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News Analysis Articles
Carmakers expand news cycle for Super Bowl ads
Chris Daniels
February 03, 2012
Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.
Economic, trust issues dominate Davos discussion
Frank Washkuch
January 27, 2012
The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.
Legal experts highlight rarity of Weber's suit
Lindsay Stein
January 20, 2012
Weber Shandwick's move to take legal action against Hill+Knowlton Strategies for allegedly stealing confidential information, clients, and employees is one rarely seen in the industry, PR recruitment and legal experts tell PRWeek.
Definition of 'client conflict' remains elusive
Chris Daniels
January 20, 2012
Agencies are still struggling to specify what constitutes a client conflict, despite it being a hot-button industry topic for years.
Despite major abdications, marketers still embrace CES
Beth Krietsch
January 13, 2012
LAS VEGAS: The International Consumer Electronics Show is still a marquee event for a growing range of brands to promote their products, despite some Silicon Valley giants saying it no longer fits their strategies.
Online piracy bill sparks PR scuffle
Chris Daniels
December 16, 2011
Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.
Marketers make holiday season easier for shoppers
Chris Daniels
December 09, 2011
Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.
Specialty firms at top of holding companies' wish lists
Chris Daniels
December 02, 2011
The recent flurry of agency acquisitions will likely continue in the next year, especially in terms of specialist or international firms, said agency executives and M&A experts.
Brand USA to fight negative perceptions about US travel
Chris Daniels
November 11, 2011
Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.
ITT passes spinoff test as it splits into three companies
Chris Daniels
November 04, 2011
The former ITT Corporation avoided many of the missteps of other major public firms when it spun off two companies, ITT Exelis and Xylem.
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