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Media Analysis Articles
'Washington Post' social media guidelines target bias
Kimberly Maul
September 30, 2009
WASHINGTON: The media industry is divided over the new social networking guidelines 'The Washington Post' instituted for its staffers last Friday, including restrictions on the use of Twitter and Facebook.
TV still top source for news, industry group finds
Kimberly Maul
September 23, 2009
NEW YORK: Traditional media, including TV, radio, and newspapers, are the first news source for 72% of Americans, according to a survey from the First Amendment Center.
Shrinking magazines spur more diverse business media
Frank Washkuch
July 24, 2009
NEW YORK: With the recession thumping business magazines' ad pages in much the same way it's pummeling the rest of the print media, PR practitioners are adjusting to a more niche, subject-specific business journalism environment.
Personal branding takes off for journalists
Nicole Zerillo
June 12, 2009
Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.
Newspaper magazines still hold influence despite financial woes
Frank Washkuch
June 04, 2009
The woes of the newspaper industry are well documented and severe.
Partisan cable networks require careful pitching strategy
Frank Washkuch
May 28, 2009
In terms of ratings, not politics, count Fox News Channel as a beneficiary of the election of Barack Obama.
'Newsweek' rebirth equals fewer but more in-depth placement opportunities
Tonya Garcia
May 21, 2009
The May 25 issue of Newsweek marks the magazine's rebirth in both content and strategy.
'WSJ' payment play could alter pitching strategy
May 14, 2009
After 'The Wall Street Journal' editor Robert Thomson told the 'Financial Times' that WSJ.com will institute "a sophisticated micropayments service" this fall and focus on urban areas, communications pros began considering how to adjust their strategies for pitching the influential outlet accordingly.
Boston's robust media market offers numerous 'Globe'-alternatives
Jaimy Lee
May 07, 2009
The Boston Globe may have escaped death this week when its unions agreed to concessions, but like almost every other newspaper, it is still facing operational and editorial downscaling in the months and years to come.
PR practitioners unaffected by 'Portfolio' shuttering
Frank Washkuch
April 30, 2009
Some consumers might miss the in-depth features and eye-catching photography of recently killed business monthly Conde Nast Portfolio. But PR pros, and their clients seeking media placement, aren't sobbing over the loss.
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