Media

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

DC influencer: Q&A with Tim Phillips, president of Americans for Prosperity

Douglas Quenqua July 01, 2009

Tim Phillips, president of Americans for Prosperity, speaks to Douglas Quenqua about influence, media, and politics.
 

'People' places Children's Hospitals of Minnesota at neonatal forefront

Frank Washkuch July 01, 2009

Who is your client? What are its media goals?
 

Journalist Q&A: Ben Popken, The Consumerist

Frank Washkuch July 01, 2009

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.
 

CBS News takes interactivity to a new level by linking with Ustream

Beth Kreitsch July 01, 2009

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.
 

CBS gets its own 'LENO'

Kimberly Maul June 26, 2009

NEW YORK: While NBC prepares to introduce Jay Leno during the 10 pm hour on September 14, CBS is launching a marketing campaign called Project LENO (Late prime Enhanced News Opportunity).
 

GAFI of Egypt hires Fleishman-Hillard for media relations

Jaimy Lee June 23, 2009

WASHINGTON: The General Authority for Investment and Free Zones (GAFI) in the Arab Republic of Egypt hired Fleishman-Hillard (FH) for communications, PR, and media relations, according to the US Department of Justice Web site.
 

Yellowbook promotes brand as search tool for small businesses

Frank Washkuch June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.
 

'Alpha' and 'Absolute Return' to merge into 'AR' for September launch

Frank Washkuch June 22, 2009

NEW YORK: Publishing company Euromoney Institutional Investor will combine business titles 'Alpha' and 'Absolute Return' into 'AR' magazine, effective with its September issue.
 

PN partners with Crimson Hexagon

Tonya Garcia June 19, 2009

NEW YORK: Porter Novelli has partnered with Crimson Hexagon, a Cambridge, MA-based social media monitoring platform.
 

Interview: Amy O'Connor

Jaimy Lee June 19, 2009

Amy O'Connor has 20 years of experience editing health magazines.
 

Twitter cool factor must be preserved

Julia Hood June 19, 2009

One recent morning I accidentally left my PDA at home, so during my daily train ride, I was forced to focus exclusive attention on the two newspapers that I have delivered each morning at my house, The New York Times and The Wall Street Journal.
 

The revolution will be Tweeted

June 19, 2009

As the events in Iran demonstrated this week, social media is playing a defining role in global public affairs.
 

Pryor leaves MGM to return to Priority PR

Kimberly Maul June 19, 2009

LOS ANGELES: Jeff Pryor, EVP of corporate communications at Metro-Goldwyn-Mayer Studios (MGM), left his position at the studio to lead Priority PR, effective in April.
 

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

CBS News promotes Tedesco to executive director, comms

Frank Washkuch June 18, 2009

NEW YORK: CBS News promoted Kevin Tedesco to executive director of communications, effective immediately.
 

Agency profitability drops 20%, SGP benchmarking survey finds

Tonya Garcia June 18, 2009

NEW YORK: PR firms are making much less profit on their total revenues, compared to previous years, and it's likely to decline further, according to StevensGouldPincus' annual benchmarking survey.
 

The Twitter revolt against mainstream media

David Almacy and Dave Levy June 17, 2009

From Moldova to Motrin Moms, Twitter has become the arena of coordinated, widespread revolution several times over the last year.
 

TCM launches social networking site for film buffs

Frank Washkuch June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.
 

Expert Q&A: Jeff Catlin, CEO, Lexalytics

Tonya Garcia June 17, 2009

Jeff Catlin, CEO of Lexalytics, answers questions about present and future of social media measurement and monitoring.
 

Shields promotion leaves top comms slot vacant at NBC Universal

Frank Washkuch June 16, 2009

NEW YORK: NBC Universal has promoted Cory Shields to EVP for global policy strategies and alliances.
 

Weber Shandwick launches Social Studio

Kimberly Maul June 16, 2009

LOS ANGELES: Weber Shandwick launched a new digital production and communications service called Social Studio on June 16.
 

MyMediaInfo launches Summer '09 version

Tonya Garcia June 16, 2009

WALTHAM, MA: MyMediaInfo, a North American database of journalists and editorial calendars, has launched its Summer 2009 version.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Forum Strategies launches two products

Tonya Garcia June 15, 2009

NEW YORK: Forum Strategies & Communications, a corporate communications, multimedia, and public affairs firm, has launched two new products: Issues Room and Issues Monitor.
 

Observer Media Group gains control of 'Very Short List'

Frank Washkuch June 15, 2009

NEW YORK: Observer Media Group, publisher of The New York Observer, has acquired majority control of the Very Short List daily e-mail newsletter from IAC.
 

AP to distribute nonprofits' investigative content

Frank Washkuch June 15, 2009

NEW YORK: The Associated Press (AP) will distribute the content of four nonprofit investigative journalism organizations in a pilot program, beginning July 1.
 

Interview: Taegan Goddard, Political Wire

Frank Washkuch June 12, 2009

Taegan Goddard launched Political Wire more than 10 years ago after working as a political aide.
 

Personal branding takes off for journalists

Nicole Zerillo June 12, 2009

Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.
 

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