PR Newswire launches microsite for bloggers

April 16, 2012

NEW YORK: PR Newswire launched a dedicated portal for bloggers, online journalists, and hobbyists on Monday.
 

Gap, Target create insider view with owned media

March 23, 2012

NEW YORK: Both Gap Inc. and Target are using owned media to give consumers an inside look into their companies, said Target PR VP Dustee Tucker Jenkins and chief editor and director of digital media at Gap Inc. Sue Kwon at the Arthur W. Page Society's Spring Seminar.
 

Brands bet on tech influence at SXSW Interactive

March 12, 2012

AUSTIN, TX: With thousands in attendance at the annual South by Southwest Interactive festival this week, major brands are seeking to connect with these tech-savvy influencers, from developers to young entrepreneurs.
 

Hunt leaves role at Thomson Reuters

March 05, 2012

NEW YORK: Jolie Hunt has stepped down from her position as SVP and global head of brand and PR at Thomson Reuters, where she oversaw brand, advertising, and digital and social media for its news and financial services businesses.
 

F-H signs former Times CEO Janet Robinson as adviser

February 21, 2012

NEW YORK: Fleishman-Hillard has hired former New York Times Company president and CEO Janet Robinson to be a member of the Omnicom PR firm's advisory board.
 

Thomson Reuters acquires RedEgg

February 14, 2012

NEW YORK: Thomson Reuters has acquired RedEgg, a media intelligence platform company.
 

Everett to depart News Corp. next month

January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.
 

Ogilvy appoints Stark MD of content, media strategy

January 18, 2012

NEW YORK: Ogilvy PR Worldwide has hired Betsy Stark as MD of content and media strategy, a newly created position at the agency.
 

Scripps Network Interactive names Rogers & Cowan AOR

January 12, 2012

NEW YORK: Lifestyle media company Scripps Networks Interactive has hired Rogers & Cowan as AOR for its home brands, including HGTV and the DIY Network.
 

Ford, NPR unveil voice-controlled news app

January 10, 2012

LAS VEGAS: Drivers of numerous 2012 Ford vehicles will be able to listen to National Public Radio on their own schedules through the integration of NPR's News app with Ford's Sync AppLink system.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

Competitive media world adjusts to post-gatekeeper role

November 09, 2011

NEW YORK: Today's media environment is more competitive and accountable to consumers than ever before, top journalists said Wednesday at the PRWeek NEXT Conference.
 

Media move to provide context in social media savvy world

November 08, 2011

NEW YORK: Providing context to readers and viewers has become more important to media outlets as consumers access information through a range of digital channels, representatives from top media companies said Tuesday at the PRWeek Next Conference in New York.
 

DailyCandy appoints Howard VP, communications

November 03, 2011

NEW YORK: DailyCandy has promoted Meredith Howard to VP of communications.
 

'The Guardian' seeks agency as it expands US presence

October 25, 2011

LONDON: UK-based media outlet The Guardian is searching for an agency as it expands its US footprint, it is understood.
 

Terra taps Goodman Media as AOR

October 21, 2011

NEW YORK: Terra, a Brazil-based online media company, has selected Goodman Media International as its global AOR.
 

Jobs pitched own 'Time' cover stories, recalls Cook

Frank Washkuch, Lindsay Stein, Danielle Drolet October 06, 2011

Steve Jobs was at times his own PR representative, reaching out to major media outlets and pitching them himself, recalls Fred Cook, CEO of GolinHarris.
 

Martha Stewart Living Omnimedia hires SVP, comms

September 27, 2011

NEW YORK: Martha Stewart Living Omnimedia has appointed Jeanne Meyer SVP of communications. She will report to Lisa Gersh, president and COO.
 

Broadcast monitoring space busy after VMS closure

September 02, 2011

NEW YORK: Following the closure of VMS, the media monitoring space has been busy as former VMS clients seek new providers, leading to an uptick in business for companies such as Cision and Critical Media.
 

News Corporation calls in Edelman as hacking crisis deepens

David Singleton, PRWeek UK July 14, 2011

LONDON: After 10 days of sustained public outcry over phone hacking, News Corporation has turned to Edelman for help with its PR and lobbying efforts.
 

Glamour kicks off push to deter relationship violence

Michelle Lodge May 06, 2011

NEW YORK: Glamour magazine has launched a campaign, called "Tell Somebody," to raise awareness of domestic violence against women and to generate funds to staff an anti-violence hotline through October.
 

AOL names Shift its AOR

March 17, 2011

NEW YORK: AOL hired Shift Communications as its AOR, confirmed Lauren Hurvitz, AOL's head of communications.
 

Seventeen launches campaign in search of "real" cover girl

February 01, 2011

NEW YORK: In response to readers' "renewed interest in authenticity," Seventeen magazine decided to reinvent its cover model contest of the past with a search for a "real girl."
 

Hill & Knowlton top media covered firm, says Dow Jones

January 27, 2011

NEW YORK: Hill & Knowlton was the firm most covered by the media in 2010, according to a study by Dow Jones.
 

Vocus report: media industry stabilizes

January 25, 2011

LANHAM, MD: The media industry has started to stabilize as news organizations are experimenting with new models and mediums, according to the State of the Media 2011 report released by Vocus.
 

Examiner.com names Ogilvy PR its AOR

January 18, 2011

DENVER: Examiner.com hired Ogilvy PR as its US AOR for strategic communications, including building awareness of the brand and some consumer-focused PR.
 

Dukas PR adds Raymond James to client roster

December 09, 2010

NEW YORK: Financial services firm Raymond James named Dukas Public Relations its AOR.
 

Intel launches own news platform

October 28, 2010

SANTA CLARA, CA: Intel has embarked on an experiment in the publishing business with its own news platform.
 

AOL taps Hurvitz to lead comms

October 08, 2010

NEW YORK: AOL hired MTV's Lauren Hurvitz to lead corporate communications.
 

Synaptic Digital unveils website comms product

September 22, 2010

NEW YORK: Digital media shop Synaptic Digital launched MediaCentre, its all-inclusive press and multimedia platform product for commercial websites.
 

Discovery implemented crisis plan when dealing with gunman

September 14, 2010

SILVER SPRINGS, MD: On September 1, a lone gunman named James Jay Lee entered the headquarters of media company Discovery Communications, and Discovery was able to put into action its crisis communications plan.
 

'Self' launches branding campaign

September 13, 2010

NEW YORK: 'Self' magazine launched a trade branding campaign this month, targeting the media and marketing industries.
 

Citizenship is a key issue for Latinas interacting online

September 13, 2010

MIAMI: BodenPR, which specializes in Hispanic PR, launched a series of studies analyzing the Latina market, to discover what issues move and inspire Latinas in the US.
 

St. Jude links up with NFL and Fox Sports

September 03, 2010

MEMPHIS: Fox Sports Supports, the network's charitable initiative, is working with St. Jude Children's Research Hospital on an awareness campaign this NFL season.
 

HBO uses partnerships and media for Boardwalk Empire launch

August 25, 2010

NEW YORK: HBO linked up with Bloomingdale's, Harrah's, and Canadian Club whisky and invested in media relations and social media to promote its new series Boardwalk Empire.
 

Facebook growth strategy: get chummy with PR

July 30, 2010

Facebook has reached the 500 million user milestone and the social network is eyeing future growth and communications challenges ahead by befriending the PR industry.
 

Viacom responds to Redstone gaffe

July 22, 2010

NEW YORK: Viacom chairman Sumner Redstone was called out this week, as a voicemail he left for TheDailyBeast.com reporter Peter Lauria was made public.
 

IPG's Rally not competitive to PR, says division head

July 20, 2010

NEW YORK: IPG's Universal McCann media agency introduced a social media division this week, Rally@UM, highlighting the continuing battle among marketing disciplines for control in social media.
 

ESPN defends LeBron's "The Decision"

July 08, 2010

BRISTOL, CT: On ESPN Thursday night, basketball star LeBron James will be interviewed in a one-hour television event, announcing his decision about where he will play basketball now he is a free agent.
 

Redesigned PRWeb launches

July 01, 2010

LANHAM, MD: Vocus univeiled its redesigned PRWeb.com site, which includes enhanced search features, increased interaction, and more space for multimedia.
 

Kingsford leverages partnership with ESPN Deportes to reach Hispanics

May 19, 2010

LOS ANGELES: Kingsford charcoal is expanding its outreach to the Hispanic community, with help from ESPN Deportes.
 

Former Media Week editor joins PRWeek

March 31, 2010

NEW YORK: Steve Barrett will join PRWeek as editor-in-chief on April 6.
 

SheBlogs founders introduce newswire service BlogWire

March 30, 2010

BOCA RATON, FL: The founders of SheBlogs.org, which connects female bloggers with PR and marketing professionals, are launching a more centralized newswire service for bloggers called BlogWire on March 31.
 

Discovery focuses on imagery in 'Life' campaign

March 16, 2010

SILVER SPRING, MD: Discovery Channel is backing the launch of its new series Life with a PR-heavy campaign, including social media and extensive media relations.
 

Pew: Americans' news appetite diverse

March 01, 2010

WASHINGTON: Americans are getting their news from a mix of sources, with the Internet playing a bigger role, according to a survey from the Pew Research Center.
 

PR Newswire launches ProfNet en Español

January 21, 2010

NEW YORK: PR Newswire and its Hispanic PR Wire division launched ProfNet en Español as a way to connect more PR professionals and their clients with Spanish-language media outlets.
 

Study: Reporters turn to social media for research

January 20, 2010

NEW YORK: An "overwhelming" majority of journalists rely on social media sources for story research, according to a recent Cision survey.
 

Olympusat Hispanic networks hire Bob Gold & Associates

January 19, 2010

LOS ANGELES: Olympusat, which develops and distributes independent Spanish-language, faith and family, and emerging TV networks, hired Bob Gold & Associates, effective January 1.
 

Fox goes 'Simpsons yellow' as its 20th anniversary approaches

January 08, 2010

LOS ANGELES: Leading up to the 20th Anniversary celebration of The Simpsons on January 10 at 8pm, Fox turned the network "Simpsons yellow," driving tune-in for the show.
 

WE TV taps nonprofits to promote CSR initiative

December 28, 2009

NEW YORK: WE TV recently launched "Pledge 24 in 2010," which it dubbed a public affairs campaign to encourage women to volunteer for 24 hours in the New Year.
 

Shirley Powell plans January exit at Turner Broadcasting

December 28, 2009

ATLANTA, GA: Turner Broadcasting's top communicator, Shirley Powell, plans to step down at the end of January after six years in the role.
 

Survey: Americans want positive media coverage

December 21, 2009

NEW YORK: Americans don't think the media pays enough attention to acts of charity, according to a new survey by advocacy marketing consultant Tiller.
 

AOL's PR team aids restructuring announcement

November 19, 2009

NEW YORK: As news broke that up to 2,500 employees would be let go at AOL while it separates from Time Warner, the PR team worked to help explain the news to both employees and media.
 

Time Inc. launches phase two of 'Assignment Detroit'

November 18, 2009

NEW YORK: Time Inc. recently launched "Selling Detroit," an initiative that aims to recruit young creative talent to the financially battered city.
 

Launch of DiscoveryNews.com tied to new iPhone app, exclusive news content

November 12, 2009

SILVER SPRING, MD: Discovery Communications used a mix of traditional and social media outreach to launch DiscoveryNews.com, a science and technology Web site that used to be a feature on Discovery Channel's site.
 

'Cosmopolitan' launches first Facebook app in cause campaign

October 26, 2009

NEW YORK: Hearst's 'Cosmopolitan' title launched its first Facebook app October 26, which tasks participants with sharing and passing along "small acts of kindness."
 

Royal Caribbean embraces citizen journalism with 'Reporter at Sea'

October 05, 2009

MIAMI: Royal Caribbean recently embarked on a global interactive consumer effort to promote the launch of Oasis of the Seas, its largest cruise ship to date.
 

TV still top source for news, industry group finds

September 23, 2009

NEW YORK: Traditional media, including TV, radio, and newspapers, are the first news source for 72% of Americans, according to a survey from the First Amendment Center.
 

Number of journalists sourcing stories via social media on rise

September 22, 2009

NEW YORK: The Internet, in general, and social media is vastly changing the way reporters do their jobs. In a new survey, 70% of journalists said they use social networks to assist in reporting, compared to 41% in last year's survey.
 

Blogworld & New Media Expo selects PN as AOR

September 16, 2009

NEW YORK: The 2009 BlogWorld and New Media Expo has selected Porter Novelli as its AOR. The conference will take place October 15 through 17 in Las Vegas.
 

Incisive Media to undergo rebranding back to ALM

September 04, 2009

NEW YORK: B-to-b publisher Incisive Media is rebranding its American Lawyer Media (ALM) portfolio in the US, going back to its original name, the company confirmed today.
 

Hearst plans beauty portal for fall

September 03, 2009

NEW YORK: With plans to officially launch RealBeauty.com in November, Hearst Digital Media is positioning the beauty and wellness portal as a personal interactive resource for consumers and a targeted ad vehicle for advertisers.
 

Softel taps Wall Street Communications

September 01, 2009

SALT LAKE CITY: The UK-based Softel, a provider of subtitling and other broadcasting and video technologies, recently tapped Wall Street Communications as its AOR.
 

Nonprofit wants an end to off-the-record speeches

August 20, 2009

WASHINGTON: The nonprofit Sunshine in Government Initiative, supported by a number of journalism organizations, sent a letter to 600 press secretaries in the Obama administration and Congress this week, urging them to end the practice of off-the-record speeches.
 

FCC bolsters digital broadband outreach

August 19, 2009

WASHINGTON: The Federal Communications Commission, which is preparing a national broadband infrastructure plan, launched a blog and Twitter feed on the subject this week.
 

Times Co. gleans reader feedback via Insight Lab site

August 18, 2009

NEW YORK: The New York Times Co. has launched a consumer-facing discussion Web site, which solicits feedback about its products and services, as part of the company's increasing public outreach.
 

StoryCorps wants Hispanics to tell their stories with Historias

August 18, 2009

NEW YORK: Nonprofit StoryCorps, an oral history project, will launch its Hispanic initiative, StoryCorps Historias, on September 24, and hired Estrada Communications to help with the launch.
 

Nestle builds relationship with Hispanics on Delicias

August 17, 2009

OAKLAND, CA: Nestle is using a summer-long grassroots campaign to promote its Nestle Delicias line, introduced at the beginning of 2009.
 

Wikimedia selects Fenton for two-pronged marketing task

August 13, 2009

SAN FRANCISCO: The Wikimedia Foundation has selected Fenton Communications for a $250,000 project to build the credibility of its popular Wikipedia site and help boost the organization's fund-raising efforts.
 

ColorofChange.org pushes marketers to avoid Fox News' Beck

August 13, 2009

OAKLAND, CA: ColorofChange.org, a nonprofit that focuses primarily on black political issues, is conducting outreach to marketers, urging them to remove advertising from Fox News' The Glenn Beck Program.
 

Meredith raises awareness of redesigned logo, division rebrandings

August 11, 2009

DES MOINES, IA: Meredith, best known as the publisher of women- and home-focused magazines like Family Circle, is conducing media and stakeholder outreach to promote its new logo and rebranded business divisions.
 

AMC promotes 'Mad Men' with major PR

August 10, 2009

NEW YORK: AMC is in the midst of a robust PR and marketing campaign for the third season of its Golden Globe-winning show Mad Men, set to debut this Sunday, August 16.
 

FCC launches internal site as part of reform effort

August 10, 2009

WASHINGTON: The Federal Communications Commission (FCC) is conducting an employee-facing effort, focused on its new "Reboot" Web site, to improve the agency's internal and external relationships.
 

National Geographic raises awareness of games portal

August 05, 2009

WASHINGTON: National Geographic is conducting media and blog outreach, as well as social media promotions to build awareness of its new casual gaming portal, National Geographic Ventures, launched July 15.
 

Nissan and 'Sports Illustrated' interact with college football fans on tour

July 30, 2009

NEW YORK: Nissan and Sports Illustrated are going on the road to interact with college football fans at 10 of the most anticipated games of the upcoming season.
 

Medialink settles complaint with debt holders

July 28, 2009

NEW YORK: Medialink Worldwide has resolved a complaint filed by former debt holders, clearing the way for the company to proceed with its acquisition by The Newsmarket.
 

Billboard builds brand awareness for consumer Web site

July 27, 2009

NEW YORK: Billboard is conducting a consumer awareness effort to raise the profile of its consumer-facing Web site, which was relaunched July 22.
 

Shrinking magazines spur more diverse business media

July 24, 2009

NEW YORK: With the recession thumping business magazines' ad pages in much the same way it's pummeling the rest of the print media, PR practitioners are adjusting to a more niche, subject-specific business journalism environment.
 

Crisp Wireless promotes mobile advertising business

July 21, 2009

NEW YORK: Crisp Wireless, a creator of mobile Web sites, is conducting a b-to-b brand awareness effort to publicize its recently unveiled mobile advertising solutions.
 

Shecky's hires Corbin as AOR amid women-focused rebranding

July 16, 2009

NEW YORK: Shecky's Media named Corbin PR its AOR as part of a rebranding initiative that aims to position the event and media company as a women lifestyle brand.
 

Travel-specific source service to launch this month

July 10, 2009

NEW YORK: A new travel-focused source-building and reference Web site from JC Communications will launch later this month.
 

NBC Universal names Gollust to top comms position

July 08, 2009

NEW YORK: NBC Universal appointed Allison Gollust EVP for corporate communications, effective July 13.
 

New York begins initiatives to boost media industry

July 08, 2009

NEW YORK: Mayor Michael Bloomberg announced eight technology-focused initiatives to bolster the city's media industry, which is being battered by the recession and poor advertising climate, as well as industry changes.
 

'Post' event blunder a lesson in planning for other outlets

July 07, 2009

WASHINGTON: It's no secret that most media outlets are looking for additional revenue streams to make up for some of their declining print advertising, circulation, and classified bases. A natural place for them to look is in expanding their events.
 

CBS gets its own 'LENO'

June 26, 2009

NEW YORK: While NBC prepares to introduce Jay Leno during the 10 pm hour on September 14, CBS is launching a marketing campaign called Project LENO (Late prime Enhanced News Opportunity).
 

Yellowbook promotes brand as search tool for small businesses

June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.
 

Spike builds awareness for Guys Choice Awards

June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.
 

'Good Housekeeping' to take seal facility on tour

June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Agency profitability drops 20%, SGP benchmarking survey finds

June 18, 2009

NEW YORK: PR firms are making much less profit on their total revenues, compared to previous years, and it's likely to decline further, according to StevensGouldPincus' annual benchmarking survey.
 

TCM launches social networking site for film buffs

June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.
 

Ketchum and Pleon merge, broadening Europe network

June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

AOL launches 'feel-good' news site

June 11, 2009

NEW YORK: As part of its commitment to launch 30 new individual Web sites this year, AOL introduced Good News Now (GNN.com), a media outlet that delivers daily "feel-good" news.
 

Industry group launches education campaign on advertising

June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
 

Council of PR Firms introduces RFP Builder

June 11, 2009

NEW YORK: The Council of PR Firms has introduced an RFP Builder, an online tool to help organizations create RFPs and manage the agency search process.
 

Nonprofit expands, rebrands Jewish-focused Web site

June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

NBC News launches video news site for black consumers

June 09, 2009

NEW YORK: NBC News launched The Grio, a video-focused news Web site targeting black consumers, on June 8.
 

Communications critical to strategic corporate initiatives, survey finds

June 09, 2009

NEW YORK: A study conducted by FD and Forbes Insights finds that while CEOs, senior strategists, and communications pros agree that communications is critical to the success of strategic initiatives, there is disagreement about the role communications plays.
 

LGBT community more active with social media

June 09, 2009

ROCHESTER, NY: LGBT consumers are more heavily involved with blogs and social media than their heterosexual counterparts, according to a recent national survey from Harris Interactive.
 

Ethnic media outlets growing, now reach 57 million adults

June 09, 2009

ATLANTA: Ethnic media outlets regularly reach 57 million people in the US, or 82% of black, Hispanic, and Asian-American adults, according to a survey from New America Media (NAM).
 

Weber Merritt withdraws FCC protest

June 08, 2009

WASHINGTON: Weber Merritt on June 5 withdrew its protest of the Federal Communications Commission's (FCC) award of a $3.5 million account to Burson-Marsteller.
 
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