The PR for new online community Daughters.com focused on what the site offers: advice and an interactive community designed to help families raise girls ages 8 to 15.

New Moon Girls Media, the company behind New Moon Girls magazine and Web site, worked with Cahill Media Group on the March 10 launch, reaching out to mommy and grandparent bloggers, telling them of the "parent to parent" discussion board, searchable collection of articles about raising girls, and ways they can submit questions to experts. Additionally, the PR campaign targeted traditional media nationwide.

Founder and CEO Nancy Gruver contributes to one of several blogs on the site and said in a statement, "After nearly 17 years of creating groundbreaking communities for tween and teen girls, we're thrilled to provide parents and caregivers with the first place they can visit 24/7 to find answers to all of their questions about raising daughters."