movies

Netflix admits failures; new Qwikster marketing team

Emory Sullivan September 19, 2011

LOS GATOS, CA: Netflix admitted to failures in communication and said there would be a standalone marketing team for its newly separated Qwikster by-mail DVD service.

NYC & Co. launches Smurfs Week to boost family travel

Lindsay Stein July 26, 2011

NEW YORK: NYC & Co., New York's marketing, travel, and tourism organization, kicked off Smurf's Week, a five-day event to increase family summer travel throughout the city.

TCM taps mPRm for Classic Film Festival

Kimberly Maul February 16, 2010

LOS ANGELES: TCM hired mPRm to provide PR and social media support for the network's first Classic Film Festival, running April 22 to 25 in Hollywood.

Sundance promotes indie talent, allows for brand activation

Kimberly Maul January 20, 2010

PARK CITY, UT: As the entertainment industry prepares to converge on the Sundance Film Festival January 21-31, the Sundance Institute is focused on the artists and programming.

More entertainment marketing using MySpace

Kimberly Maul January 04, 2010

In our January issue, I wrote about how MySpace is reclaiming its relevance with entertainment branding and another new movie recently took advantage.

FTC warns against marketing violent entertainment to children

Kimberly Maul December 04, 2009

The entertainment industry can do more to curb marketing of violent entertainment to children, the Federal Trade Commission said in its latest review of the industry.

Miami International Film Festival taps Rogers & Cowan as AOR

Kimberly Maul December 02, 2009

MIAMI: The Miami International Film Festival (MIFF), part of Miami Dade College, hired Rogers & Cowan as AOR for the 2010 festival, to take place from March 5 to 14.

TransMedia Group hired to debunk '2012' scenarios

Kimberly Maul November 23, 2009

BOCA RATON, FL: Author Bob Waxman hired TransMedia group to promote his new book 2012: The Ultimate Meaning

American adds to 'Up in Air' promo

Kimberly Maul November 04, 2009

In October, I wrote about a partnership between American Airlines and Paramount Pictures for the upcoming movie 'Up in the Air.'

Marketing 'This Is It'

Kimberly Maul October 28, 2009

'Time' magazine dissects Sony's marketing strategy for the Michael Jackson documentary 'This Is It,' including the fact that the film is only available in theaters for a limited run and the fact that no critics have seen the film.