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Colorectal cancer support taps 1 million strong

June 07, 2013

Devin James connected with nonprofit advocacy group Fight Colorectal Cancer on Twitter after his father was diagnosed with the disease.
 

Locate, monitor, and pitch influencers with Muck Rack

May 28, 2013

Muck Rack Pro provides tools to locate, monitor, and pitch journalists and bloggers.
 

Turnover, newsroom cuts erode media relations craft

May 23, 2013

Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.
 

Journalist Q&A: Jimmy Orr, Los Angeles Times

April 01, 2013

Jimmy Orr, managing editor of digital at the Los Angeles Times, talks to Brittaney Kiefer about paywalls, how the brand integrates social media with news stories, and its redesign plans.
 

Hackathon: Zoosk's heartfelt effort proves popular

April 01, 2013

Dating website Zoosk wanted to build awareness of its Heart Friend puppet, which was a YouTube hit.
 

Lowdown: Chinese tech companies lag in media coverage

April 01, 2013

Despite China's growing economic clout, the country's technology companies still have a way to go to catch up with US tech competitors in terms of coverage.
 

Is the press release dead or does it still hold relevance in today's world?

April 01, 2013

Press releases are still relevant. They provide much more information than a tweet with more convenience than a phone call, but only when used correctly. The last thing any reporter wants is an off-target or sloppy press release.
 

With Twitter feeds and a 24/7 news cycle, are embargoes still effective?

February 01, 2013

Embargoes still work, although they may be closer to extinction due to increasingly tight deadlines and the 24/7 news cycle. More importantly, they are only effective when dealing with trusted media outlets.
 

Companies Tout the success of short-form social videos

February 01, 2013

The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news.
 

Diane Sawyer segment helps lead conversation for project

February 01, 2013

The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected.
 

How should news distribution evolve to effectively address the role of earned media?

January 01, 2013

Earned media via a trusted source is still high on a client's wishlist. Crafting a compelling piece is more likely to get story coverage than a bland press release.
 

Readers, marketers take fresh look at elegant sites

January 01, 2013

A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large audiences by focusing on well-executed page design and art integration that recall the glory days of glossy print magazines.
 

Critical Hit: Outreach to baby blogger best fit for mom apparel

January 01, 2013

As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach.
 

Growing battle for coverage intensifies at electronics show

January 01, 2013

Judging by who will be attending the 2013 International Consumer Electronics Show, many different types of companies are positioning themselves as technology innovators.
 

Rising stocks give hope for the future of newspapers

December 01, 2012

Despite plenty of stomach-churning gyrations, share prices for publicly traded newspaper stocks have been on an upward trend for the past year, reflecting optimism that even with declining ad rates, papers may finally be figuring out profitable business models that ensure their survival.
 

Critical Hit: Ace pitch shows personal benefits of fitness training

December 01, 2012

The American Council on Exercise is a nonprofit organization that works to provide consumers with unbiased fitness information while also serving as an advocate for the proper training of fitness professionals in the industry.
 

CyberAlert offers all-in-one media monitoring solution

November 12, 2012

CyberAlert's all-in-one media monitoring tool monitors more than 55,000 local, national, and international online news sources and social media channels.
 

Should PR pros demand the right to check quotes before publication?

November 01, 2012

It's understandable that PR pros worry about the images of their clients. However, journalists and bloggers are under no obligation to let them see quotes before a story is published. On the record means on the record.
 

Bright future for Clorox due to vast media outreach plan

October 01, 2012

For the fourth consecutive year, Clorox is supporting education by providing grants to school programs through the Power a Bright Future campaign.
 

Journalist Q&A: Lisa Lillien, Hungry Girl

October 01, 2012

Lisa Lillien, founder of Hungry Girl, talks to Brittaney Kiefer about how she only partners with brands she uses and loves and the evolution of the company from its early newsletter-only days.
 

Traditional media still vital despite declining numbers

October 01, 2012

A joint University of Southern California Annenberg/Los Angeles Times poll on politics and the press found traditional sources such as local TV and newspapers are deemed more trustworthy by voters than blogs and social media outlets.
 

Critical Hit: Insomnia story on ABC show wake-up call for new drug

October 01, 2012

Purdue Pharma wanted to drive awareness for the launch of its new insomnia drug, Intermezzo, which is the first prescription sleep aid for use when a middle-of-the-night awakening is followed by difficulty returning to sleep.
 

PublicRelay provides accurate media monitoring

September 24, 2012

PublicRelay offers media monitoring, analytics, and engagement tools.
 

Quote approval a hot topic, but a gray area, for PR pros, journalists

September 21, 2012

Quote approval is not an everyday practice among PR professionals, but many contend it is sometimes necessary to ensure accuracy by the media.
 

Greenpeace team leverages effective visual medium

August 01, 2012

Greenpeace USA's communications are organized into two teams: visual and cause.
 

Tales of Facebook's demise might be a little premature

August 01, 2012

A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use.
 

Critical Hit: Mike and Ike's promotional split was snack-sized fun for media outlets nationwide

August 01, 2012

Mike and Ike's promotional split was snack-sized fun for media outlets nationwide.
 

Media Monkeybiz helps generate reports

July 23, 2012

Media Monkeybiz provides TV and radio broadcast monitoring (both in English and Spanish), intelligence, and analysis.
 

Public Affairs Roundtable: Capitol assessment

July 01, 2012

From this year's election to the evolving media landscape, all eyes are on the public affairs sector. Industry leaders shared their views with Frank Washkuch at this Fleishman-Hillard-hosted roundtable in Washington.
 

Are bloggers vital to the media mix and how do PR pros build good relationships?

June 26, 2012

How PR practitioners can build solid relationships with bloggers.
 

Outbrain outsmarts most of its rivals to attract larger numbers for clients

June 04, 2012

Outbrain is a recommendation platform that links earned and/or created content to premium publisher sites. A reporting suite helps clients measure and track content.
 

MyMediaInfo takes contact creation to the next level

May 14, 2012

MyMediaInfo provides a media contacts database, a social media database, and an editorial calendar database.
 

Journalist Q&A: Alan Murray, The Wall Street Journal

April 18, 2012

Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.
 

AP seeks to bring a bit of order to online news world

April 01, 2012

The Associated Press filed suit against news aggregator Meltwater News for copyright infringement accusing it of being a "parasitic distribution service that competes directly with traditional news sources without paying license fees to cover the costs of creating those stories."
 

Utah destinations and 'The Bachelor' form a solid union

April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.
 

Small comms team produces a sizable impact for MSNBC

April 01, 2012

MSNBC was busy in 2011, launching five shows and a blog.
 

Gorkana acts as an extension of agency research

March 26, 2012

Gorkana Media Database provides detailed information on reporters.
 

Meltwater takes pain out of online media monitoring

March 12, 2012

Meltwater News aggregates online media, providing overviews of online media presence.
 

Marketers debate strategy as paywalls become 'new normal'

March 02, 2012

The number of US newspapers using some form of online paywall is on the rise after several of the country's large dailies said they will adopt a pay-for-content model.
 

Journalist Q&A: Ben Smith, BuzzFeed

March 01, 2012

Ben Smith, who has been editor-in-chief of BuzzFeed since January 1, talks to Emory Sullivan about staffing up and the site's new focus on original content and breaking news.
 

App download trend is a good story for news media

March 01, 2012

A new Nielsen study found 33% of smartphone and tablet owners downloaded a news app in a recent 30-day period.
 

Campari toasts the New Year with 'Sunday Morning' spot

March 01, 2012

Campari, an apéritif with a bitter profile, has been embraced by the foodie consumer. As a result, it has seen its sales rise by double digits.
 

'National Geographic Kids' gets a boost from record-breaking event

March 01, 2012

National Geographic Kids sought to create an event to raise its profile nationally.
 

Journalist Q&A: Matthew Breen, The Advocate

February 01, 2012

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.
 

Lifestyle glossy print titles still possess comms appeal

February 01, 2012

Eighteen bridal magazines shut down in 2011, making it the hardest-hit glossy print category for the year.
 

New surgical product gets a healthy boost from 'Forbes'

February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.
 

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.
 

Journalist Q&A: Christine Osekoski, Fast Company

January 01, 2012

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers engaged through print and digital innovations.
 

Media properties go digital to revive afternoon dailies

January 01, 2012

The Pittsburgh Post-Gazette recently relaunched the afternoon daily newspaper, The Pittsburgh Press, as an online edition.
 

Journal story helps a hotel's reputation grow in Brooklyn

January 01, 2012

Hotel Williamsburg turned to Nancy J. Friedman Public Relations to target local and national media to position the hotel as the "town square" of Brooklyn's most energetic and vibrant neighborhood.
 

How can newswires remain relevant in a rapidly evolving marketplace?

January 01, 2012

Gone are the days when content distribution meant providing information solely through a written press release.
 

Times Co. could turn to tech sector for new leadership

December 22, 2011

The New York Times Co. will become a more innovative, online-solution driven institution after the resignation of chief executive Janet Robinson, media observers and PR industry experts say.
 

Journalist Q&A: Nicole Lapin, Nothing But Gold

December 01, 2011

Nicole Lapin, CEO of Nothing But Gold Productions, contributor on Dr. Drew's Lifechangers TV show, and former CNN and CNBC anchor, talks to Lindsay Stein about her venture to educate young women about finance.
 

News not as troubling at US Hispanic media outlets

December 01, 2011

A recent study from the Pew Center for Excellence in Journalism found US Hispanic press - both Spanish- and English-language - is faring much better than the general- interest media, both in terms of audience and revenues.
 

Donna Karan adds substance and style by touting Urban Zen on Piers Morgan Tonight

December 01, 2011

Donna Karan's Urban Zen is the philanthropic effort of the well-known fashion designer and includes a space in New York where it does educational initiatives.
 

'Early Show' changes present public affairs opportunities

November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.
 

Media in profile [INFOGRAPHIC]

November 01, 2011

Information now moves in real time, not on 5pm deadlines, which has fundamentally altered how media operates and what it looks like.
 

Media Survey 2011: Multiple sources

November 01, 2011

A shifting media makeup has led to the death of the scoop, the simultaneous rise of punditry, and, in turn, a crop of new influencers, finds the 2011 PRWeek/Porter Novelli Media Content Survey.
 

Journalist Q&A: Kara Swisher, All Things D

November 01, 2011

Kara Swisher, co-executive editor of All Things D, talks to Beth Krietsch about her passion for technology, the unique aspects of working for an online outlet, and the need for speed.
 

Latest media union signals a rise in digital acceptance

November 01, 2011

The Journal Register Company and MediaNews Group newspaper chains agreed to come together under one executive management company, Digital First Media, that will pursue a "digital first, print second" strategy.
 

Manufacturing consultancy turns to Financial Times to build international profile

November 01, 2011

Advanced Technology Services wanted to raise its profile in the national and international tier-one business press read by decision-makers at manufacturing companies.
 

Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

November 01, 2011

Whatever way monitoring tools evolve during 2012, PR pros will place increasing emphasis on the quality of data produced by their monitoring software.
 

Journalist Q&A: Nicole Bode, DNAinfo

October 14, 2011

Nicole Bode talks to Emory Sullivan about the organization's deep connection into New York City's diverse neighborhoods and how social media is used to connect with subscribers.
 

News sites reward readers by getting in on the game

October 01, 2011

Google News, The Huffington Post, and TechCrunch have added badges and points to reward their audience for reading particular stories.
 

Department of Commerce arm sells USA Today on value of its global education effort

October 01, 2011

The Department of Commerce's International Trade Administration's primary media goal is to raise awareness for President Obama's National Export Initiative.
 

Should mainstream media outlets break news on their social media channels?

October 01, 2011

As the pace of journalism gets faster by the day, the ownership of a scoop becomes more and more difficult to achieve.
 

Google+ has instant impact on social media landscape

September 01, 2011

New social media network Google+ attracts 25 million-plus users by the first week in August, according to comScore.
 

Segment on 'The Martha Stewart Show' puts Schwinn on road to wider awareness

September 01, 2011

The media goal was to ensure Schwinn, which builds some of the best-known bicycles, was top of mind during the spring/summer bike buying-season.
 

Same sex marriage opens up PR opportunities

August 26, 2011

This year's LGBT Media Summit comes at an interesting juncture in the gay rights movement, with new opportunities for PR firms in the kind of media coverage they can generate for their clients.
 

Lowdown: Powerful combination

August 01, 2011

A recent study by Synaptic Digital and WPP's Kantar Video measured the influence of various forms of media.
 

Journalist Q&A: Richard Behar, investigative journalist (Extended)

Michelle Lodge August 01, 2011

Richard Behar has tackled some of this era's major stories, such as tracking the 9/11 money trail in Pakistan. He spoke about his work and the narrow intersection where PR and investigative journalism meet.
 

Media seeks answers for document dump challenge

August 01, 2011

The Knight Foundation awards the AP $475,000 to develop tools to help journalists sort through document dumps, where troves of information are made public all at once.
 

AMResorts soars above rival destinations to nab coveted exposure in Travel + Leisure

August 01, 2011

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.
 

Journalist Q&A: Maria Bartiromo, CNBC

Michelle Lodge July 01, 2011

CNBC's Maria Bartiromo talks about the keys to a good interview, being the first reporter and woman to broadcast daily from the New York Stock Exchange floor, and the big stories of her 20-year career.
 

Journalism study prompts church and state rethink

July 01, 2011

A new Columbia Graduate School of Journalism study seeks a re-examination of the media-advertiser union and metrics that look beyond page views and traffic.
 

'Al Rojo Vivo' segment helps plastic surgeon make strong Hispanic-market impression

July 01, 2011

Al Rojo Vivo is a news-magazine show much like Nightline that airs nationally and internationally.
 

Master Class: What are the secrets to building effective relationships with today's modern media?

July 01, 2011

Treat members of the media as partners, and work to maintain long-term relationships.
 

Journalist Q&A: Nick Denton, Gawker Media (Extended)

June 01, 2011

Nick Denton, founder of the Gawker Media blog platforms, talks about the evolution of gossip media in the US and PR's role in blog commenting.
 

The media elite invests to make news more personal

June 01, 2011

News.me, Ongo, and Trove have either launched or plan to roll out personalized news services that promise to deliver more than keyword-based news aggregation.
 

Multinationals recognize the need for global coordination

May 01, 2011

Multinational companies are increasingly developing coordinated public affairs strategies and campaigns for global issues.
 

Herradura tequila gets a lot of mileage out of travel piece on Huffington Post

May 01, 2011

The brand's goal and the media strategy of our Formulatin division for this campaign is to change the perception of tequila from a drink you did shots of to a fine sipping spirit similar to a nice glass of scotch.
 

Brands tout quality message as commodity costs increase

May 01, 2011

Consumers are expressing greater concern over increasing prices as a result of rising commodity costs, whether they're material, food, or energy.
 

Journalist Q&A: Kelly Evans, Wall Street Journal

April 01, 2011

Kelly Evans, Wall Street Journal columnist and host of its morning News Hub, talks to Jaimy Lee about how the broadcast program taps into the paper's network of journalists and global news' impact on business
 

Pandora brings its content everywhere consumers are

March 01, 2011

Internet radio company Pandora begins targeting the car-bound and on-foot commuter with apps that enable its music service in autos and mobile devices.
 

'Glee'-inspired video game scores a major awareness boost on 'The Tonight Show'

David Ward March 01, 2011

Konami Digital Entertainment is a leading game publisher.
 

Journalist Q&A: Ann Shoket, Seventeen

February 01, 2011

Seventeen editor-in-chief Ann Shoket talks to Bernadette Casey about keeping up with today's teens and the need for a holistic approach to maintain the brand's relevance
 

Rising Internet viewership is not a death knell for TV

David Ward February 01, 2011

A new report from Forrester Research finds that for the first time the average US consumer now spends as much time on the Internet as they do watching TV offline.
 

CNBC gives Kmart the floor to showcase what it has in store for the holiday season

David Ward February 01, 2011

CNBC gives Kmart the floor to showcase what it has in store for the holiday season
 

Memorial groundbreaking highlights effort to honor disabled US veterans

February 01, 2011

For 12 years, the Lois Pope Life Foundation has raised funds to build the $85 million American Veterans Disabled for Life Memorial, the first national memorial to honor disabled veterans.
 

Journalist Q&A: Ivan Oransky, executive editor, Reuters Health

January 01, 2011

Ivan Oransky, executive editor of Reuters Health, speaks with Jaimy Lee about the impact of embargoes, engaging with PR professionals on Twitter, and conflicts of interest.
 

NYC Marathon hook prompts The New York Times to run story on Timex's new trainer

January 01, 2011

Timex, a well-known maker of timepieces and jewelry, turned to us to generate national awareness for its new training instrument, the Ironman Global Trainer Bodylink System with GPS.
 

CNN en Español shows a new side

December 01, 2010

The cable news network sought to roll out a redesigned branding package to evolve the way viewers engage with CNN en Español.
 

Journalist Q&A: Lesley Jane Seymour, editor-in-chief, More magazine

December 01, 2010

Lesley Jane Seymour, editor-in-chief of More, took time during her magazine's Reinvention Convention in New York City on October 18 to talk to Kimberly Maul about effectively reaching the broad female audience
 

Journalist Q&A: Jim VandeHei, executive editor, Politico

November 01, 2010

Jim VandeHei, executive editor and cofounder of Politico, talks to Jaimy Lee about the big stories Politico will chase in 2011, the outlet's coverage of the Tea Party, and the difficulties the White House faces communicating on jobs
 

Print ad placement quickly becoming front-page news

November 01, 2010

The Washington Post recently debuted ads on the front page of its print edition, while the Los Angeles Times now regularly runs multi-page advertising "wraps," designed to look a bit like editorial, touting films and TV shows.
 

Great American Cookies earns 'super-sized' exposure on Food Network program

November 01, 2010

Great American Cookies, which is owned and managed by Atlanta-based Global Franchise Group, has around 300 mall-based locations in the US and abroad.
 

Is social media now a better media relations tool than the press release?

November 01, 2010

Renee Jennings, CEO and founder of R. Media Group, and Jennifer Mirabile, Assistant VP of Young & Associates, debate whether social media is now a better media relations tool than the press release.
 

Oxygen Media shows style to build buzz for 'Hair Battle Spectacular'

November 01, 2010

NBC's Oxygen Media realized PR would need to play a significant role in raising awareness of both its new reality show, Hair Battle Spectacular, as well as the concept promoted during the show, "fantasy hair," or extreme hairstyles, explains Jane Olson, SVP of marketing and brand strategy at Oxygen.
 

Midterm messages focus on economy

October 29, 2010

WASHINGTON: The Democrats and Republicans have ramped up communications leading up to the midterm elections on November 2, with the state of the economy taking center stage.
 

Media top talent wins help to build brands

October 01, 2010

Media outlets have been rocked by a flurry of high-profile hires and departures, which have created positive PR opportunities for some and challenges for others.
 
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