Media

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

Apple's ongoing iPad success is good news for "print media"

February 01, 2012

Quarter after quarter, Apple reports financial results that most executives can only marvel at.
 

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.
 

New surgical product gets a healthy boost from 'Forbes'

February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.
 

Lifestyle glossy print titles still possess comms appeal

February 01, 2012

Eighteen bridal magazines shut down in 2011, making it the hardest-hit glossy print category for the year.
 

Journalist Q&A: Matthew Breen, The Advocate

February 01, 2012

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.
 

Everett to depart News Corp. next month

January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.
 

The importance of a healthy agency partnership

Eileen Sheil, Cleveland Clinic January 20, 2012

If you're lucky enough to be in a position to hire extra outside help for your efforts to enhance your reputation and accomplish important business objectives, be sure you're well prepared and know what you need.
 

Ogilvy appoints Stark MD of content, media strategy

January 18, 2012

NEW YORK: Ogilvy PR Worldwide has hired Betsy Stark as MD of content and media strategy, a newly created position at the agency.
 

Newsweek draws ire from conservative bloggers

January 16, 2012

Conservative bloggers are lashing out at a Newsweek coverline: "Why are Obama's critics so dumb?"
 

Scripps Network Interactive names Rogers & Cowan AOR

January 12, 2012

NEW YORK: Lifestyle media company Scripps Networks Interactive has hired Rogers & Cowan as AOR for its home brands, including HGTV and the DIY Network.
 

Ford, NPR unveil voice-controlled news app

January 10, 2012

LAS VEGAS: Drivers of numerous 2012 Ford vehicles will be able to listen to National Public Radio on their own schedules through the integration of NPR's News app with Ford's Sync AppLink system.
 

How can newswires remain relevant in a rapidly evolving marketplace?

January 01, 2012

Gone are the days when content distribution meant providing information solely through a written press release.
 

Journal story helps a hotel's reputation grow in Brooklyn

January 01, 2012

Hotel Williamsburg turned to Nancy J. Friedman Public Relations to target local and national media to position the hotel as the "town square" of Brooklyn's most energetic and vibrant neighborhood.
 

Media properties go digital to revive afternoon dailies

January 01, 2012

The Pittsburgh Post-Gazette recently relaunched the afternoon daily newspaper, The Pittsburgh Press, as an online edition.
 

Journalist Q&A: Christine Osekoski, Fast Company

January 01, 2012

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers engaged through print and digital innovations.
 

New stories will be told amid evolution of content sharing

You Mon Tsang, Vocus January 01, 2012

Modern best practice has storytellers - PR pros and marketers - focused on expanding beyond traditional press coverage with search optimization and sharing through social media.
 

McGraw-Hill IR chief set to retire in 2012

December 30, 2011

NEW YORK: Donald Rubin, SVP of IR at the McGraw-Hill Companies for the last 52 years, will retire in the beginning of 2012.
 

Times Co. could turn to tech sector for new leadership

December 22, 2011

The New York Times Co. will become a more innovative, online-solution driven institution after the resignation of chief executive Janet Robinson, media observers and PR industry experts say.
 

Feds investigate 5W CEO's role in missing donations

December 21, 2011

Followers of Rabbi Yoshiyahu Yosef Pinto, whose image as an adviser to high-profile businessmen and athletes was tarnished after millions of dollars in donations to his congregation went missing, are alleging that 5W PR CEO Ronn Torossian and others were involved in a scheme to frame the rabbi.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

Video: Gavin Swartzman, MDC Partners

December 16, 2011

Gavin Swartzman, managing director at MDC Partners, tells PRWeek's Frank Washkuch how evolutions in media and technology have changed agency structures.
 

MWW promotes Linton to SVP, media strategies

December 02, 2011

NEW YORK: MWW Group has promoted Leslie Linton, who joined the agency in 2005, to SVP of media strategies.
 

Star Group hires Albertini as managing partner

December 01, 2011

PHILADELPHIA: The Star Group has selected Steve Albertini as the agency's managing partner of strategic initiatives.
 

Cronin joins 'USA Today' as marketing VP

December 01, 2011

MCLEAN, VA: USA Today has hired Bill Cronin as VP of marketing.
 

Andy Rooney's impact will last a lot longer than "60 Minutes"

December 01, 2011

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.
 

Donna Karan adds substance and style by touting Urban Zen on Piers Morgan Tonight

December 01, 2011

Donna Karan's Urban Zen is the philanthropic effort of the well-known fashion designer and includes a space in New York where it does educational initiatives.
 

News not as troubling at US Hispanic media outlets

December 01, 2011

A recent study from the Pew Center for Excellence in Journalism found US Hispanic press - both Spanish- and English-language - is faring much better than the general- interest media, both in terms of audience and revenues.
 

Journalist Q&A: Nicole Lapin, Nothing But Gold

December 01, 2011

Nicole Lapin, CEO of Nothing But Gold Productions, contributor on Dr. Drew's Lifechangers TV show, and former CNN and CNBC anchor, talks to Lindsay Stein about her venture to educate young women about finance.
 

'Early Show' changes present public affairs opportunities

November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.
 
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