News Analysis Articles

GM shifts to content creation strategy on Facebook

May 24, 2012

GM's decision to stop buying advertising on Facebook and pass on running spots during next year's Super Bowl signals that the automaker will emphasize content creation and customer service on social media.
 

JPMorgan puts execs front and center as it deals with crisis

May 18, 2012

NEW YORK: JPMorgan Chase & Co. is emphasizing transparency and culpability as it weathers a crisis that could adversely affect it and other financial services institutions.
 

Livestreaming, social media stretch the impact of live events

May 11, 2012

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.
 

Agencies prize diversity in competitive race for interns

May 04, 2012

With summer fast approaching, agencies, such as Edelman [pictured], and brands are ironing out the last details of their PR internship programs for this year.
 

Bribery, cover-up allegations present comms challenges for Wal-Mart

April 27, 2012

Crisis communications experts are giving Wal-Mart mixed grades for its response to accusations that company employees bribed Mexican officials to quickly build stores in the country.
 

The first rule of tweeting about clients: don't be careless

April 20, 2012

Industry experts agree that communications practitioners must exercise caution with their personal social media accounts, but there's no consensus on whether agency staffers should tweet about client work.
 

Brands debate English vs. Spanish for Hispanic social media outreach

April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.
 

Car brands tell comeback, innovation stories at New York Auto Show

April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.
 

Insurance firms prep for Supreme Court healthcare-reform decision

March 30, 2012

Healthcare and insurance industry communicators, and their agency partners, will have their work cut out for them regardless of the Supreme Court's ultimate decision on the Affordable Care Act.
 

Comms execs receive Page Society framework as positive step

March 23, 2012

The framework released this week by the Arthur W. Page Society is not a corporate reputation panacea, but a positive step for dealing with the challenges posed by social media and transparency demands.
 
« Previous
Next »
Popular Topics
Account Win Advertising Agency AOR Brief Campaign Consumer Corporate Crisis Communications CSR Digital Events Facebook Food And Beverage Healthcare Marketing New Hire News Brief News Briefs People Move People Moves Public Affairs RFP Social Media Technology