Microsoft

GM names ex-Microsoft financial officer CFO

Erica Morris December 21, 2009

Continuing a trend of major management shifts, General Motors has named Christopher Liddell the automaker's new CFO.

Microsoft's reckless photoshopping

Aarti Shah August 28, 2009

Microsoft offered "sincere apologies" via Twitter for editing the racial makeup of a photograph. For those who haven't heard yet, the ad when...

New business trade group to provide 'public advocacy'

Jaimy Lee May 21, 2009

A new coalition called Business Forward is expected to announce itself today, reports The New York Times.

The group's wide-ranging roster includes AT&T,...

Microsoft calls social media review 'an exercise'

Aarti Shah February 27, 2009

PRWeek UK has reported that Microsoft is rethinking its global media strategy, as a way to improve its consumer communications. According to the...

Charter Communications to file for Chapter 11 by April 1

Frank Washkuch February 13, 2009

Charter Communications announced February 12 that it plans to file for Chapter 11 bankruptcy protection by April 1 to reduce...

New Microsoft blog

Aarti Shah January 13, 2009

Microsoft has launched “Microsoft on the Issues” a blog about public policy and legal issues. Brad Smith, general counsel for the company, describes the...

Green claims need support, study shows

Aarti Shah December 05, 2008

A study released last week found that people want more evidence about consumer electronics' green claims. At...

Financial news spikes 472% according to latest Cision index

Tonya Garcia October 31, 2008

Unsurprisingly, the tumult in the financial markets caused a dramatic spike - 472% year-over-year - in financial industry news, according to Cision's Q3 Corporate Media...

Microsoft new ad strategy to cut Seinfeld

Aarti Shah September 22, 2008

Valleywag broke news that Microsoft is entering "phase two" of its ad campaign withhout Jerry Seinfeld. Even though Microsoft reportedly still has an unaired...

E3 kicks off

Kimberly Maul July 15, 2008

E3 Media & Business Summit, the annual video game conference, kicked off today in Los Angeles and the industry is trying to promote itself,...

Microsoft campaign not just about being cool

Aarti Shah May 29, 2008

In his column last week, Keith O'Brien questioned the strategy behind Microsoft's $300 million campaign with Crispin Porter & Bogusky to make the company...