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measurement

Measurement is becoming a key barometer of PR's success

Frank Washkuch November 01, 2011

"How do you measure PR?" Traditionally, this question has plagued the PR industry as marketers struggled to tie their media outreach to their bottom lines.

Former MSLGroup SVP joins Weber Shandwick

Lindsay Stein September 13, 2011

NEW YORK: Weber Shandwick has hired Allyson Hugley as EVP of the agency's measurement & analytics practice.

Stop praying and start analyzing

Martin Jones, March Communications August 26, 2011

There's an old industry saying that PR is "prayed for, not paid for."

Monitoring the role of monitoring

Martin Jones, March Communications August 24, 2011

Let me begin by noting this caveat: we use a variety of both paid and free monitoring tools at March.

Why measurement should be part of the proposal process

Jessica Sharp, Maven Communications August 03, 2011

Most people think that evaluation is something that happens at the completion of a campaign. In fact, it should happen throughout.

Award winners must show real business benefits

Steve Barrett July 29, 2011

Awards season is upon us again and the call for entries for the PRWeek Awards has already gone out, which automatically turns thoughts to those perennial client mantras of measurement, effectiveness, and return on investment.

Video: David Rockland, Ketchum

Danielle Drolet July 15, 2011

PRWeek's Danielle Drolet speaks with David Rockland, AMEC director and managing director of global research at Ketchum, about the future of measurement in PR.

PRSA to host panel discussion on measurement

Danielle Drolet July 01, 2011

On the heels of last month's AMEC European Summit on Measurement, the PRSA will be hosting a panel discussion on the best approaches to measuring outcomes on July 19 in North Miami, FL.

Measurement Roundtable: Successful measures

Bernadette Casey, Danielle Drolet July 01, 2011

Metrics strategies have had to evolve as executives demand insight that looks beyond the numbers.

Integration, 360, BAL...is there an easier way to slice the pie?

Barri Rafferty, Ketchum June 27, 2011

If a truly seamless, integrated approach is the "holy grail" of a marketing and communications campaign, then no wonder it is so hard.

Building the measurement house

Ruth Pestana, Hill & Knowlton June 24, 2011

The Barcelona Principles published last June were intended to "raise the floor" for measurement with minimum standards that were agreed upon by the industry.

Breaking down the barriers to measurement

Ruth Pestana, Hill & Knowlton June 22, 2011

Delegates at the recent AMEC and IPR Measurement Summit in Lisbon, Portugal, voiced a pressing need for an increase in education across the industry on the importance of measurement.

The ROI Conundrum

Ruth Pestana, Hill & Knowlton June 20, 2011

A future path for PR measurement was charted on June 9 when nearly 200 delegates at the AMEC and IPR Measurement Summit in Lisbon, Portugal voted on the 2020 Measurement Agenda.

Stricter measuring tools aim for better client results

Michelle Lodge June 17, 2011

Developing a system to measure PR's effectiveness may sound impossible, but a new set of principles is swiftly making measurement a reality.

Action steps revealed from Lisbon measurement summit

Danielle Drolet June 14, 2011

Following last week's third annual measurement summit in Lisbon, the top four measurement priorities have been revealed to help practitioners shape the future of PR research.

AMEC attendees abuzz about latest measurement survey

Danielle Drolet June 09, 2011

LISBON, PORTUGAL: Measurement practitioners are buzzing about survey findings released today at the third annual AMEC European Summit on Measurement in Lisbon, which canvassed the industry for a global view of the recently adopted Barcelona Principles.

WCG hires Marklein

Beth Krietsch June 07, 2011

SAN FRANCISCO: Integrated communications firm WCG hired Tim Marklein as technology practice leader.

Thomson Reuters launches Multimedia Centre

Lindsey Siegriest March 08, 2011

NEW YORK: Thomson Reuters launched a new online video platform for PR professionals to stream content in real-time.

Oscar predictions: what's the right tool for the job?

Kent Hollenbeck February 24, 2011

This year, the Academy of Motion Picture Arts & Sciences nominated 10 movies, an unusually large number, for Best Picture.

Journalist Q&A: Lesley Jane Seymour, editor-in-chief, More magazine

December 01, 2010

Lesley Jane Seymour, editor-in-chief of More, took time during her magazine's Reinvention Convention in New York City on October 18 to talk to Kimberly Maul about effectively reaching the broad female audience

The Marketing Arm hires Rosenquest

Kimberly Maul October 05, 2010

DALLAS: The Marketing Arm hired Jordis Rosenquest as SVP of planning and insight.

AMEC and PRSA team-up to hasten PR standards

Jason Shuffler October 04, 2010

NEW YORK: The Public Relations Society of America and International Association of Measurement and Evaluation of Communications have teamed-up to hasten the development of PR measurement standards.

AMEC's next measurement summit to be in Lisbon

Jason Shuffler September 28, 2010

LONDON: The International Association for Measurement and Evaluation of Communication named Lisbon, Portugal the location of its next European Summit.

Social Media Survey 2010: The social connection

Chris Daniels September 01, 2010

Marketers have become more comfortable with social media tools, but progress can still be made.

AMEC task force to establish social media metrics

Jason Shuffler August 24, 2010

LONDON: A PR trade group has established two separate task forces to answer lingering questions about the measurement of social media strategy and metrics.

Is it Barcelona or bust for PR measurement?

Sheelagh Doyle August 06, 2010

In June, PR leaders from over 30 countries met at the second European Summit on Measurement in Barcelona and agreed on global standards and practices to measure and evaluate PR.

Clients hold key to common measurement standards

Steve Barrett August 06, 2010

Everyone knows measurement is a vital issue for all marketing services disciplines - and PR is no different to any other in that respect.

Cause marketing and ROI are challenges for both general market and Hispanic PR

Kimberly Maul May 12, 2010

I attended two panel discussions this morning that both touched on issues that are key in not only Hispanic PR, but also the general market as well: measurement and cause marketing.

Business Wire adds new distribution features

Erica Morris December 28, 2009

NEW YORK: Business Wire has updated its distribution platform, with enhancements in mobile applications, search engine optimization, and measurement tools.