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Media tries too hard to keep up with Twitter, say PR pros

Sarah Shearman April 24, 2013

Following a number of major errors by prominent news outlets covering the bombing at the Boston Marathon and the following investigation, traditional media should focus on accuracy rather than "competing" with social media, say industry experts.

Houghton Mifflin Harcourt tells transformation story

Brittaney Kiefer April 12, 2013

BOSTON: Book publisher Houghton Mifflin Harcourt is telling the story of its evolution to a media company nearly a year after it emerged from bankruptcy protection.

Chinese multinationals face hurdles in Western media

Brittaney Kiefer March 14, 2013

NEW YORK: While Chinese technology companies still struggle to overcome negative perceptions in Western media, they often receive positive coverage for their strategy and management, according to a study by Weber Shandwick and Prime Research.

ESPN adapts to tech first, then finalizes business model

Frank Washkuch November 14, 2012

NEW YORK: ESPN's first goal in adopting new media and platforms for its content is to reach sports fans, then it worries later about making money from those ventures, network President John Skipper said Wednesday.

NBCUniversal ups Smith to wide-ranging comms role

Brittaney Kiefer November 05, 2012

NEW YORK: NBCUniversal has promoted Hilary Smith to SVP of communications for the company, as well as its entertainment, digital network, and integrated media groups.

Journalist Q&A: Jimmy Orr, Los Angeles Times

Brittaney Kiefer April 01, 2013

Jimmy Orr, managing editor of digital at the Los Angeles Times, talks to Brittaney Kiefer about paywalls, how the brand integrates social media with news stories, and its redesign plans.

Hackathon: Zoosk's heartfelt effort proves popular

Sarah Shearman April 01, 2013

Dating website Zoosk wanted to build awareness of its Heart Friend puppet, which was a YouTube hit.

Lowdown: Chinese tech companies lag in media coverage

Brittaney Kiefer April 01, 2013

Despite China's growing economic clout, the country's technology companies still have a way to go to catch up with US tech competitors in terms of coverage.

Is the press release dead or does it still hold relevance in today's world?

April 01, 2013

Press releases are still relevant. They provide much more information than a tweet with more convenience than a phone call, but only when used correctly. The last thing any reporter wants is an off-target or sloppy press release.

The revolution will not be televised: it's gone mobile

Steve Barrett May 10, 2013

The findings of PRWeek's Agency Business Report and the slew of rationalizations of communications under the marketing function at companies including SAP, Visa, P&G, Virgin America, and Allstate are two reflections of a world fundamentally changing over the past 12 months.

Ten things marketers can learn from Roger Ebert

Stephen Brown, Cohn & Wolfe April 08, 2013

Why the late film critic inspires us to combine both passion and critical thinking in all of our roles.

Huffington to PR pros: get a good night's sleep

Bernadette Casey February 14, 2013

It was a standing-room-only crowd for a Thursday morning breakfast Q&A with Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group.