With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.

In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.

The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.

A decision by Forrester Research to ask its analysts to aggregate their industry-related blog content to the company Web site was criticized by some in the social media community.

In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.

Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.

When Enfatico announced last week that it would break apart the firm, the decision seemed to validate industry skeptics who speculated the all-in-one agency experiment was doomed from the start.

An article in 'The Wall Street Journal' this week noted that food companies have quietly reduced sodium in their products for years, seeking to balance the consumer preference for taste and a corporate responsibility to improve nutrition.

The Consumer Electronics Show (CES) predicts an attendance of 110,000 at the four-day event in Las Vegas, a 21% decline from last year's figure of 140,000.