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Avocados from Mexico hires Ketchum, Arnold as AORs

May 23, 2013

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.
 

Consumers expect two-way conversation on causes

May 23, 2013

NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.
 

UMass Amherst seeks PR support for enrollment effort

May 23, 2013

AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.
 

Philadelphia transit group plans security campaign

May 23, 2013

CAMDEN, NJ: A coalition of greater Philadelphia mass-transit organizations has picked Oxford Communications to support a public security awareness program.
 

Samsung Media names Spindler-Jones comms lead

May 23, 2013

SAN JOSE, CA: Samsung's Media Solution Center in the US has appointed Laurie Spindler-Jones, former head of communications at PopSugar, as its first head of PR and communications.
 

Mercury partner chairs MasterCard Latino outreach

May 22, 2013

WASHINGTON: Mercury Public Affairs partner Fabian Nunez is chairing "Master Your Card: Oportunidad," a coalition that aims to help the Latino community understand the value of electronic payment technology.
 

Three M Booth execs leave agency to start own venture

May 22, 2013

NEW YORK: Three M Booth executives have left the firm to start their own communications agency.
 

Ogilvy wins Gates grant for developmental project

May 22, 2013

SAN FRANCISCO: Ogilvy Public Relations has won a $100,000 grant from the Bill & Melinda Gates Foundation to support a global development project aimed at Millennials.
 

Bartlett takes top comms role at Walmart; H+K names Weitz US CEO

May 22, 2013

NEW YORK: Former White House counselor Dan Bartlett is set to leave his role as president and CEO of Hill+Knowlton Strategies US to become EVP of corporate affairs at Walmart.
 

Porter unveils Influence Modeling service

May 22, 2013

NEW YORK: Porter Novelli has launched a service called "Influence Modeling," aimed at providing clients with improved communications programs by predicting results.
 

TJX's HomeGoods picks Edelman as AOR after review

May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.
 

Oklahoma firms support relief efforts after tornado

May 21, 2013

OKLAHOMA CITY, OK: Oklahoma PR agencies are helping with relief efforts and advising clients on how to react to the destruction in the state caused by Monday's tornado.
 

Euro students: 'PR thinking' to dominate marcomms

May 21, 2013

NEW YORK: European marketing students said in a survey released by the MediaSchool Group on Tuesday that "PR thinking" will come to dominate marketing in the next decade.
 

Havas names Newark Public Schools CCO as EVP

May 21, 2013

NEW YORK: Havas PR has hired Renee Harper, CCO of the Newark public school system in New Jersey, to serve in the newly created role of EVP for North America, effective May 31.
 

Nodzak joins Pernod Ricard as PR director

May 20, 2013

NEW YORK: Lauren Nodzak, PR manager at Mars Chocolate North America, has joined spirits and wine company Pernod Ricard USA as PR director.
 

Symantec CCO Pforzheimer leaves company

May 20, 2013

MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.
 

Hofstra PR student dies in standoff with intruder

May 20, 2013

HEMPSTEAD, NY: Andrea Rebello, a 21-year-old public relations major at Hofstra University, died on Friday during a shootout between a police officer and a home intruder who held her at gunpoint.
 

Traackr, Nimble team up for influencer marketing

May 17, 2013

SAN FRANCISCO: Influencer search engine Traackr has partnered with contact-management service Nimble to create an integrated platform for influencer marketing.
 

Hershey begins review of global comms partnerships

May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.
 

AdvaMed swaps agency partners for 'Innovation'

May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.
 

Burson's Lawrence to join Mattel as comms chief

May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.
 

Westminster Kennel Club searches for full-service firm

May 16, 2013

NEW YORK: The Westminster Kennel Club has issued an RFP to find a full-service PR agency for a one-year account.
 

Louisiana shops account promoting sweet potatoes

May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.
 

FDA seeks firm for Native American anti-tobacco effort

May 16, 2013

WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.
 

KEF America hires Waggener Edstrom to reach new demographic

May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.
 

Cohn & Wolfe acquires stake in Middle Eastern firm

May 15, 2013

DUBAI: Cohn & Wolfe has acquired a stake in Middle East agency BPG | pr as it looks to expand its reach in the region.
 

Hotwire opens San Francisco office

May 15, 2013

SAN FRANCISCO: UK-based communications agency Hotwire has expanded its US presence with the launch of a San Francisco office.
 

Waggener Edstrom veteran Beauregard departs firm

May 14, 2013

BOSTON: Colleen Beauregard, Waggener Edstrom's US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.
 

Nutrisystem hires Shallow amidst turnaround

May 14, 2013

FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.
 

ASPire appoints Reed as comms, marketing head

May 14, 2013

TAMPA, FL: Retirement plans provider ASPire Financial Services has hired Shelia Reed to lead communications and marketing at the company.
 

Bounds steps up at Facebook as Yu moves to Pramana

May 13, 2013

SAN FRANCISCO: Facebook's Tucker Bounds is taking on communications and public policy director Larry Yu's responsibilities after Yu left the social network to join Sean Garrett, Brandee Barker, and Brian O'Shaughnessy at their firm The Pramana Collective.
 

Law firm Dentons expands into crisis management

May 13, 2013

WASHINGTON: Global law firm Dentons US is moving into the crisis management space with the launch of a consultancy in partnership with advisory firm Wirthlin Worldwide International.
 

Makovsky to open DC office, appoint Beck GM

May 13, 2013

WASHINGTON: Makovsky is opening a Washington DC office led by EVP Andy Beck.
 

Tate & Lyle in final stages of integrated agency review

May 13, 2013

CHICAGO: Food ingredients and services company Tate & Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.
 

Benjamin Moore names Bradshaw corp comms head

May 10, 2013

MONTVALE, NJ: Paint company Benjamin Moore has appointed Kimberlee Bradshaw as director of corporate communications. She started in the role on Monday.
 

Trulia uses social during Market Leader acquisition

May 10, 2013

SAN FRANCISCO: Real estate website operator Trulia is emphasizing Twitter in its communications about its acquisition of software company Market Leader.
 

Arby's begins tour to fight childhood hunger

May 10, 2013

ATLANTA: The Arby's Foundation has partnered with Share Our Strength's "No Kid Hungry" campaign to launch the "Hungry for Happiness" mobile tour.
 

HHS-backed Lupus Initiative hires Kyne for promo push

May 09, 2013

NEW YORK: The Lupus Initiative has hired Kyne following a competitive RFP process to promote its new curriculum for US medical professionals.
 

Pret A Manger names Sharp first US comms AOR

May 09, 2013

NEW YORK: UK-based restaurant chain Pret A Manger has selected Sharp Communications as its first PR AOR in the US as it expands its business in the country.
 

California to grow team marketing health exchange

May 09, 2013

SACRAMENTO, CA: The organization running California's Affordable Care Act-mandated insurance exchange is looking to bolster its marketing and communications team with nearly two dozen hires.
 

FTI strategic comms revenue flat in Q1

May 09, 2013

WEST PALM BEACH, FL: FTI Consulting's strategic communications unit reported a 1% year-over-year revenue increase to $45.5 million in the first quarter of 2013.
 

DHS veteran helps Grayling with cybersecurity offering

May 08, 2013

WASHINGTON: Grayling has launched a cybersecurity group to help clients prepare for, respond to, and recover from data breaches and manage regulatory requirements.
 

Marina Maher aids Bayer heart health awareness

May 08, 2013

MORRISTOWN, NJ: Bayer HealthCare has teamed up with The National Coalition for Women with Heart Disease to launch "Handbags & Hearts."
 

Measurement pioneer Felton dies, 84

May 08, 2013

NEW YORK: John "Jack" Felton, former president and CEO of the Institute for Public Relations, passed away on Saturday at age 84.
 

NASDAQ OMX launches WorkSpace cloud computing

May 08, 2013

NEW YORK: NASDAQ OMX has entered the $628 million virtual data room industry with the launch of WorkSpace, a cloud computing platform that will help communicators and executives share and store sensitive corporate information.
 

Hilton names HL Group global AOR for luxury brands

May 08, 2013

MCLEAN, VA: Hilton Worldwide has selected HL Group as global AOR for its luxury Waldorf Astoria and Conrad Hotels & Resorts brands following a competitive review.
 

Marketwired promotes Delaney to chief executive

May 07, 2013

TORONTO: Marketwired has promoted COO Jim Delaney to CEO weeks after it rebranded from Marketwire.
 

SAP hires Clarke, integrates marketing and comms

May 07, 2013

WALLDORF, GERMANY: SAP has hired Victoria Clarke as head of corporate affairs as the software giant integrates its global communications and marketing departments.
 

Highway Administration extends ICF contract

May 07, 2013

WASHINGTON: The Federal Highway Administration has picked up an option year on its contract with ICF for a driving-education initiative. The firm will be paid $450,000 for its work this year.
 

LoJack names Matter AOR

May 07, 2013

CANTON, MA: LoJack, a maker of tracking and recovery systems for stolen cars, has appointed Matter Communications as its PR AOR.
 

Boston PR firms join forces to support bombing victims

May 06, 2013

BOSTON: More than 30 Boston-area PR firms are coming together for a late May charitable event to raise money for the victims of the Boston Marathon bombings.
 

Edelman moves into Africa with Baird's acquisition

May 06, 2013

JOHANNESBURG: Edelman is planning to enter the African market through the proposed acquisition of South Africa-based communications consultancy Baird's Renaissance.
 

Sport Chalet brings on Formula PR

May 06, 2013

LOS ANGELES: Sporting goods company Sport Chalet has selected Formula PR as AOR following a review.
 

Guardian Watch boosts PR efforts for public safety app

May 03, 2013

ATLANTA: Mobile technology company Guardian Watch is entering the second phase of its campaign to promote its recently upgraded cloud-based public safety app.
 

Former Chandler Chicco DC MD Jackson joins O'Neill

May 03, 2013

WASHINGTON: Al Jackson, former MD of Chandler Chicco Companies' Washington DC office, has joined O'Neill and Associates as SVP and head of the healthcare practice.
 

Golin names Speer North American healthcare leader

May 03, 2013

CHICAGO: GolinHarris has named Farah Speer as its North America healthcare practice leader.
 

Havas North American revenue tumbles 3.9% in Q1

May 02, 2013

PETEAUX, FRANCE: Havas, the holding company that owns and operates Havas PR, reported a 0.9% organic drop in revenue in the first quarter of 2013, compared with Q1 2012, to about $505 million.
 

REM taps Blaze for US Converse Eyewear account

May 02, 2013

SUN VALLEY, CA: REM Eyewear has selected Blaze PR as AOR in the US for its Converse brand's optical and sunglass lines, following a competitive review.
 

Health execs rate UnitedHealthcare interactions poorly

May 02, 2013

NASHVILLE, TN: Hospital and health system executives gave UnitedHealthcare the lowest marks of all major insurance providers in terms of their dealings with the company, according to a survey from ReviveHealth.
 

GNC kicks off promotional push for loyalty program

May 02, 2013

PITTSBURGH: GNC is kicking off a promotional push for its just-unveiled loyalty club, known as the Member Price Program. Marketcom PR is assisting the company with the effort.
 

Key Obama campaign advisers launch consultancy

May 02, 2013

WASHINGTON: Key Obama for America campaign advisers Stephanie Cutter, Jen O'Malley Dillon, and Teddy Goff have joined forces to launch a strategic consultancy called Precision.
 

Ogilvy cuts DC staff due to federal spending slowdown

May 01, 2013

WASHINGTON: Ogilvy Public Relations has reduced its staff in Washington as federal purse-strings tighten.
 

Financial pros turn to social media for investment info

May 01, 2013

NEW YORK: A "significant" percentage of financial professionals are turning to social media for investment information as Wall Street experiences a generational shift, according to research from Marketwired.
 

Air New Zealand conducts RFP for North America

May 01, 2013

LOS ANGELES: Air New Zealand has started a review of its North American PR account. CRT/tanaka is the incumbent on the business.
 

Virginia seeks agency help to promote Amtrak lines

May 01, 2013

RICHMOND, VA: Virginia's Department of Rail and Public Transportation is planning to hire multiple agencies to support several outreach programs. The contracts are collectively worth $5 million.
 

Edelman taps Paluska as global chair of tech practice

May 01, 2013

NEW YORK: Edelman has appointed Joe Paluska, former VP of global communications and public policy at Better Place, as global chair of its technology practice, effective May 27.
 

Pro sports leagues stress acceptance after Collins' announcement

April 30, 2013

Major professional sports leagues are emphasizing to teams, coaches, players, and other personnel that they are prepared for one of their athletes to announce he or she is gay.
 

MSLGroup helps Kimberly-Clark unit tout recycling

April 30, 2013

ROSWELL, GA: Kimberly-Clark Professional is working with MSLGroup to launch "RightCycle," a CSR program that it says is the first large-scale recycling effort for nontraditional waste from manufacturing or scientific research areas.
 

Legacy Foundation debuts latest iteration of 'truth'

April 30, 2013

WASHINGTON: The Legacy Foundation, creator of the long-running "truth" anti-smoking campaign, is hoping a new set of TV spots will drive teens to social media to talk about the dangers of tobacco.
 

AMGW, UnLike, and UniMedios combine

April 30, 2013

NEW YORK: AMGW Agency has merged with UnLike in Brazil and UniMedios in Mexico to create an independent Latin American PR, digital, and media planning firm called "3A - The Americas Agency Alliance."
 

Edelman promotes Hopkins to Austin general manager

April 29, 2013

AUSTIN, TX: Edelman has promoted Jackie Hopkins, who has worked at the firm since 2006, to EVP and GM of its Austin, TX, office, effective immediately.
 

BlackBerry consolidates account with APCO, Text 100

April 29, 2013

WATERLOO, ONTARIO: BlackBerry has consolidated most of its global PR work, estimated at $10 million, with a team from APCO Worldwide and Text 100.
 

ComiXology picks 360 as first public relations AOR

April 29, 2013

NEW YORK: Digital comics platform comiXology has selected 360 Public Relations as its first AOR following a competitive review.
 

FleishmanHillard rebrands, emphasizes integration

April 29, 2013

NEW YORK: FleishmanHillard has rebranded, removing the dash in its name and introducing a new brand platform, logo, and tagline. The agency has also launched an integrated campaign to unveil its brand.
 

Kaiser plans 'Thrive' 2013 as exchanges take shape

April 26, 2013

OAKLAND, CA: Kaiser Permanente is planning the 10th season of its "Thrive" campaign, which will launch in August. It will differ from previous iterations because Kaiser will compete with other companies via healthcare exchanges.
 

WPP PR, public affairs group sees 4.1% revenue drop

PRWeek Staff April 26, 2013

LONDON: WPP Group's PR and public affairs business saw a 4.1% like-for-like drop in revenue in the first quarter to about $341.7 million.
 

Mazda preps May launch of 'Game Changers' campaign

April 26, 2013

IRVINE, CA: Mazda is planning to launch a campaign next month focused on sharing the brand's heritage and unique manufacturing techniques with consumers.
 

MDC Q1 revenue up 10% but with $42m net loss

April 25, 2013

NEW YORK: MDC Partners' strategic marketing services unit, which contains its PR agencies, reported revenue of $183.8 million in the first quarter of 2013, representing 11.7% organic growth compared with the same period of the previous year.
 

CooperKatz emerges as winner of TD Bank review

April 25, 2013

CHERRY HILL, NJ: TD Bank has selected CooperKatz & Company as AOR following a competitive review.
 

PPR appoints Leopold as head of New York office

April 25, 2013

NEW YORK: PPR North America, the recently launched PR division of WPP Group advertising network Young & Rubicam, has named former Sharp Electronics PR director Jeff Leopold SVP and head of its New York office.
 

Fenton names Hahn 'issues' SVP in New York office

April 25, 2013

NEW YORK: Fenton has appointed Jennifer Hahn SVP in its New York office, focusing on social issues.
 

Burson hires Edelman's Lombardo to run combined public affairs, crisis practice

April 25, 2013

WASHINGTON: Burson-Marsteller has appointed Steve Lombardo, formerly the global CEO of DJE Holdings unit StrategyOne, as chair of its combined US public affairs and crisis practice.
 

Media tries too hard to keep up with Twitter, say PR pros

April 24, 2013

Following a number of major errors by prominent news outlets covering the bombing at the Boston Marathon and the following investigation, traditional media should focus on accuracy rather than "competing" with social media, say industry experts.
 

Netflix turnaround shows power of listening

April 24, 2013

Netflix has rebuilt its reputation among customers and investors by listening to consumers and focusing on original content, communications leaders say.
 

Porter taps Davies as EVP, consumer practice director

April 24, 2013

NEW YORK: Porter Novelli has appointed Beth Davies, who has held various communications positions at Diageo, as EVP and consumer practice director in New York.
 

MWW wins $25m New Jersey tourism marketing pact

April 23, 2013

TRENTON, NJ: The state of New Jersey has selected MWW to convey to national and local audiences that it is "open for business" despite the catastrophic damage Hurricane Sandy caused last year. The contract is worth $25 million.
 

Publicis to focus on digital work, fast-growing countries

April 23, 2013

LONDON: Publicis Groupe unveiled a new model for its ad agencies, putting digital at the core and a greater emphasis on operations in fast-growing countries, at its Tuesday investor day in London.
 

PAN Communications unveils measurement tool

April 23, 2013

BOSTON: PAN Communications has launched a measurement service to provide insight on brand and campaign performance.
 

Novartis promotes facts and figures about meningitis

April 23, 2013

NEW YORK: Novartis is working with longtime agency partner Ruder Finn to promote its support of the fifth World Meningitis Day, which will take place on Wednesday.
 

Next Fifteen posts 1% revenue growth

April 23, 2013

LONDON: Next Fifteen posted 1% organic revenue growth to $71 million in the six-month period that ended January 31, fueled by 5% growth in the US.
 

Pinterest taps Facebook's Lucich as comms manager

April 22, 2013

SAN FRANCISCO: Pinterest has hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications.
 

Defense Dep't seeks agency help for personnel programs

April 22, 2013

WASHINGTON: A Defense Department office is seeking agency help for two programs that connect members of the US Armed Forces with civilian life.
 

Trane looks for ambassadors for 100th anniversary

April 22, 2013

TYLER, TX: Trane, the air conditioning business of Ingersoll Rand, is conducting a nationwide search for two brand ambassadors to mark its 100th anniversary.
 

Veterans Affairs Dept. enlists District to tout apps

April 19, 2013

WASHINGTON: The Department of Veterans Affairs has hired District Communications to implement outreach and strategic internal and external communications for a series of upcoming mobile health applications.
 

Interpublic PR firms see 4% revenue jump in Q1

April 19, 2013

NEW YORK: Interpublic Group's PR firms in the Constituency Management Group saw organic revenue growth of 4% in the first quarter of 2013, compared with the same period the prior year.
 

Centers for Medicare and Medicaid, Maryland award Weber combined $14m in tasks

April 19, 2013

WASHINGTON: Both the Centers for Medicare and Medicaid Services and the state of Maryland have hired Weber Shandwick to launch campaigns promoting insurance marketplaces mandated by the Affordable Care Act. Combined, the contracts are worth nearly $14 million.
 

Illinois looks for shop to promote insurance exchange

April 18, 2013

SPRINGFIELD, IL: The Illinois Department of Insurance is seeking a firm to create and implement a marketing and outreach strategy to promote its health insurance marketplace.
 

Omnicom PR revenue up 1.9% in first quarter of 2013

April 18, 2013

NEW YORK: Omnicom Group's PR agencies earned $318.4 million in the first quarter of 2013, an organic revenue increase of 1.9% compared with Q1 2012.
 

Fleishman: brands work to close gap between expectations, experiences

April 18, 2013

NEW YORK: Companies in the US, China, and Germany in 20 industries are finding the gap between customer expectations and experiences tough to bridge, according to research released Thursday by Fleishman-Hillard and Lepere Analytics.
 

MIT PR pro rushed to help marathon bombing victims

April 17, 2013

BOSTON: Massachusetts Institute of Technology PR specialist Bruce Mendelsohn was attending a Boston Marathon party at the Boylston Street office of Marlo Marketing/Communications when the first bomb knocked him out of his seat.
 
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