Media News

PR Newswire launches ProfNet en Español

Kimberly Maul January 21, 2010

NEW YORK: PR Newswire and its Hispanic PR Wire division launched ProfNet en Español as a way to connect more PR professionals and their clients with Spanish-language media outlets.
 

Study: Reporters turn to social media for research

Erica Morris January 20, 2010

NEW YORK: An "overwhelming" majority of journalists rely on social media sources for story research, according to a recent Cision survey.
 

Olympusat Hispanic networks hire Bob Gold & Associates

Kimberly Maul January 19, 2010

LOS ANGELES: Olympusat, which develops and distributes independent Spanish-language, faith and family, and emerging TV networks, hired Bob Gold & Associates, effective January 1.
 

Fox goes 'Simpsons yellow' as its 20th anniversary approaches

Kimberly Maul January 08, 2010

LOS ANGELES: Leading up to the 20th Anniversary celebration of The Simpsons on January 10 at 8pm, Fox turned the network "Simpsons yellow," driving tune-in for the show.
 

WE TV taps nonprofits to promote CSR initiative

Alexandra Bruell December 28, 2009

NEW YORK: WE TV recently launched "Pledge 24 in 2010," which it dubbed a public affairs campaign to encourage women to volunteer for 24 hours in the New Year.
 

Media Features

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.
 

YouTube's latest offering has a direct impact on the rise of citizen journalism

February 01, 2010

NPR.com, The Huffington Post, Politico, and the San Francisco Chronicle are among top outlets to recently sign on for YouTube Direct, a new open source tool that makes it easier for viewers to submit their own news videos to editorial sites.
 

Journalist Q&A: Arianna Huffington, The Huffington Post

Kimberly Maul February 01, 2010

In 2005, Arianna Huffington started The Huffington Post, a national blog on politics, media, and culture. It has since spawned local editions in Denver, New York, and Chicago.
 

AICR's 'fat equals cancer' message makes prominent impression on 'USA Today'

February 01, 2010

Who is your client and what are its media goals?
 

VPI's effort to tout pet insurance becomes a rewarding experience

Jaimy Lee February 01, 2010

The communications team at VPI began to collect claims involving pet mishaps in 2008.
 

Media Blog Posts

Media questions lack of White House press conferences

Jaimy Lee February 09, 2010

Several news reports have been looking at President Barack Obama's relationship with the media, including the lack of press conferences in the last six months.
 

Medical journal retracts 12-year-old autism study

Jaimy Lee February 03, 2010

The Lancet, a prestigious medical journal in the UK, said this week it was retracting the article that first linked autism to the vaccine for measles, mumps, and rubella. The article was published 12 years ago.
 

Media earnings point to recovery

Erica Morris February 03, 2010

Media earnings are out, and some analysts are saying the results point to a media recovery.
 

White House comms director talks about content creation

Jaimy Lee February 01, 2010

Politico profiled Dan Pfeiffer, the 34-year-old communications director for the White House, providing a look at Pfeiffer's views on media, blogging, and the 24/7 news cycle.
 

Taking wisdom from the streets

Larry Meltzer January 28, 2010

I can't help wondering if a possible solution to stop the decline of newspapers has been right under our feet all this time.
 
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