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Mobile

Toura platform helps brands test app market

Tanya Lewis May 07, 2012

Toura's Mobile App Producer is a platform for creating apps that are accessible across a range of devices.

Don't ignore mobile's engagement opportunities

Tracey Parry, Airfoil PR April 27, 2012

One fundamental is constant throughout any communications strategy - go where your audience goes.

NQ Mobile names MWW AOR

Lindsay Stein April 20, 2012

SAN FRANCISCO: Mobile services company NQ Mobile has selected MWW Group as PR AOR to increase brand awareness among consumers and the media.

Facebook users find common ground with new iPhone app

Beth Krietsch April 01, 2012

By combining Facebook and location-based data, the iPhone app Highlight aims to connect individuals who have things in common.

CMO Q&A: Janet Roberts, Syniverse (Extended)

Lindsay Stein April 01, 2012

Syniverse CMO Janet Roberts speaks with Lindsay Stein about helping mobile, cable, and Internet providers succeed with customers.

Vonage promotes mobile app's benefits

Beth Krietsch March 27, 2012

NEW YORK: Finn Partners is working with mobile and broadband provider Vonage on a campaign to raise awareness of its mobile app that uses a data or Wi-Fi connection to allow free text messages and calls worldwide.

NetZero hires Finn Partners for 4G broadband launch

Beth Krietsch March 19, 2012

WOODLAND HILLS, CA: NetZero has hired Finn Partners to support the national launch of its 4G broadband service.

The 'new' Apple brand #FAIL

Chad Latz, Cohn & Wolfe March 09, 2012

I've made it to Austin, TX, for this year's South by Southwest Interactive festival, badge in hand and ready to roll.

Race for SXSW's 'big app' was over before it started

Jason Schlossberg, Kwittken+Co. March 09, 2012

Has the PR industry put the cart before the horse at this year's South by Southwest Interactive Conference?

Intel teaches consumers how to mind their mobile manners

Beth Krietsch March 01, 2012

To insert itself into consumer conversations about mobile device usage, Intel worked with Ogilvy PR on its 2011 mobile etiquette campaign.

Want to communicate with government employees? Go mobile

Don Goldberg, Bluetext February 24, 2012

A game-changing development is quietly taking place within government agencies.

CMO Q&A: Jeff Charney, Progressive Insurance (Extended)

Lindsay Stein January 01, 2012

Progressive Insurance CMO Jeff Charney speaks with Lindsay Stein about mobile efforts, its popular icon Flo, and what's to come in 2012.

Master Class: For brands seeking to make an impact, is creating an app always the best plan?

December 01, 2011

Apps must ensure productivity and enjoyment. They need to make people's lives more efficient and be fun enough to ensure their continued use.

Geo-based marketing opens many new doors for retailers

Beth Krietsch December 01, 2011

Location-based mobile comms has become an important method for retail stores to engage, retain, and draw consumers to stores.

RadioShack appoints Weber Shandwick AOR

Lindsay Stein November 30, 2011

FORT WORTH, TX: National electronics retailer RadioShack has named Weber Shandwick its AOR following a review.

Poll question adds zing to Qumu campaign

Tanya Lewis November 04, 2011

Qumu, a provider of business video platforms for enterprise companies, faces several challenges in getting the word out.

Video: Bill Ogle, Motorola

Lindsay Stein November 04, 2011

PRWeek's Lindsay Stein talks to Bill Ogle, SVP and CMO at Motorola Mobility, about the company's comms strategy for the launch of the Droid Razr smartphone.

Verizon retains Tierney

Beth Krietsch November 03, 2011

BASKING RIDGE, NJ: Verizon Wireless has retained Tierney as AOR for the Philadelphia tri-state area, which includes New Jersey, Delaware, and central, northeastern, and southeastern Pennsylvania.

Century 21 locates prime real estate to draw home buyers

Tanya Lewis November 01, 2011

Century 21 made its first foray into the social gaming world during last spring's home-buying season when it bought virtual real estate in Ngmoco's mobile game We City, which allows players to build and share virtual cities.

Newsmaker: Peter Thonis, Verizon

Bernadette Casey November 01, 2011

From his views on social media to the importance he places on educating others, Verizon's CCO infuses energy into all aspects of his communications philosophy.

Traditional outreach channels remain vital for remote staff

Danielle Drolet November 01, 2011

While the digital discussion remains top of mind in the communications space, traditional methods continue to make a significant mark when transmitting the overall corporate message to a remote workforce.

Wise comms counsel can do wonders for customer service

Jim Nichols, Stern & Associates November 01, 2011

This coming holiday season, consumers will have more information about pricing and retailer reputations than ever before.

App kick-starts support for kids fighting cancer

Tanya Lewis November 01, 2011

Chamberlain Healthcare PR mounted a campaign to promote the launch of a smartphone app and raise awareness of the nonprofit Kids Kicking Cancer.

MetroPCS, USA Basketball to launch interactive tour

Lindsay Stein October 26, 2011

DALLAS: Wireless service provider MetroPCS will partner with USA Basketball on an interactive national tour that will begin in mid-January 2012.

Video: Reid Walker, T-Mobile

Brittaney Kiefer October 14, 2011

Reid Walker, VP of corporate communications at T-Mobile, discusses PR efforts around the launch of two new smartphones, working with Big Fuel on social media, and the impact of the pending AT&T merger on comms strategy.

A hero emerges at LG texting contest

Lindsay Stein October 01, 2011

Five years ago, LG Electronics USA developed a contest to find the fastest and most accurate texter in the US.

Wireless carriers square up for court battles

Chris Daniels September 16, 2011

WASHINGTON: The fight over the legality of AT&T's $39-billion bid to acquire T-Mobile USA has just begun. But the battle lines from a communications perspective have already been drawn.

Policy debate provides ITT an opening to tout its Cell Hound

Tanya Lewis September 01, 2011

ITT faced challenges in selling its detection technology.

Retailers increasingly sold on the comms power of QR codes

Beth Krietsch September 01, 2011

As mobile devices become increasingly ingrained in the daily lives of consumers, QR codes are growing in importance as a beneficial communications tool, particularly in the retail sector.