media outreach

Time to get smarter about pitching journalists

Peter Shankman, Vocus April 18, 2012

Are we really this stupid? When we decide to go into PR, do we voluntarily hack off 90% of our brain cells and throw them into the garbage? Are we born this stupid? Or are we just lazy?

Banfi Vintners selects M Booth as first AOR

Lindsay Stein March 20, 2012

NEW YORK: Wine importer Banfi Vintners has named M Booth its first PR AOR after a competitive RFP process that began last fall.

The spokesperson evolution: executives to experts

Aedhmar Hynes, Text 100 January 09, 2012

Companies have historically relied on small groups of executives to get their messages out.

Allianz Life Insurance hires new external comms director

Rose Gordon December 28, 2011

MINNEAPOLIS, MN: Sara Thurin Rollin is now director of external communications for Allianz Life Insurance Company of North America where she is tasked with building the financial services company's reputation.

Manufacturing consultancy turns to Financial Times to build international profile

David Ward November 01, 2011

Advanced Technology Services wanted to raise its profile in the national and international tier-one business press read by decision-makers at manufacturing companies.

Institute of Certified Public Accountants seeks agency

Lindsay Stein October 20, 2011

DURHAM, NC: The American Institute of Certified Public Accountants is conducting an RFP process to find an agency to drive US media coverage.

AARP hires Four Corners for trade outreach

Kimberly Maul April 28, 2010

WASHINGTON: AARP has hired Four Corners Communications to assist with trade media outreach for its media properties, including AARP The Magazine.

Guinness World Records offers PR services to record-breakers

Erica Morris March 02, 2010

LONDON: Guinness World Records has launched a PR service for clients looking to promote record-breaking events.

Ann Taylor Loft stumbles into criticism on blogger relations

Alexandra Bruell February 04, 2010

In the post-FTC ruling that bloggers must disclose freebies, Ann Taylor Loft is one of the first corporations to face backlash for an incentive program.

S3 named US AOR for Panda All Natural Licorice

Erica Morris January 08, 2010

BOONTON, NJ: Finnish confectioner Panda All Natural Licorice named S3 US AOR to extend the company's reach in the US.

GM's Ed Whitacre hosts Webchat for press

Erica Morris December 08, 2009

GM chairman and CEO Ed Whitacre held a Webchat today to answer questions from the press, sharing insight about possible new hires, job cuts, and consumer opinion.

Updated FTC guidelines spur a review of digital strategies

Kimberly Maul December 01, 2009

This summer, marketers and bloggers were on alert about the proposed changes to FTC guidelines on disclosure.

WESA retains IRG

Christina Capodice November 04, 2009

LAGUNA NIGUEL, CA: We Save Homes, formerly Global West Resources, a software company that educates and assists homeowners, retained the Investors Relations Group as its national IR and PR firm.

AIG and Daily Kos - the novel?

Tonya Garcia November 20, 2008

Perturbed by the numerous stories about AIG spending money on luxury trips after receiving additional government funds, SusanG, aka Susan Gardner, executive editor of...