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Historically, PR measurement was one of the first things to go when organizations cut budgets. But smart PR client-side professionals are making the compelling case to their bosses that measurement is even more important during times of uncertainty. These PR professionals will discuss the cases they make for measurement, how it impacts the bottom line, and will show the audience how to answer questions that might come from their clients or the C-suite.
Featured speakers:
Saswato Das, director, global communications, SAP AG
Bill Margaritis, SVP of worldwide communications and IR, FedEx
Tim Marklein, EVP of measurement and strategy, Weber Shandwick
Sponsored by BurrellesLuce