Media News

Everett to depart News Corp. next month

January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.
 

Ogilvy appoints Stark MD of content, media strategy

January 18, 2012

NEW YORK: Ogilvy PR Worldwide has hired Betsy Stark as MD of content and media strategy, a newly created position at the agency.
 

Scripps Network Interactive names Rogers & Cowan AOR

January 12, 2012

NEW YORK: Lifestyle media company Scripps Networks Interactive has hired Rogers & Cowan as AOR for its home brands, including HGTV and the DIY Network.
 

Ford, NPR unveil voice-controlled news app

January 10, 2012

LAS VEGAS: Drivers of numerous 2012 Ford vehicles will be able to listen to National Public Radio on their own schedules through the integration of NPR's News app with Ford's Sync AppLink system.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

Media Features

Journalist Q&A: Matthew Breen, The Advocate

February 01, 2012

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.
 

Lifestyle glossy print titles still possess comms appeal

February 01, 2012

Eighteen bridal magazines shut down in 2011, making it the hardest-hit glossy print category for the year.
 

New surgical product gets a healthy boost from 'Forbes'

February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.
 

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.
 

Media Blog Posts

Newsweek draws ire from conservative bloggers

January 16, 2012

Conservative bloggers are lashing out at a Newsweek coverline: "Why are Obama's critics so dumb?"
 

Feds investigate 5W CEO's role in missing donations

December 21, 2011

Followers of Rabbi Yoshiyahu Yosef Pinto, whose image as an adviser to high-profile businessmen and athletes was tarnished after millions of dollars in donations to his congregation went missing, are alleging that 5W PR CEO Ronn Torossian and others were involved in a scheme to frame the rabbi.
 

Hearst's 'Country Living' props up blogger community

November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.
 

WaPo names Evans 'chief experience officer'

October 31, 2011

Give credit to The Washington Post. Late last week, the company named Laura Evans its first CXO - chief experience officer - with a mandate to approve all new products as well as major changes to existing products.
 

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.
 
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