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New Agency

Former NFL player Curry launches PR agency

Lindsay Stein April 24, 2013

ATLANTA: Bill Curry, former NFL player, NCAA coach, and ESPN analyst, has founded a communications agency called Curry, Wellborn & Battcher.

McDougall buys out partners, creates own firm

Lindsay Stein March 25, 2013

ROCHESTER, NY: Mike McDougall has bought out his share of McDougall Travers Collins and created McDougall Communications.

HomeGoods conducting PR agency review

Lindsay Stein March 22, 2013

FRAMINGHAM, MA: Home furnishing and kitchenware retailer HomeGoods, a TJX Companies brand, has issued a review for a new PR agency partner.

Y&R launches PPR in North America

Lindsay Stein March 21, 2013

NEW YORK: WPP Group advertising network Young & Rubicam Group has expanded the global footprint of its Asia-Pacific PR firm PPR, opening three offices in the US, including a North American headquarters in New York.

Tech comms heavy hitters unveil firm's name

Lindsay Stein March 14, 2013

Sean Garrett, former VP of communications at Twitter, revealed the name of the tech PR firm he co-founded with fellow West Coast PR luminaries Brandee Barker and Brian O'Shaughnessy in a Tumblr post today.

Burger King's Piedra launches own agency

Lindsay Stein February 22, 2013

MIAMI: Burger King VP of global communications and culture Miguel Piedra, who has worked at the fast-food chain for three years, has co-founded his own firm called Rock Orange. It is serving as the company's AOR for global corporate communications.

Former Hill+Knowlton COO Luce creates LDWW Group

Lindsay Stein February 20, 2013

DALLAS: Former Hill+Knowlton Strategies COO Ken Luce has founded his own PR firm in Dallas called LDWW Group.

Former congressmen launch California-based firm

Virgil Dickson February 19, 2013

LOS ANGELES: Former House Democratic Whip Tony Coelho (D-CA) and former Republican House Appropriations Chairman on Energy & Water Ron Packard (R-CA) launched a national public affairs and PR firm called Vectis Strategies on Tuesday.

Toyota taps Shift, Jackson Spalding in regional strategy

Lindsay Stein February 13, 2013

TORRANCE, CA: Toyota has selected Shift Communications and Jackson Spalding as its Northeast and Southeast PR agency partners, respectively, following competitive reviews.

Former Ruder Finn SVP Pray launches own firm

Lindsay Stein December 26, 2012

BROOKLYN, NY: Andy Pray, former SVP of digital strategy at Ruder Finn, launched his own Brooklyn-based firm earlier this month, known as Praytell Strategy.

Former Carol's Daughter CMO debuts own firm

Lindsay Stein November 09, 2012

NEW YORK: Olivia Scott-Perkins, former CMO of beauty product brand Carol's Daughter, has launched her own New York-based marcomms consultancy, Omerge Alliances.

Former WE exec Hollenbeck founds firm

Lindsay Stein October 04, 2012

PORTLAND, OR: Kent Hollenbeck, former Waggener Edstrom SVP of global corporate communications, has founded his own firm, called The Hollenbeck Group.

Eastwick launches social consulting firm

Lindsay Stein August 16, 2012

SAN FRANCISCO: Eastwick has launched social media consulting firm SocialxDesign after several months of planning.

Bailey, Donelson launch public affairs shop

Virgil Dickson June 25, 2012

WASHINGTON: Lane Bailey and AJ Donelson, former executives at GolinHarris and Dewey Square Group, respectively, have launched the Advocom Group public affairs and communications firm.

Former AlixPartners CMO starts own firm

Lindsay Stein April 06, 2012

NEW YORK: AlixPartners CMO Peter Cosco has left the consulting firm to start his own outsourcing agency called 4Forces Group, specializing in business development and marketing services.

Bender/Helper, Indigo Pearl launch Surround Group

Lindsay Stein February 23, 2012

LOS ANGELES: Bender/Helper Impact and Germany-based Indigo Pearl have teamed up to create The Surround Group, an international alliance of PR, social media, and digital marketing firms.

Edelman renames Kellogg conflict shop

Lindsay Stein February 13, 2012

CHICAGO: Edelman has renamed The K Group Public Relations Company, the conflict shop created for its recently won Kellogg client, as Krispr.

Dalton Agency, Kilgannon merge

Lindsay Stein February 03, 2012

JACKSONVILLE, FL: Advertising and PR firm the Dalton Agency has merged with Atlanta-based advertising agency Kilgannon.

Video: Di Maria, DeNicola launch The 10 Company

Danielle Drolet January 27, 2012

PRWeek's Danielle Drolet speaks with Valerie Di Maria and Clare DeNicola, principals of The 10 Company, about the launch of their new agency.

Ticketfly to commence agency search

Lindsay Stein October 17, 2011

SAN FRANCISCO: Ticketfly is planning to release an RFP seeking a new agency in about two weeks.

Former Fleishman exec founds Povaddo

Lindsay Stein October 11, 2011

WASHINGTON: William Stewart, former SVP, partner, and director at Fleishman-Hillard, launched Provaddo this week.

Ogilvy out as T.J. Maxx and Marshalls seek new AOR

Lindsay Stein August 24, 2011

FRAMINGHAM, MA: The TJX Companies is looking for a new agency for its T.J. Maxx and Marshalls brands, ending its relationship with former AOR Ogilvy PR.

GYMR co-founder launches The Yu Crew

Emory Sullivan August 08, 2011

WASHINGTON: Pattie Yu, a co-founding partner of health communications agency GYMR, has launched The Yu Crew.

Venn2 Communications launches

Beth Krietsch August 02, 2011

WASHINGTON: Blue Line Strategic Communications and Venn Strategies have come together to launch Venn2 Communications.

Ex-Rogers & Cowan directors launch Extension PR

Lindsay Stein July 28, 2011

LOS ANGELES: Matt Paget and Michael Haas, former directors of Rogers & Cowan's consumer, entertainment, and sports department, have opened new LA-based agency Extension PR.