Media

Journalist Q&A: Mira Lowe, EIC, 'Jet'

Aarti Shah March 19, 2010

Mira Lowe was named editor-in-chief of 'Jet' magazine in April 2009. In February, the magazine underwent a significant redesign, including altering its logo, new fonts, more color, and more photography.
 

Companies shape long-term communications around FCC broadband plan

Jaimy Lee March 19, 2010

The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
 

Apple scrambles as iPad debut nears

Kimberly Maul March 18, 2010

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.
 

Discovery focuses on imagery in 'Life' campaign

Kimberly Maul March 16, 2010

SILVER SPRING, MD: Discovery Channel is backing the launch of its new series Life with a PR-heavy campaign, including social media and extensive media relations.
 

93% of consumers reluctant to pay for online news content

Erica Morris March 15, 2010

A new study from the Pew Research Center shows consumers are reluctant to pay for their online news content, a serious issue for the media industry.
 

Burson-Marsteller adds new hires to US media practice

Erica Morris March 15, 2010

NEW YORK: Burson-Marsteller named three new directors to its US media practice: David Noonan, Angelena Abate, and Barbara Shear.
 

Ben Edwards returns to IBM to lead digital

Kimberly Maul March 08, 2010

NEW YORK: IBM hired Ben Edwards as VP of digital strategy and development, effective March 15.
 

Pew: Americans' news appetite diverse

Kimberly Maul March 01, 2010

WASHINGTON: Americans are getting their news from a mix of sources, with the Internet playing a bigger role, according to a survey from the Pew Research Center.
 

'Despierta America' segment translates into a boost for McDonald's HACER program

David Ward March 01, 2010

Who is your client and what are its media objectives?
 

Newspapers maintain the lead in breaking stories

David Ward March 01, 2010

A recent study from the Pew Research Center's Project for Excellence in Journalism found that despite the rise of online news sites, the vast majority of actual new reporting on stories still comes from traditional media, primarily newspapers.
 

Journalist Q&A: Ed Nardoza, EIC, 'WWD'; associate editorial director, Fairchild Fashion Group

Alexandra Bruell March 01, 2010

Ed Nardoza began writing earnings reports at Fairchild 30 years ago and has since been a reporter and editor at 'Footwear News' and 'DNR.' 'WWD's' editor-in-chief spoke to Alexandra Bruell about his new gig at the soon-to-launch menswear trade and what makes a solid PR contact
 

Subtle, persistent campaigns yield results for those willing to invest

Julia Hood February 26, 2010

I once worked with a gifted design director on a custom magazine that featured on its cover, and at the client request, a very large logo.
 

Journalist Q&A: Rita Rubin, medical reporter, 'USA Today'

Jaimy Lee February 19, 2010

Rita Rubin joined the staff of 'USA Today' in 1998 from 'US News & World Report.' She acts as a general assignment medical reporter for the newspaper with most of her coverage focusing on issues relating to drug safety and women's and reproductive health.
 

Time Warner taps Ginsberg to replace Adler

Jaimy Lee February 18, 2010

NEW YORK: Time Warner named Gary Ginsberg an EVP, with responsibility for marketing, public affairs, and communications, effective April 1.
 

Five steps to securing your reputation in the blogosphere

Jeffrey Levine February 17, 2010

Corporate communications executives know they must be able to manage their company's reputation in the blogosphere, but few have developed a systematic, sophisticated strategy to do so.
 

Expert Q&A: Eric Hill, president and cofounder, MyMediaInfo

Erica Morris February 10, 2010

Eric Hill, president and cofounder of MyMediaInfo, a service of RedEgg Solutions, talks to Erica Morris about perfecting a media relations strategy.
 

Print is not dead

Ed James February 09, 2010

There's a horrible rumor going around that print and other traditional media outlets are no longer valid, that it's passé or worse, simply irrelevant.
 

Media questions lack of White House press conferences

Jaimy Lee February 09, 2010

Several news reports have been looking at President Barack Obama's relationship with the media, including the lack of press conferences in the last six months.
 

Cablevision promotes Schueler to EVP

Erica Morris February 04, 2010

BETHPAGE, NY: Cablevision Systems Corp. promoted Charles Schueler to EVP, communications and community relations.
 

Medical journal retracts 12-year-old autism study

Jaimy Lee February 03, 2010

The Lancet, a prestigious medical journal in the UK, said this week it was retracting the article that first linked autism to the vaccine for measles, mumps, and rubella. The article was published 12 years ago.
 

Media earnings point to recovery

Erica Morris February 03, 2010

Media earnings are out, and some analysts are saying the results point to a media recovery.
 

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.
 

White House comms director talks about content creation

Jaimy Lee February 01, 2010

Politico profiled Dan Pfeiffer, the 34-year-old communications director for the White House, providing a look at Pfeiffer's views on media, blogging, and the 24/7 news cycle.
 

VPI's effort to tout pet insurance becomes a rewarding experience

Jaimy Lee February 01, 2010

The communications team at VPI began to collect claims involving pet mishaps in 2008.
 

Business journalism's stock will rise again

John Byrne February 01, 2010

Last year will easily go down as one of the most turbulent ever in journalism.
 

AICR's 'fat equals cancer' message makes prominent impression on 'USA Today'

February 01, 2010

Who is your client and what are its media goals?
 

Journalist Q&A: Arianna Huffington, The Huffington Post

Kimberly Maul February 01, 2010

In 2005, Arianna Huffington started The Huffington Post, a national blog on politics, media, and culture. It has since spawned local editions in Denver, New York, and Chicago.
 

YouTube's latest offering has a direct impact on the rise of citizen journalism

February 01, 2010

NPR.com, The Huffington Post, Politico, and the San Francisco Chronicle are among top outlets to recently sign on for YouTube Direct, a new open source tool that makes it easier for viewers to submit their own news videos to editorial sites.
 

Taking wisdom from the streets

Larry Meltzer January 28, 2010

I can't help wondering if a possible solution to stop the decline of newspapers has been right under our feet all this time.
 

BGR PR taps Birnbaum as president

Jaimy Lee January 22, 2010

WASHINGTON: BGR Public Relations hired Jeffrey Birnbaum, former managing editor of digital for 'The Washington Times,' as president, starting January 18.
 

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