Moms

PR pro tangles with Mrs. Romney

Rose Gordon April 12, 2012

If there's one thing that every marketer knows, it's don't mess with the moms. One PR pro, Democrat strategist, and commentator did just that last night.

Brands lean on social media to win the approval of mom

Lindsay Stein March 01, 2012

Moms control about 85% of household spending in the US.

Kleenex engages moms in Hispanic-targeted campaign

Lindsay Stein February 27, 2012

Last winter, Kleenex engaged Hispanic children in the US with its "Los Atrapaestornudos," or "Sneeze Catchers," campaign. More recently, the initiative began targeting Hispanic moms.

Moms trust brand sites more than social channels

Lindsay Stein February 08, 2012

BOSTON: Mothers trust brands' websites more than their Facebook pages, according to research conducted by 360 Public Relations and shopping site Cool Mom Picks.

Kleenex sees success from Hispanic campaign

Lindsay Stein August 10, 2011

IRVING, TX: Kleenex launched a campaign during flu season to increase brand awareness among Hispanic consumers, and recent statistics indicate the initiative's success.

Mamiverse.com is a new resource for Latina women

Beth Krietsch July 22, 2011

Mamiverse.com, a lifestyle and news-based media outlet for US-born Latinas, launched this week with Target as a leading retail advertising partner.

Quaker launches talent search campaign

Beth Krietsch June 08, 2011

NEW YORK: Quaker Chewy Granola Bars, with the help of Edelman Public Relations, is launching the Quaker Chewy Superstar Search today, a nationwide singing competition designed to provide parents with a platform to showcase their kids' vocal talents.

Coyne boosts toy practice with two accounts

Alexandra Bruell April 08, 2011

PARSIPPANY, NJ: Coyne Public Relations has added two AOR accounts to its toy and juvenile products division: Nuk USA and Playmobil USA.

Biocell Center hires GCI Health for consumer awareness

Jaimy Lee March 25, 2011

MEDFORD, MA: Biocell Center, a technology company that operates amniotic-fluid stem-cell banks in the US and Europe, is working with GCI Health to raise awareness with mothers-to-be about amniotic fluid banking.

Why mom rules

Maureen Lippe July 07, 2010

The "new" view of PR has expanded well beyond just the media to include all the forces that influence a purchase decision.

Wal-Mart says moms are key political demographic

Jaimy Lee June 24, 2010

WASHINGTON: Wal-Mart is promoting a recent study that shows 61% of "Wal-Mart moms," who make up 16% of the electorate, disapprove of the job that Congress is doing.