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Merrill Lynch
Financial crisis shows public perception is key
Tonya Garcia
September 15, 2008
The perception that the public and investors have of a particular company can be a contributing factor to a downward spiral. More than ever, business strategies have...
IR comms pros should have message ready, says Koeneman
Tonya Garcia
September 15, 2008
While many were taken by surprise by this weekend's double
blow
to the US financial markets delivered by Lehman and Merrill (triple blow if...
Financial comms react to market news
Tonya Garcia
September 15, 2008
The markets are in a state of upheaval with news of Lehman Brothers filing Chapter 11, Bank of America's Merrill Lynch buyout, and the effects...
Did PR let John Thain's credibility drop?
Tonya Garcia
July 30, 2008
FierceFinance
thinks the PR and IR folks at Merrill Lynch let its CEO, John Thain, make statements to the media he ultimately couldn't back...
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