Latest News

Social media, celebrities factor into COPD campaign

Jaimy Lee February 08, 2010

RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).
 

Mamas & Papas seeks agency for US launch

Alexandra Bruell February 08, 2010

HUDDERSFIELD, UK: Mamas & Papas (M&P), a UK-based parenting retail company, is looking for a US agency to manage its consumer lifestyle PR and corporate branding ahead of its nationwide launch this summer.
 

Brunswick's Gilchrist moves from London to head US branch

Erica Morris February 08, 2010

NEW YORK: Susan Gilchrist, currently senior partner in the Brunswick Group's London office, is set to help manage the agency's US offices in a newly created role.
 

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.
 

Hispanic business group hopes ambassadors foster young entrepreneurs

Kimberly Maul February 05, 2010

CHARLOTTE, NC: The National Hispanic Entrepreneurs' Organization (NHEO) is in the midst of a national awareness campaign for the organization, and introduced a team of ambassadors from around the country who will spread the group's message.
 

Trio of groups unite to boost arthritis awareness

Kimberly Maul February 04, 2010

WASHINGTON: A coalition led by the Arthritis Foundation launched a three-year, national public awareness campaign to help Americans understand the joint disease and its most common form, osteoarthritis.
 

Agencies scramble for healthcare talent

Jaimy Lee February 04, 2010

NEW YORK: The healthcare practice leaders at seven holding company agencies in the US have left their positions in the last 11 months, triggering a shake-up in senior-level staffing.
 

Group promotes yoga to US Hispanics

Kimberly Maul February 03, 2010

LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en Español con Lina Navia."
 

Vocus revenues increase 9%, profit down in '09

Erica Morris February 03, 2010

LANHAM, MD: Vocus reported $84.6 million in 2009 revenues, a 9% increase from the prior year. But the on-demand PR management software creator ended the year with a loss of $2 million, following four straight quarters of negative net income.
 

Expanded recalls continue damage to Toyota brand

Chris Daniels February 02, 2010

TORRANCE, CA: As Toyota Motor Sales shifts into damage control, new research from Dow Jones Insight shows media coverage of the brand has taken a serious hit since the world's largest automaker recalled millions of vehicles.
 

Analysis

Boutique firms faced unique challenges in recession

Erica Morris February 05, 2010

In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.
 

Muslim market still holds untapped potential for marketers

Kimberly Maul January 29, 2010

Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.
 

Contact News

Rose Gordon
News Editor
646-638-6036
rose.gordon@prweek.com    

Briefs

Dna13 update combines existing services

Erica Morris February 09, 2010

OTTAWA: Dna13 has released a winter 2010 edition of its platform, combining capabilities from its dnaEnterprise and dnaManagement software into one solution.
 

Heineken taps Formula as sampling AOR

Kimberly Maul February 09, 2010

SAN DIEGO: Heineken USA hired Formula Street, Formula's brand activation division, as AOR for its Western and Central regions product sampling efforts in 2010.
 

Jamestown taps Miller to lead Washington office

Jaimy Lee February 08, 2010

WASHINGTON: Jamestown Associates hired Jason Miller as a partner and EVP in the firm's Washington office, beginning in January.
 

Wonacott Communications gains three gaming clients

Kimberly Maul February 08, 2010

LOS ANGELES: Wonacott Communications added three clients in the online gaming industry: Ndoors Interactive, Meteor Games, and Sleepy Giant.
 

New online monitoring service Trackle launches

Erica Morris February 08, 2010

SUNNYVALE, CA: A new media tracking service, Trackle, has launched to help PR and marketing pros monitor social media and overall online mentions.
 

Beckerman taps Decter to lead DC office

Jaimy Lee February 08, 2010

WASHINGTON: Beckerman hired Naomi Decter in January to lead the firm's new Washington office.
 

C&W hires O'Donohue

Jaimy Lee February 08, 2010

NEW YORK: Cohn & Wolfe tapped MaryEllen O'Donohue as EVP of strategy and client service, effective February 9. O'Donohue is one of three senior-level healthcare hires that the firm has made since the start of 2010.
 

VSP promotes McNeil to global position

Jaimy Lee February 08, 2010

RANCHO CORDOVA, CA: VSP Global promoted Pat McNeil to director of PR and strategy for the company, following a restructuring of the company's communications department.
 

Fenton promotes Witter, Blackman

Jaimy Lee February 08, 2010

NEW YORK: Fenton Communications named Lisa Witter the firm's first chief strategy officer and tapped Parker Blackman as its COO.
 

CareTech hires Hanley as VP

Jaimy Lee February 08, 2010

TROY, MI: CareTech Solutions tapped Colleen Hanley as VP of marketing, communications, and government affairs, effective February 1.
 
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