More than ever, consumers are driven by a desire to act - to collaborate, give and engage for a greater good or cause - and they're looking to partner with companies and brands in that effort. A new term for this is "mutual social responsibility" - brands and consumers working together to effect positive social change for mutual benefit. This webcast will help brand marketers, CSR practitioners, and PR professionals connect the dots between individual effort, corporate initiative, brand benefits, profit, and societal good.