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multicultural

Video: John Echeveste, VPE Public Relations

Steve Barrett May 24, 2012

PRWeek's Steve Barrett speaks with John Echeveste, founder and partner at VPE Public Relations, about the Hispanic market and the benefits of working with a Hispanic specialist agency.

Multicultural goes mainstream

Jennifer Mann May 01, 2012

Multicultural outreach programs have grown so sophisticated they are now impacting agencies' broader marketing efforts for clients.

Candidates vie for Hispanic vote

Rose Gordon April 18, 2012

This week the Obama reelection campaign launched its "Latinos for Obama" effort, which includes house parties around the country, online tools like a Spanish tax calculator, and Spanish-language advertising.

Hispanic PR Association appoints national board

Frank Washkuch April 16, 2012

MIAMI: The Hispanic Public Relations Association has named its first national board of directors with Oralia Michel, president of Omagen, as its president.

Starpower takes over Hispanicize day three

Claudia Mejia-Heffner, JeffreyGroup April 13, 2012

The third day of Hispanicize was all about top-flight speakers and big-name talent, like Emilio Estefan, Cesar Millan, and the cast of Starz' show 'Magic City.'

Brands debate English vs. Spanish for Hispanic social media outreach

Chris Daniels April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.

Target taps JeffreyGroup for Hispanic PR account

Lindsay Stein April 04, 2012

MINNEAPOLIS: Target has selected JeffreyGroup to manage the company's Hispanic PR business following a review.

Journalist Q&A: Michelle Herrera Mulligan, Cosmopolitan Latina

Emory Sullivan April 01, 2012

Michelle Herrera Mulligan speaks with Emory Sullivan about Hearst's Cosmopolitan Latina, a biannual title launching next month targeting the burgeoning Hispanic market.

How can multicultural outreach blend heritage and mainstream influences?

March 01, 2012

Multicultural outreach can be as simple as a hashtag or as complex as a product launch.

C-suite failing to reflect the rising US Hispanic population

Danielle Drolet March 01, 2012

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.

Spanish PSAs perform on par with English counterparts

Danielle Drolet February 10, 2012

NEW YORK: Spanish-language PSA campaigns perform nearly as well as English-language efforts, despite Hispanic-focused media outlets being underserved with PSAs, according to a study from WestGlen Communications.

Charlotte Minority Economic Development group hires VK Fields

Danielle Drolet February 06, 2012

CHARLOTTE, NC: The Charlotte Minority Economic Development Initiative has hired VK Fields & Co. Public Relations as its AOR.

Lagrant CEO launches recruitment firm

Danielle Drolet February 06, 2012

LOS ANGELES: Kim Hunter, CEO of Lagrant Communications, has launched KLH & Associates, an executive search firm focused on the recruitment and placement of minorities in the communications industry.

Cohn & Wolfe launches multicultural practice

Lindsay Stein January 27, 2012

NEW YORK: Cohn & Wolfe has revamped its four-year-old multicultural division with an expanded Latino and multicultural practice called Infuse.

Allison+Partners launches Hispanic practice

Danielle Drolet January 17, 2012

PHOENIX: Allison+Partners has rolled out a practice for targeting Hispanic consumers called Nuestra Voz.

República stresses Census data implementation in 2012

Danielle Drolet January 11, 2012

2012 will be a year of implementing data from the 2010 US Census, said Carlos Santos, VP of communications at República, a Miami-based integrated agency.

Fleishman launches minority fellowship program

Danielle Drolet January 04, 2012

ST. LOUIS: Fleishman-Hillard has launched the Alfred Fleishman Diversity Fellowships program to bolster diversity at the agency by recruiting minority college students.

Latin Vision hires Dialogo for conference support

Danielle Drolet December 21, 2011

NEW YORK: Latin Vision Media has selected Dialogo to handle PR and social media services for its upcoming "Marketing to Latinos" conference series.

Lilly adds Spanish-language portal to education site

Danielle Drolet December 09, 2011

INDIANAPOLIS: Lilly USA, an Eli Lilly company, has debuted an expanded version of its Lilly for Better Health website that includes a Spanish-language portal with information and interactive tools.

Republica appoints Dussan VP, media services

Frank Washkuch December 08, 2011

MIAMI: Republica has named Enrique Dussan VP of media services, a new position at the multicultural-focused firm.

Diversity Distinction in PR Awards 2011

December 01, 2011

This year marks the debut of the Diversity Distinction in PR Awards, supported by the Council of PR Firms in association with PRWeek. These awards aim to address the problem of attaining a more ethnically diverse workforce at all levels.

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?

A new multicultural opportunity emerges

Lisa Mabe, Hewar Social Communications November 21, 2011

Muslim consumers are ignored altogether by most companies in America.

The PR Week - October 28, 2011

October 28, 2011

Steve Barrett, Rose Gordon and Danielle Drolet discuss the Critical Issues forum; Domino's appointment of its first Hispanic AOR; ITT's upcoming split into three companies; Diversity Distinction in PR Awards judging; and Groupon's forthcoming IPO.

Excellence in PR is raceless

Wynona Redmond, National Black Public Relations Society October 28, 2011

In the aftermath of the election of President Barack Obama, much was said about a potentially post-racial society. Are we really post racial?

Domino's hires RLPR as first Hispanic AOR

Danielle Drolet October 24, 2011

ANN ARBOR, MI: Domino's Pizza has selected RL Public Relations (RLPR) as its first Hispanic AOR.

Community relations and multiethnic communities

Megan Smith, Brownstone PR October 14, 2011

With an ever-evolving media sphere, connecting with minority communities requires a mash up of traditional media, social media, and digital media.

Multiethnic communities and mobile marketing

Megan Smith, Brownstone PR October 12, 2011

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.