NEW YORK: PR Newswire and its Hispanic PR Wire division launched ProfNet en Español as a way to connect more PR professionals and their clients with Spanish-language media outlets.

NEW YORK: An "overwhelming" majority of journalists rely on social media sources for story research, according to a recent Cision survey.

LOS ANGELES: Olympusat, which develops and distributes independent Spanish-language, faith and family, and emerging TV networks, hired Bob Gold & Associates, effective January 1.

LOS ANGELES: Leading up to the 20th Anniversary celebration of The Simpsons on January 10 at 8pm, Fox turned the network "Simpsons yellow," driving tune-in for the show.

NEW YORK: WE TV recently launched "Pledge 24 in 2010," which it dubbed a public affairs campaign to encourage women to volunteer for 24 hours in the New Year.

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

NPR.com, The Huffington Post, Politico, and the San Francisco Chronicle are among top outlets to recently sign on for YouTube Direct, a new open source tool that makes it easier for viewers to submit their own news videos to editorial sites.

In 2005, Arianna Huffington started The Huffington Post, a national blog on politics, media, and culture. It has since spawned local editions in Denver, New York, and Chicago.

Who is your client and what are its media goals?

The communications team at VPI began to collect claims involving pet mishaps in 2008.