SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.

With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

PARSIPPANY, NJ: Century 21 Real Estate hired integrated advertising firm Mullen as its PR AOR and the company's first social media AOR, after an agency review.

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

WASHINGTON: The US is currently enjoying its most favorable global image in years, according to data collected by the Pew Research Center (PRC).

Ed Gillespie, chair of the Republican State Leadership Committee and former counselor to President George W. Bush, talks to PRWeek reporter Jaimy Lee about why Republicans need to focus on positive messages, such as jobs creation, to communicate on policy issues.

WASHINGTON: The Business Roundtable is tapping into its member network of CEOs for an integrated campaign that aims to remind policymakers about the economic value of the private sector.