Want to build some buzz for your neighborhood? Host a beauty pageant to find the best-looking folks around. Misha Calvert, creator of the "Mr. and Miss Williamsburg" Pageant is doing just that for the already-talked-about Brooklyn neighborhood. "Her hope is that such a contest will counter apathy and create a uniting force in the Williamsburg community," according to FreeWilliamsburg.com.

There are pages on Facebook and Going for the event, which will take place on September 5, and blogs are already buzzing. Any PR pros live in the 'hood?