSFIELD, UK: Mamas & Papas (M&P), a UK-based parenting retail company, is looking for a US agency to manage its consumer lifestyle PR and corporate branding ahead of its nationwide launch this summer.
Brunswick's Gilchrist moves from London to head US branch
Erica Morris
February 08, 2010
NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role.
Verizon promotes FiOS with Super Bowl parties
Aarti Shah
February 05, 2010
NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.
Hispanic business group hopes ambassadors foster young entrepreneurs
Kimberly Maul
February 05, 2010
CHARLOTTE, NC: The National Hispanic Entrepreneurs' Organization (NHEO) is in the midst of a national awareness campaign for the organization, and introduced a team of ambassadors from around the country who will spread the group's message.
Trio of groups unite to boost arthritis awareness
Kimberly Maul
February 04, 2010
WASHINGTON: A coalition led by the Arthritis Foundation launched a three-year, national public awareness campaign to help Americans understand the joint disease and its most common form, osteoarthritis.
Agencies scramble for healthcare talent
Jaimy Lee
February 04, 2010
NEW YORK: The healthcare practice leaders at seven holding company agencies in the US have left their positions in the last 11 months, triggering a shake-up in senior-level staffing.
Group promotes yoga to US Hispanics
Kimberly Maul
February 03, 2010
LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en Español con Lina Navia."
Vocus revenues increase 9%, profit down in '09
Erica Morris
February 03, 2010
LANHAM, MD: Vocus reported $84.6 million in 2009 revenues, a 9% increase from the prior year. But the on-demand PR management software creator ended the year with a loss of $2 million, following four straight quarters of negative net income.
Expanded recalls continue damage to Toyota brand
Chris Daniels
February 02, 2010
TORRANCE, CA: As Toyota Motor Sales shifts into damage control, new research from Dow Jones Insight shows media coverage of the brand has taken a serious hit since the world's largest automaker recalled millions of vehicles.
more »
Analysis
Boutique firms faced unique challenges in recession
Erica Morris
February 05, 2010
In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.
Muslim market still holds untapped potential for marketers
Kimberly Maul
January 29, 2010
Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.
more »
Contact News
Rose Gordon
News Editor
646-638-6036
rose.gordon@prweek.com
Briefs
Dna13 update combines existing services
Erica Morris
February 09, 2010
OTTAWA: Dna13 has released a winter 2010 edition of its platform, combining capabilities from its dnaEnterprise and dnaManagement software into one solution.
Heineken taps Formula as sampling AOR
Kimberly Maul
February 09, 2010
SAN DIEGO: Heineken USA hired Formula Street, Formula's brand activation division, as AOR for its Western and Central regions product sampling efforts in 2010.
Jamestown taps Miller to lead Washington office
Jaimy Lee
February 08, 2010
WASHINGTON: Jamestown Associates hired Jason Miller as a partner and EVP in the firm's Washington office, beginning in January.
Wonacott Communications gains three gaming clients
Kimberly Maul
February 08, 2010
LOS ANGELES: Wonacott Communications added three clients in the online gaming industry: Ndoors Interactive, Meteor Games, and Sleepy Giant.
New online monitoring service Trackle launches
Erica Morris
February 08, 2010
SUNNYVALE, CA: A new media tracking service, Trackle, has launched to help PR and marketing pros monitor social media and overall online mentions.
Beckerman taps Decter to lead DC office
Jaimy Lee
February 08, 2010
WASHINGTON: Beckerman hired Naomi Decter in January to lead the firm's new Washington office.
C&W hires O'Donohue
Jaimy Lee
February 08, 2010
NEW YORK: Cohn & Wolfe tapped MaryEllen O'Donohue as EVP of strategy and client service, effective February 9. O'Donohue is one of three senior-level healthcare hires that the firm has made since the start of 2010.
VSP promotes McNeil to global position
Jaimy Lee
February 08, 2010
RANCHO CORDOVA, CA: VSP Global promoted Pat McNeil to director of PR and strategy for the company, following a restructuring of the company's communications department.
Fenton promotes Witter, Blackman
Jaimy Lee
February 08, 2010
NEW YORK: Fenton Communications named Lisa Witter the firm's first chief strategy officer and tapped Parker Blackman as its COO.
CareTech hires Hanley as VP
Jaimy Lee
February 08, 2010
TROY, MI: CareTech Solutions tapped Colleen Hanley as VP of marketing, communications, and government affairs, effective February 1.
more »
Subscribe to the RSS for this page [
view all our RSS feeds here
]
Most Popular
Most Emailed
Most Recent
Agencies scramble for healthcare talent
Social media, celebrities factor into COPD campaign
Boutique firms faced unique challenges in recession
Interview: BET Networks' Matthew Barnhill and Jeanine Liburd
Expanded recalls continue damage to Toyota brand
Trio of groups unite to boost arthritis awareness
Schneider Electric consolidates with Text 100
Frank talk from the CEO benefits everyone
Audi hopes PR, social media tactics extend Super Bowl spot
Verizon promotes FiOS with Super Bowl parties
Agencies scramble for healthcare talent
Boutique firms faced unique challenges in recession
Social media, celebrities factor into COPD campaign
Mamas & Papas seeks agency for US launch
Group promotes yoga to US Hispanics
Verizon promotes FiOS with Super Bowl parties
Brunswick's Gilchrist moves from London to head US branch
Cross-industry coalition would protect ideas in review process
Trio of groups unite to boost arthritis awareness
Vocus revenues increase 9%, profit down in '09
Social media, celebrities factor into COPD campaign
Mamas & Papas seeks agency for US launch
Brunswick's Gilchrist moves from London to head US branch
Verizon promotes FiOS with Super Bowl parties
Hispanic business group hopes ambassadors foster young entrepreneurs
PR campaign drives sales for Brammo's inaugural electric motorcycle
Boutique firms faced unique challenges in recession
Avoid employee invasion-of-privacy claims with updated tech guidelines
Interview: BET Networks' Matthew Barnhill and Jeanine Liburd
Frank talk from the CEO benefits everyone
Popular Topics
Account Win
Agency
Arts And Entertainment
blog
Briefs
Campaign
Consumer
Corporate
Corporate Communications
Digital
Food And Beverage
Government
Health And Wellness
Healthcare
HR & Management
Internal Communications
Measurement And Monitoring
Media
Media Relations
People Moves
Pharmaceutical
Products And Tools
Public Affairs
Social Media
Technology