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A shifting media makeup has led to the death of the scoop, the simultaneous rise of punditry, and, in turn, a crop of new influencers, finds the 2011 PRWeek/Porter Novelli Media Content Survey.

To purchase the 2011 Media Survey Premium Edition with 40 pages of expanded content, click here.

Media Survey 2011: Multiple sources

Previous Media Surveys

Media Survey 2010: News update

Added responsibility and greater adoption of social media for research and sourcing are now the norm for journalists.

Media Survey 2009: Plan for survival

With layoffs and outlet closures now commonplace, the fate of many journalists is unclear. Those determined to stay in the profession are working more than ever and learning new skills.

Media Survey 2008: State of transition

From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists, finds the first-ever PRWeek/PR Newswire Media Survey.