Multicultural Marketing

PR poised to have the greatest impact when recovery begins

July 01, 2009

Experts have predicted that this recession could permanently alter spending habits.
 

Heineken targets Hispanics with art series

Kimberly Maul June 24, 2009

WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: 'Give Yourself a Good Name,' and the Spanish version, 'Demuestra Quien Eres.'
 

H&R Block looking for Hispanic agencies

Kimberly Maul June 19, 2009

KANSAS CITY, MO: H&R Block is reviewing firms for PR and media relations support within the Hispanic market, according to several industry sources that declined to be named.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.
 

National Marrow Donor Program taps Lagrant for HBCU project

Kimberly Maul June 12, 2009

MINNEAPOLIS: The National Marrow Donor Program (NMDP) hired Lagrant Communications to oversee PR around the relaunch of its program targeting HBCUs, effective May 1.
 

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.
 

Hispanic consumers more optimistic about finances

Kimberly Maul June 11, 2009

NEW YORK: A study from Spanish-language network Univision and market research company Experian Simmons found that 34% of Hispanics are optimistic about their finances in the coming year, compared to 25% of non-Hispanics.
 

Burrell hires Don Moore to lead new digital division

Kimberly Maul June 11, 2009

CHICAGO: Burrell Communications hired Don Moore as president of its new digital division, Burrell Digital.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

Ethnic media outlets growing, now reach 57 million adults

Kimberly Maul June 09, 2009

ATLANTA: Ethnic media outlets regularly reach 57 million people in the US, or 82% of black, Hispanic, and Asian-American adults, according to a survey from New America Media (NAM).
 

Weber Merritt withdraws FCC protest

Frank Washkuch June 08, 2009

WASHINGTON: Weber Merritt on June 5 withdrew its protest of the Federal Communications Commission's (FCC) award of a $3.5 million account to Burson-Marsteller.
 

President aids DTV preparedness effort

Frank Washkuch June 05, 2009

WASHINGTON: President Barack Obama aided the Federal Communications Commission's (FCC) effort to prepare consumers for the June 12 digital TV transition by releasing a statement warning that the deadline is final.
 

An effective strategy in the battle to find diverse talent

Kim Hunter June 01, 2009

To ensure that diversity in the workforce prevails, our industry needs to devote efforts to recruit, develop, and retain talented minorities. There are many top-line methods to doing so.
 

Levi's bold stance hits the mark

May 29, 2009

Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights.
 

Anti-smoking campaign targets LGBTQ community in Washington

Kimberly Maul May 28, 2009

WASHINGTON: An anti-smoking campaign targeting the LGBTQ community in the Washington area will kick off at Pride events during June and will promote free resources available to those who want to quit smoking.
 

Mastercard targets Hispanic audience with integrated marketing campaign

Tonya Garcia May 26, 2009

PURCHASE, NY: Mastercard Worldwide has partnered with Univision, the Hispanic Heritage Foundation, and other organizations for a consumer education campaign targeting the US Hispanic market.
 

Valdes-Fauli to stay at The Jeffrey Group

Kimberly Maul May 26, 2009

MIAMI: Mike Valdes-Fauli, who recently announced he would be leaving his MD position at The Jeffrey Group, has decided to stay with the agency.
 

VPE launches social media practice for Latino market

Kimberly Maul May 21, 2009

LOS ANGELES: VPE Public Relations launched its Latino social media specialty area, 'commUNITY' on May 20.
 

Dr Pepper and 7UP use music to reach Hispanics

Kimberly Maul May 18, 2009

PLANO, TX: Beverages 7UP and Dr Pepper are connecting with Hispanic consumers through music with their latest campaigns: Sevenísima and Vida23.
 

NAMIC promotes diversity with help from Food Network

Kimberly Maul May 15, 2009

NEW YORK: The National Association for Multi-ethnicity in Communications (NAMIC), which advocates for diversity in the telecommunications industry, is raising awareness of the organization, through a six-month campaign and partnership with Food Network.
 

Valdes-Fauli to leave Jeffrey Group

Kimberly Maul May 14, 2009

NEW YORK: Mike Valdes-Fauli, MD of The Jeffrey Group's New York office, is leaving the agency and has accepted a position with an advertising agency in his hometown in South Florida.
 

Ford looks to empower multicultural women

Kimberly Maul May 13, 2009

DEARBORN, MI: Ford recently launched two media partnerships—with Essence magazine and AOL Latino—in an attempt to empower and interact with multicultural women.
 

FCC: Complaint won't slow work on DTV campaign

Frank Washkuch May 13, 2009

WASHINGTON: Despite a complaint filed against the review process, the Federal Communications Commission (FCC) said it will continue work on a $3.5 million digital television transition campaign due to the "urgent and compelling" nature of the effort.
 

US African immigrant population offers marketing opportunities, study finds

Kimberly Maul May 12, 2009

LOS ANGELES: African immigrants in the US have purchasing power of $50 billion, according to a new study by multicultural research firm New American Dimensions and the US African Chamber of Commerce.
 

Fox Sports en Español tries to 'out-shout' competitors in upfront effort

Kimberly Maul May 08, 2009

NEW YORK: While some other Spanish-language networks have canceled their upfront presentations, where the networks presents next season's schedule to advertisers, media buyers, and industry professionals, Fox Sports en Español wants the industry to know it is moving forward.
 

Got milk? gets fashionable

Kimberly Maul May 07, 2009

MIAMI: Fashion designer Carolina Herrera is the latest celebrity to sport a milk mustache for the Hispanic got milk? campaign.
 

Intima taps Formulatin as AOR

Kimberly Maul May 06, 2009

NEW YORK: Intima, a home product catalog sales company in the Hispanic market, hired Formulatin as AOR, effective April 7.
 

San Diego Regional Minority Supplier Development Council hires Cook & Schmid

Kimberly Maul May 05, 2009

SAN DIEGO: The San Diego Regional Minority Supplier Development Council hired Cook & Schmid for PR outreach.
 

Female Health Company to 'relaunch' female condom

Jaimy Lee May 04, 2009

CHICAGO: The Female Health Company plans to raise awareness in HIV/AIDS-prevalent communities about FC2, the company's second generation female condom, through a PR campaign targeting public and private sectors.
 

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