Though bicycling has been around for well over a century, bike makers and cycling advocates realize the importance of coming up with fresh angles to maintain media interest.

Given that shoes are not only an everyday necessity, but a passion point for many consumers, media of all stripes find coverage space for the latest footwear trends and fashions.

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention to US dependence on foreign oil, biofuels is a hot media topic with a surprisingly wide breadth of opportunities.

In recent weeks, there's been a flurry of coverage on how candy sales are surging despite the economic downturn.

The hype surrounding e-commerce climaxed about a decade ago. But media interest in online retail remains fairly strong, simply because online shopping is now a large part of most consumers' experiences.

High school sports coverage was once the dominion of local media, including newspapers, TV, radio, and community weeklies.

Despite the plunge in real-estate values, most Americans remain very proud of their homes.

Nightlife coverage in most markets has always had an aspirational quality, focused on rich and often beautiful people having more fun out on the town than the average person.

Thanks to the Internet, everyone has - and can voice - an opinion these days.

The federal stimulus package has received ample attention from the media in recent weeks. However, a future stage in the stimulus story will focus on the battle among the states to get their shares, as well as what projects each governor decides to fund.