Media Relations

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

Deutsche Bank raises awareness about global warming

Tonya Garcia July 01, 2009

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.
 

Journalist Q&A: Ben Popken, The Consumerist

Frank Washkuch July 01, 2009

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.
 

How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

A little perspective, please

Don Spetner July 01, 2009

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
 

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.
 

Tortilla company hopes social media campaign sways creditors

Kimberly Maul June 30, 2009

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.
 

GSK taps Furia Rubel to promote Impact Awards

Jaimy Lee June 30, 2009

PHILADELPHIA: GlaxoSmithKline (GSK) hired Furia Rubel Communications for the third year in a row to promote the pharmaceutical company's 13th Annual Impact Awards.
 

Atlantic City convention center puts out RFP

Jaimy Lee June 29, 2009

ATLANTIC CITY, NJ: The Atlantic City Convention & Visitors Authority is looking for a firm to provide PR, communications, and media relations in support of the tourist destination, according to an RFP posted to the organization's Web site on June 24.
 

Kurdistan Regional Government hires Qorvis

Jaimy Lee June 29, 2009

WASHINGTON: The Kurdistan Regional Government in Iraq hired Qorvis Communications for strategic communications, Internet consulting, and media relations, according to a US Department of Justice filing.
 

Lowell International Foods taps Hanna Lee as AOR

Kimberly Maul June 29, 2009

NEW YORK: Lowell International Foods, the specialty food importer and producer, hired Hanna Lee Communications as its AOR.
 

Hotel review site taps 5W

Kimberly Maul June 26, 2009

NEW YORK: Oyster Hotel Reviews, a new Web site with hotel reviews written by journalists, hired 5W PR for support around the site's launch.
 

Old-fashioned relationships still work, even in a new media age

Tom Biro June 26, 2009

A typical conversation I have with fellow PR pros is about specialization vs. generalization. There are plenty of excellent specialized agency teams or total firms devoted to digital media.
 

Heineken targets Hispanics with art series

Kimberly Maul June 24, 2009

WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: 'Give Yourself a Good Name,' and the Spanish version, 'Demuestra Quien Eres.'
 

GAFI of Egypt hires Fleishman-Hillard for media relations

Jaimy Lee June 23, 2009

WASHINGTON: The General Authority for Investment and Free Zones (GAFI) in the Arab Republic of Egypt hired Fleishman-Hillard (FH) for communications, PR, and media relations, according to the US Department of Justice Web site.
 

Kmart gets personal with designer videos

Alexandra Bruell June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.
 

TicketsNow works to educate consumers, introduce new features

Kimberly Maul June 23, 2009

ROLLING MEADOWS, IL: TicketsNow, an online ticket resale marketplace owned by Ticketmaster Entertainment, launched its Fans Up Front campaign on June 16.
 

Yellowbook promotes brand as search tool for small businesses

Frank Washkuch June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.
 

LGBT organizations leverage Stonewall anniversary in outreach

Kimberly Maul June 22, 2009

NEW YORK: LGBT organizations are building awareness of LGBT history through events and outreach surrounding the 40th Anniversary of the Stonewall Riots on June 27, as well as leveraging the anniversary to promote their own efforts.
 

'Alpha' and 'Absolute Return' to merge into 'AR' for September launch

Frank Washkuch June 22, 2009

NEW YORK: Publishing company Euromoney Institutional Investor will combine business titles 'Alpha' and 'Absolute Return' into 'AR' magazine, effective with its September issue.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Book promotion requires mix of old and new

Kimberly Maul June 19, 2009

As book coverage in newspapers and magazines shrinks, but hundreds of thousands of new books continue to be published a year, book publicists have an increasingly challenging job.
 

Interview: Amy O'Connor

Jaimy Lee June 19, 2009

Amy O'Connor has 20 years of experience editing health magazines.
 

H&R Block looking for Hispanic agencies

Kimberly Maul June 19, 2009

KANSAS CITY, MO: H&R Block is reviewing firms for PR and media relations support within the Hispanic market, according to several industry sources that declined to be named.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

CBS News promotes Tedesco to executive director, comms

Frank Washkuch June 18, 2009

NEW YORK: CBS News promoted Kevin Tedesco to executive director of communications, effective immediately.
 

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.
 

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