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Mitt Romney

Consumers, voters draw own conclusions with iconic toy

April 01, 2013

Ohio Art's Etch A Sketch became part of a media fire-storm after Eric Fehrnstrom, adviser to Mitt Romney, compared the general election campaign plan to the iconic 53-year-old drawing toy during a CNN interview on March 21, 2012.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.

Election Day: What message will the voters remember?

Frank Washkuch November 06, 2012

When the books are closed on the 2012 presidential election, which campaign message will have prevailed, "Forward" or "Believe in America?" "Osama bin Laden is dead and GM is alive?" or "We can do better?"

Campaigns lawyer up in preparation for a recount

Virgil Dickson November 06, 2012

With what is likely to be a razor-thin margin of victory in the presidential race, both Mitt Romney and President Barack Obama are lawyering up in preparation for a recount.

Video brings Romney's religion to the forefront

Virgil Dickson November 05, 2012

Less than 24 hours before voting begins, Americans are again being hit with the question: Is this country ready for a Mormon president?

Media: Job numbers won't impact the election

Virgil Dickson November 02, 2012

The media consensus is that October's mixed jobs numbers will have little effect on Tuesday's election.

Trail message discipline a must post-Hurricane Sandy

Frank Washkuch October 30, 2012

Politico has a great piece today about how Superstorm Sandy hasn't exactly shut down the presidential campaign, but it has forced the candidates to change strategy in the final week.

Sandy to make Obama, Romney walk tightrope

Frank Washkuch October 29, 2012

Hurricane Sandy, a true "October surprise" if there ever was one, will illustrate the advantages and disadvantages of incumbency as President Barack Obama balances emergency response and campaigning in the next week.

Obama strong in debate three, but a game changer?

Frank Washkuch October 22, 2012

Republican candidate Mitt Romney played it safe Monday night in his third debate with President Barack Obama, this one on foreign policy, saying he agreed with many of Obama's policies despite attacking the president on Iran and the US' relationship with Israel.

Obama, Romney in dead heat before final debate

Virgil Dickson October 22, 2012

President Barack Obama and his GOP challenger Mitt Romney will have their final debate tonight on foreign policy, a topic many voters consider less important than other issues such as the economy and healthcare.

Fact-checkers force campaigns to keep messages on point

Chris Daniels October 19, 2012

The presidential election has spawned a cottage industry of fact-checking sources, from news media and citizen journalists to public policy think tanks.

Obama aggressive in second debate with Romney

Frank Washkuch October 16, 2012

President Barack Obama responded with a stronger and feistier effort in his second debate with Republican candidate Mitt Romney on Tuesday night.

Media: Romney victor of first presidential debate

Virgil Dickson October 04, 2012

Media outlets are buzzing this morning that Mitt Romney won the first of three presidential debates against President Barack Obama.

GOP's campaign missteps are hard to believe

Sam Singer, Singer Associates September 28, 2012

In politics as in PR, messaging is key to any victory. On this battleground, the 2012 Presidential race has been a catastrophe for Mitt Romney, Paul Ryan, and the Republican Party itself.

GOP super PACs in spotlight as Romney's numbers slide

Virgil Dickson September 26, 2012

The role of GOP super PACs and whether the millions they are investing in political ads is moving the needle in terms of guiding people to vote for Mitt Romney over Barack Obama is making headlines this week.

Romney, Obama talk about making the world better

Virgil Dickson September 26, 2012

During the Clinton Global Initiative annual meeting on Tuesday both presidential candidates gave their thoughts on what would make the world a better place.

Campaign vets to Romney: Change the subject from '47%' remarks - and fast

Virgil Dickson September 18, 2012

Campaign veterans and agency experts shared their thoughts with PRWeek on Tuesday about whether the Romney campaign can rebound from the leaked tape, as well as how the campaign has handled the controversy.

Romney changes messaging seven weeks from election

Virgil Dickson September 17, 2012

Republican presidential candidate Mitt Romney is overhauling his campaign's messaging strategy less than two months before the election.

Obama out-raises Romney for the first time since April

Virgil Dickson September 10, 2012

For the first time since April, President Obama's re-election campaign has raised more money than Mitt Romney's in a month. The president raked in $114 million in August, while Romney and the GOP raised $111.6 million.

Presidential elections push the envelope of communications

September 01, 2012

There's a reason politics is often credited as the place where the most cutting-edge and innovative communications strategies and techniques are invented.

Christie, Ann Romney take center stage on day one

Frank Washkuch August 28, 2012

All eyes will be on Tampa tonight - and specifically Ann Romney and New Jersey Gov. Chris Christie - when the Republican National Convention is set to begin despite Tropical Storm Isaac threatening the Gulf Coast.

Party conventions still the make-or-break campaign event

Connie Cho August 10, 2012

Despite colossal changes in the media environment, the upcoming national political conventions still set the tone for the decisive heat of the 2012 presidential election.

Romney's messaging woes continue in UK

Virgil Dickson July 27, 2012

Mitt Romney is having a hard time in the UK during his first international trip as the Republican candidate for president.

Romney camp denies 'Anglo-Saxon' remarks

Virgil Dickson July 25, 2012

The Romney campaign is distancing itself from the comments of an unnamed aide who told the Daily Telegraph that his candidate appreciates the two countries' "Anglo-Saxon heritage" better than President Barack Obama.

Romney takes a beating over Bain resignation date

Frank Washkuch July 16, 2012

The Romney campaign spent most of the weekend fighting on Team Obama's turf, trying to defend itself from attacks on Romney's Bain Capital record instead of talking about its preferred subject: the economy.

Romney has a rough start targeting black voters

Virgil Dickson July 12, 2012

Mitt Romney is off to a rocky start as he begins outreach to the black community.

Much debated anti-Bain ads take toll on Romney

Frank Washkuch July 11, 2012

Attacking Mitt Romney's tenure running private equity firm Bain Capital has not always been the most popular strategy among Democrats. Yet it is working, according to Obama-friendly super PAC Priorities USA Action.

Romney calls offshore attacks a diversion

Virgil Dickson July 10, 2012

Mitt Romney is calling the Obama campaign's demand that he fully disclose the balances of some offshore accounts a diversionary tactic meant to distract from his own shortcomings.