News Analysis Articles

Online piracy bill sparks PR scuffle

December 16, 2011

Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.
 

Marketers make holiday season easier for shoppers

December 09, 2011

Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.
 

Specialty firms at top of holding companies' wish lists

December 02, 2011

The recent flurry of agency acquisitions will likely continue in the next year, especially in terms of specialist or international firms, said agency executives and M&A experts.
 

Brand USA to fight negative perceptions about US travel

November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.
 

ITT passes spinoff test as it splits into three companies

November 04, 2011

The former ITT Corporation avoided many of the missteps of other major public firms when it spun off two companies, ITT Exelis and Xylem.
 

Unilever gives marketers permission to fail

October 28, 2011

Unilever is shaking up its marcomms strategy to reward employees who take greater risks with campaigns, rather than allowing decisions to be dictated solely by quantitative data.
 

Political leaders soften stance on Occupy Wall Street protests

October 21, 2011

Political and business leaders are moderating their responses to the growing "Occupy Wall Street" protests, which have spread far beyond Manhattan's Financial District.
 

Both sides in NBA impasse court support through social media

October 14, 2011

The NBA players' union is educating its membership on how to avoid committing social media fouls during the ongoing NBA lockout, which has forced the cancellation of the first two weeks of the 2011-2012 season.
 

Bank of America sharpens messaging about new fees

October 07, 2011

CHARLOTTE, NC: Bank of America has amplified its messaging about new debit card fees after it received backlash from both consumers and politicians in the past week.
 

Timeline debut forces brands to modify Facebook strategy

September 30, 2011

The introduction of Facebook's "Timeline" feature is forcing PR professionals and social media marketers to rethink their approach to communicating with consumers through the social network.
 
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