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Companies shape long-term communications around FCC broadband plan
Jaimy Lee
March 19, 2010
The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
Bad publicity new 'risk' factor on Wall St.
Rose Gordon
March 05, 2010
In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.
Olympics' end just the beginning of athlete marketing
Kimberly Maul
February 26, 2010
The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.
MySpace positions for a comeback
Aarti Shah
February 19, 2010
With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.
Employees' personal brand can positively impact overall company
Jaimy Lee
February 12, 2010
A decision by Forrester Research to ask its analysts to aggregate their industry-related blog content to the company Web site was criticized by some in the social media community.
Boutique firms faced unique challenges in recession
Erica Morris
February 05, 2010
In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.
Muslim market still holds untapped potential for marketers
Kimberly Maul
January 29, 2010
Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.
Enfatico's failure has benefits for PR
Aarti Shah
January 22, 2010
When Enfatico announced last week that it would break apart the firm, the decision seemed to validate industry skeptics who speculated the all-in-one agency experiment was doomed from the start.
Education campaigns mitigate fallout from product changes
Jaimy Lee
January 15, 2010
An article in 'The Wall Street Journal' this week noted that food companies have quietly reduced sodium in their products for years, seeking to balance the consumer preference for taste and a corporate responsibility to improve nutrition.
CES remains bastion of product launches despite recession
Erica Morris
January 08, 2010
The Consumer Electronics Show (CES) predicts an attendance of 110,000 at the four-day event in Las Vegas, a 21% decline from last year's figure of 140,000.
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