This afternoon, I attended a luncheon for the American Advertising Federation's Diversity Achievement and
Mosaic Awards, part of Advertising Week. Shante Bacon and Saptosa Foster, of
135th Street Agency, invited me, as they were honored with a Special Recognition Award for their
Love 'N Haiti social media campaign.
Launched in November, 135th Street Agency worked with the City of Miami to promote a green initiative in Haiti. But after the devastating earthquake in January, the team leveraged its network to provide relief efforts.
Additional recipients at the awards ceremony included General Mills for its
Que Rica Vida program with Hispania PR; JC Penney for its ISA Back-to-School campaign with InterTrend Communications;
State Farm for its Bollystar campaign with InterTrend Communications; and individuals including Corporate Leader Michael Roth, chairman and CEO of IPG; Educator Minerva Garcia, director of diversity at DDB; and Industry Career Achiever Carol Sagers, director of strategy for McDonald's USA. You can see more of the winners
online.