WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.

NEW YORK: Location-based social networking service Foursquare has hired M Booth as its PR AOR, confirmed Foursquare PR manager Erin Gleason.

NORTHFIELD, IL: Kraft Foods is launching its belVita Breakfast Biscuits in the US by promoting them as a new morning concept for American consumers.

SAN FRANCISCO: Text 100 has hired Michael DiLorenzo as VP of digital for North America and Jason Clarke as VP of marketing and business development.

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.

BOSTON: Home furnishing e-commerce company Wayfair has selected Lippe Taylor as its first consumer agency following an RFP process.

WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.

SAN FRANCISCO: Lithium Technologies, a social customer-service software developer, has hired Bite Communications as global AOR, following a competitive agency search.

NEW YORK: DKC has opened offices in Washington, Los Angeles, and Chicago.

WASHINGTON: The National Highway Traffic Safety Administration (NHTSA) will soon release a wide-ranging communications RFP seeking PR, advertising, marketing, and media services to enhance its behavioral safety programs.

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.

Weber Shandwick's move to take legal action against Hill+Knowlton Strategies for allegedly stealing confidential information, clients, and employees is one rarely seen in the industry, PR recruitment and legal experts tell PRWeek.