Merck hires McCann unit as respiratory AOR

NEW YORK: Merck has hired Interpublic Group's McCann HumanCare as AOR for its respiratory franchise for consumer advertising and communications.

The company awarded HumanCare the account as the consumer offering of an integrated team within IPG. The brands within this group include Nasonex, Singulair, and Dulera.

McCann HumanCare will handle all patient-consumer communications efforts including DTC advertising, patient education, digital, and CRM.