Multicultural Marketing

Selling to the heart: the power of Latino community relations and cause marketing

Roberto Ramos, The Vox Collective February 03, 2012

We have all read the articles about the latest Latino boom triggered by the 2010 US Census.
 

Saffron Road picks a perfect time for new consumer push

January 01, 2012

Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital effort in which it partnered with Whole Foods Market and a number of other retailers.
 

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.
 

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?
 

A new multicultural opportunity emerges

Lisa Mabe, Hewar Social Communications November 21, 2011

Muslim consumers are ignored altogether by most companies in America.
 

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.
 

Latin Recording Academy picks Rogers & Cowan

November 01, 2011

LOS ANGELES: The Latin Recording Academy has selected Rogers & Cowan as AOR for the 12th Annual Latin Grammy Awards, set to take place November 10.
 

Community relations and multiethnic communities

Megan Smith, Brownstone PR October 14, 2011

With an ever-evolving media sphere, connecting with minority communities requires a mash up of traditional media, social media, and digital media.
 

Multiethnic communities and mobile marketing

Megan Smith, Brownstone PR October 12, 2011

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.
 

Marketing to a multiethnic audience

Megan Smith, Brownstone PR October 10, 2011

Appealing to a multiethnic community takes more than simply printing brochures in different languages or hiring a bilingual salesperson.
 

Alcohol brands boost efforts to woo multicultural markets

September 01, 2011

Beer companies Heineken USA and Miller-Coors have continuously made connecting with Hispanics a priority through a variety of media platforms.
 

Nivea ad targeting African Americans gets creamed

Matthew Schwartz August 24, 2011

A recently pulled ad by Nivea USA reminds consumers there is still a lot of work to be done to address a lack of diversity in marketing and marketing services.
 

Multicultural tourism is a little...different

Kim Hunter, Lagrant Communications July 27, 2011

The African-American and Hispanic markets are among the fastest growing segments of the US tourism industry. Yet there is still talk that these markets don't like to travel.
 

The new face of marketing

PRWeek staff June 01, 2011

Multicultural outreach isn't new, but the tools being employed are changing with the times. PRWeek's staff looks at five brands that epitomize diversity in tactics.
 

Multicultural marketing has become mainstream objective

June 01, 2011

In this issue, we feature five companies that have made multicultural inclusion part of the foundation of their marketing efforts.
 

Consumer tech brands answer call to tap Hispanic audience

May 01, 2011

The growth of the Hispanic population in the US has generated a lot of news coverage in the last few months, but Manny Ruiz, CEO of Hispanicize, an online resource for Latino social media marketers and bloggers, says a lot of companies fail to reach out to this market.
 

Tecate broadens boxing support to give its US presence a boost

March 01, 2011

Since 2007, Heineken USA's Mexican beer brand Tecate, "cerveza con carácter," has aligned itself with US boxing, targeting Mexican men who recently moved to the US. The company sought to enhance its 2010 program.
 

CMO Q&A: Katrina McGhee, Susan G. Komen for the Cure

March 01, 2011

Susan G. Komen for the Cure CMO Katrina McGhee speaks with Alexandra Bruell about multicultural marketing and protecting trademarks
 

Lowdown: Cultural openness

February 01, 2011

Edelman, in partnership with consultancies The Futures Co. and Cheskin, sought to uncover how the rise in ethnic identity is shifting behaviors in the US consumer market.
 

Numbers don't lie: minorities merit major marketing focus

Armando Azarloza February 01, 2011

Only a few years ago, I spent a lot of time talking about the new realities in the US consumer market.
 

Lagrant hires two to support foundation business

November 04, 2010

LOS ANGELES: Lagrant Communications hired Leslie-Anne Frank and Zayda Rivera to work on the firm's Robert Wood Johnson Foundation account, starting October 4.
 

Index measures Muslim views on global brands

November 01, 2010

Lipton, Nestle, and Nescafe are considered some of the most appealing brands for Muslim consumers, according to a new index that ranks brands based on their understanding of halal and how Shariah-compliant they are.
 

Capitalizing on the rise of the Hispanic market

Lori George Billingsley October 22, 2010

Within the past 20 years, statistics have shown the dramatic increase in the Hispanic population and its significant influence and purchasing power on a number of fronts.
 

The Jeffrey Group promotes Valdes-Fauli to president

October 15, 2010

MIAMI: The Jeffrey Group promoted Mike Valdes-Fauli to president, effective today, as Jorge Ortega is stepping down from the position to pursue other opportunities.
 

General Mills brings Que Rica Vida to the iPad

October 08, 2010

General Mills launched an iPad app for its Que Rica Vida program, offering users more than 900 Latin-inspired recipes in Spanish. The app, Que Rica Vida Recetario, is available for free.
 

Livestrong issues Hispanic RFP

October 08, 2010

AUSTIN, TX: Livestrong recently issued an RFP for Hispanic PR support, asking about 10 agencies to participate.
 

Disney taps 135th Street for upcoming film outreach

October 04, 2010

BURBANK, CA: Walt Disney Studios hired 135th Street Agency, effective September 20, for PR support around its upcoming releases Tangled and TRON: Legacy.
 

Mosaic Awards bring some color to Advertising Week

September 29, 2010

This afternoon, I attended a luncheon for the American Advertising Federation's Diversity Achievement and Mosaic Awards, part of Advertising Week.
 

Edelman acquires Brazil marketing firm

September 13, 2010

NEW YORK: Edelman acquired Brazilian brand marketing firm Significa. Joined with Edelman's current resources in Brazil, the firm, called Edelman Significa Group Brazil, will be comprised of more than 100 employees in two offices.
 

Transitions Optical uses free vision screenings to reach black community

September 09, 2010

PINELLAS PARK, FL: Transitions Optical is kicking off a new campaign targeting the black community at the National Council of Negro Women's (NCNW) 25th Annual Black Family Reunion.
 
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