Measurement And Monitoring

Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
 

Is Oprah Winfrey truly the best PR leader?

Bruce Berger July 02, 2009

I need your help interpreting some puzzling answers to a survey question.
 

Media Logic launches 'Zeitgeist & Coffee' for social media management

Tonya Garcia July 01, 2009

ALBANY, NY: Marketing firm Media Logic has launched Zeitgeist & Coffee, a social media management tool.
 

Despite steps forward, social media measurement still a work in progress

Tonya Garcia July 01, 2009

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.
 

How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

Tennis' big tournaments serve up buzz

BuzzLogic June 24, 2009

Interest in tennis hit high levels last month with Roger Federer's French Open victory, and it continues as Wimbledon gets under way.
 

PN partners with Crimson Hexagon

Tonya Garcia June 19, 2009

NEW YORK: Porter Novelli has partnered with Crimson Hexagon, a Cambridge, MA-based social media monitoring platform.
 

Agency profitability drops 20%, SGP benchmarking survey finds

Tonya Garcia June 18, 2009

NEW YORK: PR firms are making much less profit on their total revenues, compared to previous years, and it's likely to decline further, according to StevensGouldPincus' annual benchmarking survey.
 

Expert Q&A: Jeff Catlin, CEO, Lexalytics

Tonya Garcia June 17, 2009

Jeff Catlin, CEO of Lexalytics, answers questions about present and future of social media measurement and monitoring.
 

Burson-Marsteller launches digital firm

Jaimy Lee June 16, 2009

WASHINGTON: Burson-Marsteller has spun off its digital unit to create Proof Digital Media, a stand-alone digital agency.
 

Forum Strategies launches two products

Tonya Garcia June 15, 2009

NEW YORK: Forum Strategies & Communications, a corporate communications, multimedia, and public affairs firm, has launched two new products: Issues Room and Issues Monitor.
 

PR's ROI is the big winner of the 2009 awards season

Michael Lasky June 12, 2009

The 2009 public relations awards season has come to a close.
 

Hispanic consumers more optimistic about finances

Kimberly Maul June 11, 2009

NEW YORK: A study from Spanish-language network Univision and market research company Experian Simmons found that 34% of Hispanics are optimistic about their finances in the coming year, compared to 25% of non-Hispanics.
 

Ethnic media outlets growing, now reach 57 million adults

Kimberly Maul June 09, 2009

ATLANTA: Ethnic media outlets regularly reach 57 million people in the US, or 82% of black, Hispanic, and Asian-American adults, according to a survey from New America Media (NAM).
 

Blackwood joins Arbitron as SVP of corp comms

Tonya Garcia June 08, 2009

COLUMBIA, MD: Deirdre Blackwood has joined media marketing and research firm Arbitron as SVP of corporate communications.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Newspaper magazines still hold influence despite financial woes

Frank Washkuch June 04, 2009

The woes of the newspaper industry are well documented and severe.
 

Domino's enlists BrandIndex weeks after YouTube prank

Tonya Garcia June 03, 2009

NEW YORK: Domino's has enlisted BrandIndex, a daily consumer perception service from global market research service YouGov, weeks after a YouTube video showing company employees mishandling food made headlines.
 

PRN launches Social Media Metrics

Tonya Garcia June 03, 2009

NEW YORK: PR Newswire (PRN) has launched Social Media Metrics, a social media monitoring, measurement, and analysis tool.
 

Negative news coverage of business crises up in 2008

Kimberly Maul June 02, 2009

LOUISVILLE, KY: The tumult of last year meant that companies dealt with slightly more crises in 2008 compared to 2007, and negative news coverage was up, according to the annual Crisis Report from the Institute for Crisis Management.
 

Arbitron hires Deirdre Blackwood

Kimberly Maul June 02, 2009

COLUMBIA, MD: Arbitron, the media and marketing research firm, hired Deirdre Blackwood as SVP of corporate communications.
 

Influence, not control, has become the key to success

Maril MacDonald June 01, 2009

Seismic changes, driven by astonishingly rapid technological breakthroughs, have reshaped many of the underlying premises that define societies.
 

Measurement Roundtable 2009: Defining value

Tonya Garcia, Erica Iacono June 01, 2009

Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change.
 

Sysomos launches two new products

Tonya Garcia May 29, 2009

TORONTO: Sysomos, a company that has quietly operated since 2005, will officially launch two new services on June 4 that are more than three years in the making: Sysomos MAP and Sysomos Heartbeat.
 

PR firm introduces five new products

Tonya Garcia May 29, 2009

ATLANTA: Integrated PR firm, communications 21, has introduced five new products for b-to-b and b-to-c clients.
 

Burger King revamps intranet to drive connectivity

Nicole Zerillo May 28, 2009

MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.
 

Summer movie chatter on the social Web

May 27, 2009

The unofficial start to summer, Memorial Day, has come and gone, and while many consumers' primary activities this summer will take place outdoors, BuzzLogic took a look at a popular indoor summer activity: going to the movies.
 

CMOs find challenges, opportunities in digital marketing

Rose Gordon May 21, 2009

CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.
 

Peer39 selects Trylon as AOR

Tonya Garcia May 18, 2009

NEW YORK: Peer39, an online advertising and content monetization platform, has selected Trylon SMR as its AOR.
 

Edelman and Brandtology partner for pan-Asian social media solution

Tonya Garcia May 13, 2009

SINGAPORE: Edelman and Brandtology have partnered to provide Asian marketers and corporate communicators with online research and brand reputation services.
 

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