Media Relations

Debunking the location myth: New York or bust

Erin Allsman, Brownstein Group January 01, 2012

As PR professionals we're keeping pace with advancements, yet we seem unable to escape certain antiquated notions that linger from days past.
 

Workhouse tapped for Occupy Wall Street album

December 06, 2011

NEW YORK: The organizers of an album to support the Occupy Wall Street movement have hired Workhouse as AOR for Occupy This Album: A Compilation of Music by, for, and Inspired by the Occupy Wall Street Movement and the 99%.
 

Donna Karan adds substance and style by touting Urban Zen on Piers Morgan Tonight

December 01, 2011

Donna Karan's Urban Zen is the philanthropic effort of the well-known fashion designer and includes a space in New York where it does educational initiatives.
 

Orchestra group adds media relations role

November 28, 2011

NEW YORK: The League of American Orchestras has hired Rachelle Schlosser as director of media relations, a newly created role at the organization.
 

República names Santos VP of communications

November 21, 2011

MIAMI: República has hired Carlos Santos, former GM of corporate communications for Latin America and the Caribbean at Delta Air Lines, as its VP of communications.
 

Panel: The Age of Media Transparency

November 09, 2011

The Wall Street Journal's Spencer Ante, Mashable's Todd Wasserman, and Overseas Press Club's Bill Holstein discuss how PR pros can best interact with the media.
 

Senior PR executive exits OfficeMax

October 21, 2011

CHICAGO: Bill Bonner has left his position as senior director of external relations at OfficeMax.
 

Business Wire, AP expand global distribution

October 18, 2011

NEW YORK: Business Wire and The Associated Press have expanded their worldwide distribution deal.
 

Consumers still turn to newspapers (and their websites) for complicated local info

Frank Washkuch September 26, 2011

Consumers looking for breaking news and weather and traffic updates turn to local TV news.
 

Zurich Financial names Gallagher global media relations head

August 23, 2011

ZURICH, SWITZERLAND: Zurich Financial Services Group has appointed Maeve Gallagher as global head of media relations, effective September 1.
 

Team develops anti-mining campaign

June 03, 2011

WASHINGTON: A coalition of PR, publicity, and film marketing companies recently developed a campaign around "The Last Mountain," a documentary film launching today intended to educate the public about the strip-mining process of mountaintop removal.
 

Wilpon's statements strike out with the public

Bill Holtz, Catalyst Public Relations June 03, 2011

Full disclosure: I am a Phillies fan, so it doesn't bother me when the Mets are embroiled in controversy.
 

Vacuum left by Oprah, soaps, opens doors for new impressions

Michelle Lodge May 26, 2011

Analysts contend the end of Oprah's talk show and decline of soap operas provides the chance for networks, brands, and PR professionals to redefine daytime TV programming.
 

MyMediaInfo launches international contacts database

May 10, 2011

WALTHAM, MA: MyMediaInfo, a Massachusetts-based provider of media intelligence and analysis solutions, today added an international media contacts database to its suite of product offerings.
 

There's no such thing as 'local media'

John Maroon, Maroon PR May 09, 2011

The evolution of how we gather our news through the web and social media channels has been great news for PR pros.
 

Cabot brings world's largest mac & cheese to NOLA

May 06, 2011

When Hurricane Katrina hit, Cabot immediately sent food to New Orleans, which local chef John Folse used to make 26,000 meals for the needy.
 

Collectibles company hires 5WPR for royal wedding push in US

April 27, 2011

LONDON: Compton & Woodhouse, a retailer of collectibles and fine jewelry, has hired 5WPR for a US media relations campaign.
 

How the PR and journalist relationship has changed

Arthur Solomon April 08, 2011

As a former journalist and PR pro for more than 35 years, nearly 25 at Burson-Marsteller, where I traveled the world as a media advisor to foreign government officials, and also played key roles on the most significant US and international projects, I have seen the relationship between PR practitioners and journalists drastically change, and not for the better.
 

Philadelphia centers tourism campaign around Foursquare

March 30, 2011

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a branded page on Foursquare, as part of a campaign to target the location-based social networking site's 7.5 million users.
 

Simon & Schuster launches book club through social media platform Everloop

March 23, 2011

NEW YORK: Simon & Schuster Children's Publishing has launched an online interactive book club for tweens on Everloop, a recently launched social media platform for tweens.
 

Best Buy holiday PR akin to 'political campaign'

November 22, 2010

MINNEAPOLIS: This holiday season, retailers are touting value and price, but at the end of the day it's about targeted engagement via media relations and social media.
 

Strauss Radio Strategies opens LA office

October 21, 2010

WASHINGTON: Radio media relations shop Strauss Radio Strategies opened a Los Angeles office.
 

Cision releases editorial calendar software

October 18, 2010

CHICAGO: Media monitoring and analysis software company Cision released a free, online software program for pinpointing editorial news calendars called EdCals.
 

Campaign uses College Humor to promote checks

October 05, 2010

ST. PAUL, MN: Deluxe Corporation, which produces checks, is leveraging online videos from College Humor in a new campaign targeting consumers, banks, and retailers.
 

Trapped miners get some PR training

October 04, 2010

The trapped Chilean miners aren't yet out of the mine, but they are getting media trained.
 

Southwest leading comms around AirTran acquisition

September 27, 2010

DALLAS: Southwest Airlines is leading communications around its acquisition of AirTran Holdings, parent company of AirTran Airways, with help from PR agency Dix & Eaton.
 

Media relations is no 'direct marketing' stunt

Ronn Torossian September 27, 2010

A vital aspect of PR nurtures a specific skill set necessary to reach the media and secure placements.
 

Apple's penchant for stonewall PR

September 25, 2010

Stonewall PR can be amazingly effective depending on the desired goals, but it can be amazingly arrogant at the same time, which in of itself is just bad PR.
 

Financial tool launch leverages media, executives

September 20, 2010

NEW YORK: William O'Neil & Co. launched its new MarketSmith product last week with a media event in New York.
 

Discovery implemented crisis plan when dealing with gunman

September 14, 2010

SILVER SPRINGS, MD: On September 1, a lone gunman named James Jay Lee entered the headquarters of media company Discovery Communications, and Discovery was able to put into action its crisis communications plan.
 
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