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Music

MWW debuts entertainment practice

Lindsay Stein May 10, 2012

NEW YORK: MWW Group has partnered with entertainment executive and CEO of KWL Management Kevin Liles to launch MWW Entertainment.

Steinway & Sons picks Oui 2 PR as AOR

Lindsay Stein March 21, 2012

NEW YORK: Piano manufacturer Steinway & Sons has selected Oui 2 Public Relations as AOR after working with the agency at the end of last year.

Formulatin wins 'Siempre Mujer' music festival work

Lindsay Stein February 15, 2012

NEW YORK: Formulatin, Formula PR's sister agency specializing in Hispanic consumer outreach, was selected to launch 'Siempre Mujer' magazine's music festival.

Texas A&M seeks agency for OPAS program

Lindsay Stein December 09, 2011

COLLEGE STATION, TX: Texas A&M University has issued an RFP for an agency to handle marketing, advertising, and communications for its OPAS theater program.

Workhouse tapped for Occupy Wall Street album

Danielle Drolet December 06, 2011

NEW YORK: The organizers of an album to support the Occupy Wall Street movement have hired Workhouse as AOR for Occupy This Album: A Compilation of Music by, for, and Inspired by the Occupy Wall Street Movement and the 99%.

Orchestra group adds media relations role

Danielle Drolet November 28, 2011

NEW YORK: The League of American Orchestras has hired Rachelle Schlosser as director of media relations, a newly created role at the organization.

I want my MTV

Gideon Fidelzeid August 01, 2011

I'm old enough to remember that exactly 30 years ago today something of great cultural significance happened: I watched a song on my TV for the very first time.

Spotify leverages social networking for US launch

Beth Krietsch July 15, 2011

NEW YORK: Online music streaming service Spotify initiated its long-awaited US launch this week and is leveraging an array of communications tactics to get its brand message out to consumers.

Quaker launches talent search campaign

Beth Krietsch June 08, 2011

NEW YORK: Quaker Chewy Granola Bars, with the help of Edelman Public Relations, is launching the Quaker Chewy Superstar Search today, a nationwide singing competition designed to provide parents with a platform to showcase their kids' vocal talents.

Honda ties launch of Civic to aspiring songwriters

Michelle Lodge May 18, 2011

TORRANCE, CA: Honda is using music and social media in an attempt to capture the Gen Y customer in a new campaign centered on the launch last month of its redesigned Civic.

Alma DDB leads State Farm's Hispanic initiative

Michelle Lodge April 14, 2011

MIAMI: As the strategic lead agency of State Farm's Hispanic initiative, Alma DDB is coordinating efforts of its agency and three others to support various campaigns, including the insurance giant's primary sponsorship of the Billboard Latino Music Awards, set for April 26-28 in Miami.

Pandora brings its content everywhere consumers are

March 01, 2011

Internet radio company Pandora begins targeting the car-bound and on-foot commuter with apps that enable its music service in autos and mobile devices.

Intel taps will.i.am in innovative hire

March 01, 2011

The Black Eyed Peas' Super Bowl halftime performance is a warning sign to Intel that even the most innovative and creative intentions can fall very short without the right support.

Guitar Center hires Creative Civilization for Hispanic work

Kimberly Maul October 25, 2010

SAN ANTONIO, TX: Guitar Center, the retail chain, hired Creative Civilization for PR support in the Hispanic market.

Asian hip-hop group hires IW Group

Kimberly Maul September 21, 2010

LOS ANGELES: Interscope Records hired IW Group as PR support for its all-Asian hip-hop group Far East Movement, effective September 13.

Edelman wins AOR task for Latin Grammys

Kimberly Maul July 28, 2010

MIAMI: The Latin Recording Academy, which produces the Latin Grammys, hired Edelman Multicultural as AOR after a competitive review process.

LCI wins four new clients

Aarti Shah February 04, 2010

SAN FRANCISCO: Landis Communications (LCI) signed four new clients: KMD Architects, SFJAZZ, Wolfe Video, and Divine Wellness.

Audi hopes PR, social media tactics extend Super Bowl spot

Kimberly Maul February 02, 2010

HERNDON, VA: Audi of America is using social media tactics to build buzz for its Super Bowl advertising spot, focused around a message about clean diesel and its Audi A3 TDI, which was named "Green Car of the Year."

Social media push aids ratings for the Grammys?

Kimberly Maul February 02, 2010

The Grammy Awards saw a 35% increase in viewership over last year's telecast, Variety reported.

Recording Academy ups digital outreach for Grammy Week

Kimberly Maul January 29, 2010

LOS ANGELES: The Recording Academy is leveraging social media in the week leading up to the Grammy Awards on January 31, hosting social media-themed events and introducing a 72-hour online broadcast, Grammy Live.

FTC warns against marketing violent entertainment to children

Kimberly Maul December 04, 2009

The entertainment industry can do more to curb marketing of violent entertainment to children, the Federal Trade Commission said in its latest review of the industry.

Hard Rock International raises awareness and funds for hunger prevention

Kimberly Maul November 10, 2009

ORLANDO, FL: Hard Rock International launched the second year of its "Imagine There's No Hunger" campaign on November 9, using John Lennon's likeness, signature, and his song Imagine as the theme.

Sennheiser takes headphones on countrywide tour

Tanya Lewis October 23, 2009

Sennheiser is a German electronics company with a heritage of producing high-end professional audio components.

MySpace focusing on entertainment to set itself apart

Kimberly Maul October 15, 2009

Wall Street Journal recently wrote about MySpace and the site's desire to "recover its cool." With Twitter and Facebook getting most of the buzz around social media, MySpace is looking to get a little more niche, focusing on entertainment.

Latin Grammys tap into social media to build buzz

Kimberly Maul September 29, 2009

MIAMI: The Latin Recording Academy is using social media, traditional media relations, and street parties to promote the 10th anniversary of the Latin Grammys, to be held November 5 in Las Vegas.

Universal Republic Records appoints Jay Wilson SVP of media relations

Kimberly Maul September 08, 2009

NEW YORK: Universal Republic Records appointed Jay Wilson as SVP of media relations.

Hard Rock Hotels give new 'Sound' to guests

Kimberly Maul August 31, 2009

ORLANDO, FL: Hard Rock Hotels and Casinos launched a new hotel music program on August 25, and is leveraging social media and its relationships with artists as part of the PR outreach.