News Analysis Articles

Focus on employees, industry experts tell Goldman Sachs

March 16, 2012

Industry experts said this week that Goldman Sachs should enhance its communications with employees following the public resignation of executive director Greg Smith.
 

Romney must embrace core message, enhance social to fix campaign malaise

March 09, 2012

Mitt Romney's wins on Super Tuesday may have improved his chances of winning the nomination, but if he doesn't find a way to connect with the average American, his prospects of prevailing in November are dim.
 

Social beats ads for building corporate rep numbers

February 24, 2012

Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study.
 

PepsiCo presses agencies for improved performance

February 17, 2012

PepsiCo's move to trim the number of agencies on its roster is likely intended to drive more value from agency partners instead of being a cost-cutting move, according to agency executives.
 

Carmakers expand news cycle for Super Bowl ads

February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.
 

Economic, trust issues dominate Davos discussion

January 27, 2012

The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.
 

Legal experts highlight rarity of Weber's suit

January 20, 2012

Weber Shandwick's move to take legal action against Hill+Knowlton Strategies for allegedly stealing confidential information, clients, and employees is one rarely seen in the industry, PR recruitment and legal experts tell PRWeek.
 

Definition of 'client conflict' remains elusive

January 20, 2012

Agencies are still struggling to specify what constitutes a client conflict, despite it being a hot-button industry topic for years.
 

Despite major abdications, marketers still embrace CES

January 13, 2012

LAS VEGAS: The International Consumer Electronics Show is still a marquee event for a growing range of brands to promote their products, despite some Silicon Valley giants saying it no longer fits their strategies.
 

Online piracy bill sparks PR scuffle

December 16, 2011

Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.
 
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