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Mexico

Avocados from Mexico hires Ketchum, Arnold as AORs

Lindsay Stein May 23, 2013

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.

Ogilvy positions Mexico as luxury travel destination

Lindsay Stein March 15, 2013

NEW YORK: The Mexican Tourism Board has given AOR Ogilvy Public Relations a new assignment: create a communications strategy touting Mexico as a luxury travel destination.

Valladares joins Burson as Mexico chief executive

Lindsay Stein December 11, 2012

MEXICO CITY: Burson-Marseteller has appointed Adriana Valladares CEO and market leader of its Mexico operation, which was established in 1991.

PR's new frontiers

October 01, 2012

PRWeek highlights the global reach of comms and public relations by going one on one with agency leaders in the hottest emerging markets.

Hotels.com expands Cohn & Wolfe work to Mexico

Lindsay Stein July 31, 2012

MEXICO CITY: Travel site Hotels.com, an Expedia brand, selected Cohn & Wolfe Mexico as its PR agency partner.

Wal-Mart loses top 'Fortune' 500 spot to ExxonMobil

Lindsay Stein May 07, 2012

After two years as No. 1 on the 'Fortune' 500 list, Wal-Mart has been pushed to the second spot, switching places with ExxonMobil.

Bribery, cover-up allegations present comms challenges for Wal-Mart

Chris Daniels April 27, 2012

Crisis communications experts are giving Wal-Mart mixed grades for its response to accusations that company employees bribed Mexican officials to quickly build stores in the country.

Wal-Mart responds to bribery allegations with social media

Lindsay Stein April 23, 2012

Wal-Mart, which is under fire for allegedly paying bribes to obtain building permits in Mexico in 2005, quickly responded by posting a video statement on YouTube and its corporate website.

Ogilvy expands Mexican tourism work

Virgil Dickson March 06, 2012

NEW YORK: The Mexican state of Sinaloa has selected Ogilvy PR Worldwide as its AOR. The state awarded Ogilvy the contract after the agency established a relationship with the Mexico Tourism Board.