NBA

NBA season in further jeopardy

Lindsay Stein October 21, 2011

The NBA owners and players talked for 30 hours over three days, and even with the help of federal negotiator George H. Cohen, the two parties were still unable to come to an agreement on salaries and revenue sharing.

NBA players struggle in PR battle

Lindsay Stein October 17, 2011

Last Friday, New York Knicks' forward Carmelo Anthony expressed his views on the NBA lockout and the PR war around it at a Modell's Sporting Goods in Times Square. He thinks the players are not getting their messages out in the right way.

Both sides in NBA impasse court support through social media

Lindsay Stein October 14, 2011

The NBA players' union is educating its membership on how to avoid committing social media fouls during the ongoing NBA lockout, which has forced the cancellation of the first two weeks of the 2011-2012 season.

The PR Week - October 14, 2011

October 14, 2011

Steve Barrett, Frank Washkuch and Rose Gordon discuss BlackBerry's comms dilemma; the NBA lockout; challenges facing CMOs and CCOs; and PRWeek's new political blog.

Rebound from lockout's broad impact will challenge the NBA

Gideon Fidelzeid August 01, 2011

The NBA labor dispute, which reports indicate could jeopardize the entire 2011-2012 season, is a communications nightmare.

Basketball is getting personal

Kimberly Maul November 12, 2009

While more sports teams are going the digital and social media route, the New Jersey Nets basketball team is still working in-person community events as a way to connect with fans.

NBA to introduce social media guidelines

Kimberly Maul September 28, 2009

The NBA plans to introduce "minimal guidelines for players, coaches and team officials when using Twitter and other social networking sites," ESPN.com reported over...