mommy bloggers

Hallmark to kick off national blogger tour

Lindsay Stein August 12, 2011

KANSAS CITY, MO: Hallmark is activating a four-city blogger tour on August 18 in support of its Life is a Special Occasion campaign.

Influencing the influencers at BlogHer 2011

Chris Daniels August 05, 2011

More brands are recognizing the importance of the BlogHer conference, a pivotal yearly meeting that attracts key women influencers from across the online space.

Journalist Q&A: Christine Coppa, Parenting.com

Erica Iacono September 24, 2010

Christine Coppa writes the Mama's Boy blog for Parenting.com. She speaks to Erica Iacono about the "mommy blogger" label and more.

Evenflo launches multimillion dollar online campaign

Alexandra Bruell June 21, 2010

MIAMISBURG, OHIO: Evenflo introduced a multimillion dollar digital marketing campaign, dubbed the "The Savvy Parents Guide," to coincide with the June launch of its Momentum 65 car seat product.

Schwinn enlists mommy bloggers in cycling campaign

Alexandra Bruell May 05, 2010

NEW YORK: Bicycle company Schwinn will launch a new communications effort encouraging mommy bloggers to engage in and promote cycling, as part of its $5 million integrated marketing campaign to establish a more emotional connection with families.

Hallmark has card for blogging moms

February 01, 2010

Hallmark is launching its Kids Collections line, a series of cards and small gifts allowing parents to cheer on their kids during "everyday moments," like studying for a big test or going out for the soccer team.

Kijiji gets moms on board in effort to rise above classified competitors

Alexandra Bruell January 01, 2010

In a crowded classifieds market led by Craigslist, eBay property Kijiji sought to boost awareness, traffic, and market share.

Zhu Zhu Pets react quickly to restore trust in its toys

Kimberly Maul December 08, 2009

ST. LOUIS: Cepia, the makers of the popular Zhu Zhu Pets, kicked its PR into high gear after consumer-protection Web site GoodGuides accused the company of having high levels of tin and antimony in its toy hamster products.