Merrill Lynch

Financial crisis shows public perception is key

September 15, 2008

The perception that the public and investors have of a particular company can be a contributing factor to a downward spiral. More than ever, business strategies have...
 

IR comms pros should have message ready, says Koeneman

September 15, 2008

While many were taken by surprise by this weekend's double blow to the US financial markets delivered by Lehman and Merrill (triple blow if...
 

Financial comms react to market news

September 15, 2008

The markets are in a state of upheaval with news of Lehman Brothers filing Chapter 11, Bank of America's Merrill Lynch buyout, and the effects...
 

Did PR let John Thain's credibility drop?

July 30, 2008

FierceFinance thinks the PR and IR folks at Merrill Lynch let its CEO, John Thain, make statements to the media he ultimately couldn't back...