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Mobile Marketing

'Everyone else is doing it' is no social strategy

Tom Biro, Allison+Partners May 24, 2012

Just before Facebook's much ballyhooed IPO a week ago, news got out that General Motors would be pulling its ad spend from the social network, causing quite a bit of discussion about Facebook's revenue potential and, more importantly, how digital advertising activities should fit into the marketing mix.

Vonage promotes mobile app's benefits

Beth Krietsch March 27, 2012

NEW YORK: Finn Partners is working with mobile and broadband provider Vonage on a campaign to raise awareness of its mobile app that uses a data or Wi-Fi connection to allow free text messages and calls worldwide.

The 'new' Apple brand #FAIL

Chad Latz, Cohn & Wolfe March 09, 2012

I've made it to Austin, TX, for this year's South by Southwest Interactive festival, badge in hand and ready to roll.

Race for SXSW's 'big app' was over before it started

Jason Schlossberg, Kwittken+Co. March 09, 2012

Has the PR industry put the cart before the horse at this year's South by Southwest Interactive Conference?

Multiethnic communities and mobile marketing

Megan Smith, Brownstone PR October 12, 2011

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.

W Technologies branches off with SoMo

Emory Sullivan July 18, 2011

LAS VEGAS: W Technologies has created new subsidiary company SoMo Technologies to specialize in social media and mobile marketing.

SoundBite acquires SmartReply

Beth Krietsch June 08, 2011

BEDFORD, MA: SoundBite Communications, a provider of cloud-based customer communications solutions, recently acquired SmartReply in an effort to become a disruptive force in the expanding mobile marketing industry.

Mobile payment services bank on popularity of smartphones

Jason Shuffler February 01, 2011

The rise of smartphones and mobile computing may spell the beginning of the end for wallets and bank or credit cards.

Horn Group creates iPhone app

Jason Shuffler October 12, 2010

SAN FRANCISCO: Interactive and digital PR agency Horn Group has launched its own branding iPhone app, which also doubles as a tool for current and potential clients.

Motorola issues RFP for new Mobility company

Alexandra Bruell July 26, 2010

CHICAGO: Motorola has issued an RFP for its new Mobility division as it gears up for the 2011 separation of its operations into two publicly traded companies - Mobility and Solutions.

Should PR invest to gain the technical capability needed for mobile campaigns?

May 01, 2010

Bite's David Hargreaves and Euro RSCG's Eric Edge offer opposing views on whether PR should invest to gain the technical capability needed for mobile campaigns

Location-based services gaining users

Kimberly Maul April 22, 2010

A survey from the Mobile Marketing Association found that nearly one in four adults have used a location-based mobile service, and 10% of cell phone owners surveyed use those services at least once a week.

Haiti relief effort helps solidify texting's role as outreach force

Roger Lowe March 01, 2010

The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising.

Digital Roundtable: Discovery process

Rose Gordon, Erica Iacono March 01, 2010

The increased adoption of digital media prompts even more questions regarding PR strategy. PRWeek was in New York for this Fleishman-Hillard-sponsored roundtable.

Dell goes mobile to bolster its employee engagement

Erica Morris February 01, 2010

As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis.

Video: Tony Sapienza, cofounder, Topaz Partners

Aarti Shah January 28, 2010

Aarti Shah, senior reporter with PRWeek, talks to Tony Sapienza, cofounder of Topaz Partners, about whether mobile marketing has lived up to its hype yet.

Text message fundraising takes off for Haiti relief groups

Lynne Doll January 19, 2010

As images of the devastation in Haiti were broadcast around the globe last week, the world responded. Generously.

PR making slow shift into mobile

Kimberly Maul September 11, 2009

Mobile is increasingly becoming a more important part of consumers' lives. New data from Forrester Research out this month shows that more than five in six households have at least one mobile phone.

Crisp Wireless promotes mobile advertising business

Frank Washkuch July 21, 2009

NEW YORK: Crisp Wireless, a creator of mobile Web sites, is conducting a b-to-b brand awareness effort to publicize its recently unveiled mobile advertising solutions.

Haier expands road show nationwide this summer

Tonya Garcia July 10, 2009

When appliance manufacturer Haier America debuted the Haier Road Show last year, it was, according to the company's VP of marketing, Richard Block, "one-dimensional."

Burson-Marsteller launches digital firm

Jaimy Lee June 16, 2009

WASHINGTON: Burson-Marsteller has spun off its digital unit to create Proof Digital Media, a stand-alone digital agency.

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.

Industry group launches education campaign on advertising

Frank Washkuch June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.

MWW Group launches first mobile app for marketing pros

Nicole Zerillo June 09, 2009

NEW YORK: MWW Group has reportedly launched the first mobile application for PR, marketing, and advertising professionals, M.insight.

'Washington Post' launches healthcare panel microsite

Frank Washkuch June 09, 2009

WASHINGTON: The Washington Post launched Health Reform RX, an online discussion panel and microsite covering the US medical system and government healthcare policy, on June 9.

PN appoints Agresta EVP, global director of digital strategy

Frank Washkuch June 08, 2009

NEW YORK: Porter Novelli hired Stephanie Agresta, owner of Stephanie Agresta Consulting, as EVP and global director of digital strategy and social media, effective June 8.

PR must increase its stake in growing world of mobile marketing

June 05, 2009

PRWeek's sister publication, DMNews, reported this week on research from the Mobile Marketing Association, which found that while mobile marketing represents a mere 1.8% of 2009 marketing expenditures, the average mobile marketing budget is increasing 26% per year.

BW releases now available via AP Mobile

MacAdam Smith June 04, 2009

NEW YORK: Business Wire (BW) releases are now available on AP Mobile, a news application for smartphones.

US gets its own Cake

Kimberly Maul May 29, 2009

NEW YORK: Cake, the branded entertainment agency acquired by Havas in 2008, launched in the US on May 4, with two launch clients: the Prince Charles Rainforest Project and Motorola.