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News Analysis Articles

Agencies point finger at procurement for drawn-out pitch processes

Lindsay Stein June 14, 2013

PR executives are taking note of the increasing commonality of large pitch processes involving 10 or more firms, fingering procurement as a driving factor.

Merged marcomms groups demand a willingness to learn, collaborate

Virgil Dickson June 07, 2013

Key job requirements for today's communications executives are a willingness to learn other marketing skills such as paid media and an eagerness to partner with other business units.

More change ahead for P&G's marcomms function

Chris Daniels May 31, 2013

Top financial analysts say that if newly returned CEO AG Lafley is to reverse slowing revenue growth at the CPG giant he will need to make changes to both the company's marketing spend and strategy.

Comms pros put Bloomberg on the spot after snooping scandal

Chris Daniels May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Diverse, complex African PR market primed for growth

Connie Cho May 10, 2013

Africa is a region that is ripe for business, but industry experts say agencies interested in growing their footprints there should focus on local opportunities and talent instead of looking at the continent as one market.

Executives split on whether APCO-Text 100 partnership will set a trend

Chris Daniels May 03, 2013

Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?

Marcomms integrations put spotlight on PR

Lindsay Stein April 26, 2013

The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts.

Brands simplify their message on privacy

Chris Daniels April 19, 2013

Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.

Not your father's release distribution services

Frank Washkuch April 12, 2013

Press release distribution services are going far beyond their black and white, text-only foundations to embrace brands' focus on content creation, multimedia, and measurement and analytics.

Corporate comms execs pick their battles on Wikipedia

Virgil Dickson March 29, 2013

Top client-side communicators tell PRWeek that they often leave Wikipedia pages about their companies unaltered - even if they contain errors - despite the popularity of the online, democratically edited encyclopedia.

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