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multicultural

Bush Foundation taps República for literacy push

Brittaney Kiefer May 24, 2013

MIAMI: The Barbara Bush Foundation for Family Literacy has hired República to develop a national bilingual campaign to raise awareness of family literacy.

Edelman appoints Rodriguez multicultural VP

May 08, 2013

NEW YORK: Edelman appointed Veronica Rodriguez VP of multicultural marketing in its New York office on Wednesday.

Where is the Hispanic, African-American, or Asian Sheryl Sandberg in PR?

Lauren Wesley Wilson, ColorComm Network April 12, 2013

Sheryl Sandberg. By now you know who she is, you've heard her story, and you have her book. You know the whole shebang, and you've made up your mind whether you like her or not.

What do marketers understand about the influence of a diverse demographic that became apparent in the last election?

March 01, 2013

Multicultural marketing is not a one-message-fits-all strategy - there are segments and in some cases sub-segments within each ethnic group, so look to target and then develop outreach that is relevant to that specific culture.

DeVries names Rodriguez multicultural practice lead

Lindsay Stein February 22, 2013

NEW YORK: DeVries has brought on Lissette Rodriguez of The Axis Agency to serve as VP and head of the firm's US Hispanic work.

Flowers promotes Whitehead to chief executive

Brittaney Kiefer February 19, 2013

CHICAGO: Independent multicultural firm Flowers Communications Group has promoted president Rashada Whitehead to CEO, succeeding founder and chief executive Michelle Flowers Welch.

Lagrant promotes Hayes to chief client officer

Brittaney Kiefer January 15, 2013

DALLAS: Lagrant Communications has promoted Lee Hayes to SVP and chief client officer, a newly-created role at the multicultural marketing and communications firm.

The Grand Old Party needs a new brand

Sam Singer, Singer Associates November 16, 2012

The shellacking the Romney/Ryan ticket took on Election Day wasn't solely about issues or personalities.

Why purpose matters with multicultural audiences

Teneshia Warner, Egami Consulting Group November 16, 2012

As the nation's fastest-growing population evolves into the new mainstream, now more than ever brands must determine ways to drive brand loyalty and long-term sustained ROI.

Marines launch 'Purpose' campaign to boost diversity

Virgil Dickson November 12, 2012

NEW YORK: The US Marine Corps has launched an aggressive outreach effort to increase diversity in its ranks.

The multicultural vote will decide if you win or lose

Teneshia Warner, Egami Consulting Group November 12, 2012

Last week, we all watched election 2012 coverage. As the voting results were tallied, the nation realized the real electoral vote was that of multicultural America.

Sroka leaves Porter Novelli to join Edelman as EVP

Brittaney Kiefer November 08, 2012

NEW YORK: Former Porter Novelli executive Sonia Sroka has joined Edelman as EVP and group head of multicultural marketing.

Ogilvy Noor to develop effort for World Islamic Forum

October 02, 2012

SINGAPORE: The World Islamic Economic Forum Foundation has appointed Ogilvy Noor, the agency's Islamic branding practice, to develop and execute a global initiative for the eighth World Islamic Economic Forum. The event will take place this December in Malaysia.

JeffreyGroup appoints Sa group director

Brittaney Kiefer September 19, 2012

MIAMI: JeffreyGroup has hired Renato Sa as group director.

Republica brings on former PRSA chair Fiske

PRWeek Staff August 30, 2012

MIAMI: Republica has hired former Public Relations Society of America chair Rosanna Fiske as EVP and chief strategy officer, a newly created position at the firm.

Understanding Brazil's diverse make-up

Paulo Lima, Lagrant Communications August 13, 2012

For those willing to invest in Brazil, it is important to know that the country is extremely diverse in its social, racial, and economic make-up.

Alison Brod launches multicultural division

Brittaney Kiefer July 30, 2012

NEW YORK: Alison Brod Public Relations has launched a multicultural division and hired Maria Ramirez as supervisor of the group.

Hispanic PR Association names NY board members

July 18, 2012

NEW YORK: The Hispanic Public Relations Association's New York Chapter has named the members of its 2013 executive board.

Video: John Echeveste, VPE Public Relations

Steve Barrett May 24, 2012

PRWeek's Steve Barrett speaks with John Echeveste, founder and partner at VPE Public Relations, about the Hispanic market and the benefits of working with a Hispanic specialist agency.

Multicultural goes mainstream

Jennifer Mann May 01, 2012

Multicultural outreach programs have grown so sophisticated they are now impacting agencies' broader marketing efforts for clients.

Candidates vie for Hispanic vote

Rose Gordon April 18, 2012

This week the Obama reelection campaign launched its "Latinos for Obama" effort, which includes house parties around the country, online tools like a Spanish tax calculator, and Spanish-language advertising.

Hispanic PR Association appoints national board

Frank Washkuch April 16, 2012

MIAMI: The Hispanic Public Relations Association has named its first national board of directors with Oralia Michel, president of Omagen, as its president.

Starpower takes over Hispanicize day three

Claudia Mejia-Heffner, JeffreyGroup April 13, 2012

The third day of Hispanicize was all about top-flight speakers and big-name talent, like Emilio Estefan, Cesar Millan, and the cast of Starz' show 'Magic City.'

Brands debate English vs. Spanish for Hispanic social media outreach

Chris Daniels April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.

Target taps JeffreyGroup for Hispanic PR account

Lindsay Stein April 04, 2012

MINNEAPOLIS: Target has selected JeffreyGroup to manage the company's Hispanic PR business following a review.

Journalist Q&A: Michelle Herrera Mulligan, Cosmopolitan Latina

Emory Sullivan April 01, 2012

Michelle Herrera Mulligan speaks with Emory Sullivan about Hearst's Cosmopolitan Latina, a biannual title launching next month targeting the burgeoning Hispanic market.

How can multicultural outreach blend heritage and mainstream influences?

March 01, 2012

Multicultural outreach can be as simple as a hashtag or as complex as a product launch.

C-suite failing to reflect the rising US Hispanic population

Danielle Drolet March 01, 2012

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.

Spanish PSAs perform on par with English counterparts

Danielle Drolet February 10, 2012

NEW YORK: Spanish-language PSA campaigns perform nearly as well as English-language efforts, despite Hispanic-focused media outlets being underserved with PSAs, according to a study from WestGlen Communications.