Unilever is shaking up its marcomms strategy to reward employees who take greater risks with campaigns, rather than allowing decisions to be dictated solely by quantitative data.

Political and business leaders are moderating their responses to the growing "Occupy Wall Street" protests, which have spread far beyond Manhattan's Financial District.

The NBA players' union is educating its membership on how to avoid committing social media fouls during the ongoing NBA lockout, which has forced the cancellation of the first two weeks of the 2011-2012 season.

CHARLOTTE, NC: Bank of America has amplified its messaging about new debit card fees after it received backlash from both consumers and politicians in the past week.

The introduction of Facebook's "Timeline" feature is forcing PR professionals and social media marketers to rethink their approach to communicating with consumers through the social network.

NEW YORK: The Clinton Global Initiative, started by former President Clinton to spur actionable solutions to some of the world's biggest problems, has evolved into a launching pad for corporate social responsibility programs and a key opportunity for PR leaders to learn about social issues.

WASHINGTON: The fight over the legality of AT&T's $39-billion bid to acquire T-Mobile USA has just begun. But the battle lines from a communications perspective have already been drawn.

WASHINGTON: In his nationally televised speech last night, President Barack Obama unveiled details of his $447-billion job stimulus package.

Best Buy, American Express and Barneys New York are among the brands that have communications planned around the 10th anniversary of the September 11 terrorist attacks.

What do Walgreens, Intel, Walmart, and American Express have in common? Each has a Facebook page, Twitter handle, and Foursquare account, aggregating millions of followers and "likes."