New Practice

DHS veteran helps Grayling with cybersecurity offering

Virgil Dickson May 08, 2013

WASHINGTON: Grayling has launched a cybersecurity group to help clients prepare for, respond to, and recover from data breaches and manage regulatory requirements.

Weber launches science-focused offering

Virgil Dickson April 10, 2013

NEW YORK: Weber Shandwick has launched the Element Scientific Communications group, comprised of more than 20 former scientists and science writers in the US, Europe, and Asia.

InVentiv realigns comms, names Chandler president

Virgil Dickson January 29, 2013

BURLINGTON, MA: InVentiv Health has realigned its global communications division to operate with a "done as one" model, incorporating the agency's advertising, PR, public policy, market access, medical communications, media, creative, branding, and digital staffers.

Ogilvy PR launches digital offering for b-to-b market

Virgil Dickson January 24, 2013

NEW YORK: Ogilvy Public Relations has launched a global offering called "Digital Influence," with the goal of helping b-to-b companies adapt to changes in how buyers in their space get information when considering a purchase.

Finn Partners launches national healthcare practice

Virgil Dickson October 01, 2012

NEW YORK: Finn Partners has launched Finn Partners Health, a national practice headed by Miriam Weber Miller.

Ogilvy puts Cronin at the helm of merged health unit

Virgil Dickson September 11, 2012

NEW YORK: Ogilvy & Mather has integrated Ogilvy Public Relations' healthcare practice with its global healthcare marketing communications group, Ogilvy CommonHealth Worldwide.

Health regs lead to creation of Burson subsidiary

Virgil Dickson August 07, 2012

NEW YORK: Burson-Marsteller is launching Consitor, a new subsidiary, in response to an increasingly regulated health space.

Rubenstein PR launches creative division

Virgil Dickson July 11, 2012

NEW YORK: Rubenstein is trying its hand at advertising with the launch of the Rubenstein Creative division.

MSLGroup launches PurPle CSR offering

Lindsay Stein May 29, 2012

PARIS: MSLGroup has launched a global client offering, known as PurPle, focused on bringing its CSR services together to help businesses be purpose-driven.

Hassall shaped P&G's future comms in three-year tenure

Lindsay Stein May 24, 2012

Procter & Gamble has been in the news a lot lately with changes to its internal structure and business development strategies.

Ogilvy launches behavioral change practice

Lindsay Stein May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.