New Media

Dougherty joins Resolute as new media director

Virgil Dickson December 16, 2011

CHICAGO: Dennis Dougherty has joined Resolute Consulting, a public affairs and strategic communications firm, as director of new media.

Survey finds corporate clients want more new media support

Danielle Drolet August 09, 2011

NEW YORK: More than 77% of PR agencies say that clients building a corporate brand are the main drivers of their social media use, according to a recent survey by StevensGouldPincus, a PR and M&A consulting firm.

PR must engage people on their own online turf

Steve Barrett September 02, 2010

PRWeek has spoken many times about Apple's unique approach to PR and the tech monolith was on top form again yesterday as it stole the thunder of several rivals who launched "iPad-busting" tablet computers at the IFA show in Germany today.

QGA hires Brown

Jaimy Lee March 22, 2010

WASHINGTON: Quinn Gillespie & Associates (QGA) tapped Christopher Brown as director of digital strategy, effective March 22.

PR needs more visual thinking

Bob Silver March 22, 2010

Are words dead to us in public relations? I hope not, or this blog post will make the average Twitter entry read like War and Peace.

Press releases take new life online

Larry Meltzer January 26, 2010

It seems like "old media" and "new media" have been acting like two groups on the playground.

MySpace focusing on entertainment to set itself apart

Kimberly Maul October 15, 2009

Wall Street Journal recently wrote about MySpace and the site's desire to "recover its cool." With Twitter and Facebook getting most of the buzz around social media, MySpace is looking to get a little more niche, focusing on entertainment.

Luxury car companies on social media

Kimberly Maul October 13, 2009

MH Group Communications analyzed how luxury car brands use social media in a new study and found that the industry hasn't quite tapped the full potential of social media. "Luxury Auto Brands and their Presence in Social Media" also ranked several companies in terms of their engagement in social media. BMW was number one, with Porsche, Audi, Mercedes, and Cadillac rounding out the top 5.

Citibank Survey: Small businesses still feeling way into social media

Kimberly Maul October 12, 2009

On Friday, Citibank released a survey on small businesses and social media, with findings very much in line with PRWeek's recent Social Media Survey. Out of 500 small business executives surveyed by Citibank, 76% said they have not found social networking sites such as Facebook, Twitter, and LinkedIn helpful when it comes to expanding business. However, 42% of small business owners and managers said they have been using the company Web site to generate more business leads.

Newell hit hard by economy, looks to new media in '09

Nicole Zerillo December 17, 2008

Newell Rubbermaid (NR) today announced declining sales, salary freezes, and layoffs, due in part to the flailing global economy and decreasing consumer demand. While...