PRWeek's Media Survey 2011
Premium Edition
The premium edition of our annual media survey sponsored by Porter Novelli features expanded data and infographics on how the shifting makeup of media is changing the nature of the business, from the rise of opinion media to Twitter scoops. This edition breaks down the data further by examining each primary type of media and its unique challenges and priorities in this new era of media, including online news sites, newspapers, magazines, TV, bloggers, and radio.
It also includes expanded information on the following:
- Impact of social media networks on coverage
- How journalists from different media consume news (print, apps, online)
- Journalists' expanded job responsibilities
- What metrics media use to judge success of work
- Where media obtains background research
- Preferred social media network for pitches