Millennials

Retool your office culture for Millennials

Mike Greece, The Pollack PR Marketing Group February 17, 2012

Charles Darwin once talked about how the species that survive will be those best at adapting to change.

Skyy Vodka issues RFI in search of new AOR

Alexandra Bruell February 22, 2011

SAN FRANCISCO: Skyy Vodka issued an RFI to ten firms as it searches for an AOR to support a new marketing campaign and strategy targeting Millennial consumers.

Edelman creates Millennial focus group

Lindsey Siegriest October 14, 2010

NEW YORK: Edelman has created an online community focus group of Millennials that brands can tap for insights and opinions.

The benefit of millennials entering management

Gary McCormick October 11, 2010

There has been much debate about the role millennials play in the evolution of the workplace, particularly in the rapid progression of the PR profession.

Don Draper's guide to being a good boss

September 08, 2010

First things first, can we please reflect for a moment on how absolutely phenomenal Sunday's episode of "Mad Men" was? Yes, we all know that I'm obsessed with the show, but objectively speaking, this might have been the best episode of the series to date.

Millennials seek meaning in business

Paul George August 25, 2010

Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.

Kotex empowers young women with 'Declaration'

Kimberly Maul April 14, 2010

NEW YORK: A month after the advertising campaign hit, Kimberly-Clark timed a PR push to coincide with the availability of its new U By Kotex product in stores.

Millennials more tech savvy, less money-focused than older generations

Erica Morris February 24, 2010

WASHINGTON: Seventy-five percent of millennials have posted a profile onto social networking sites like Facebook or LinkedIn, compared to only 50% of the slightly older Generation X, according to a study by the Pew Research Center.