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Measurement And Monitoring

Down the PR measurement rabbit hole

March 12, 2010

The ongoing debate about PR measurement is like the scene in 'Alice in Wonderland' where Alice has slipped down the rabbit hole and falls past old mirrors, lamps, grandfather clocks, and Victorian furniture on her way to Wonderland.

Radian6 launches new social media monitoring tool

Alexandra Bruell March 10, 2010

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

Movie studios, iPad generate best buzz in Oscar season

Erica Morris March 08, 2010

CHICAGO: Movie studios and Apple were the big marketing winners from this year's Academy Awards, according to data culled by marketing software provider Alterian.

Visible Technologies adds brand reputation platform

Erica Morris March 02, 2010

BELLEVUE, WA: Visible Technologies, a social media and reputation management solutions provider, has released truReputation.

MASTER CLASS: What metrics are most important when measuring social media efforts?

March 01, 2010

Importance is always defined by the organization and the business objectives any communication effort is seeking to support.

Measurement tool analyzes scope of Twitter's influence

Kimberly Maul March 01, 2010

Tweet Reach is a measurement tool for Twitter that analyzes the reach and exposure of an idea in a tweet.

Digital Roundtable 2010: Discovery process

Rose Gordon, Erica Iacono, Kimberly Maul March 01, 2010

The increased adoption of digital media prompts even more questions regarding PR strategy. PRWeek was in New York for this Fleishman-Hillard-sponsored roundtable.

Meltwater acquires social media monitor BuzzGain

Erica Morris February 24, 2010

SAN FRANCISCO: Software company Meltwater has acquired year-old Silicon Valley upstart BuzzGain, a social media monitoring company.

Social Marketing Suite focuses on brand presence via Facebook

Erica Morris February 22, 2010

SAN FRANCISCO: Context Optional, a social marketing software provider, has launched Social Marketing Suite, a platform focused on managing brand presence via Facebook.

Online isn't the answer for everyone

Rose Gordon February 19, 2010

While a number in the PR industry were trying to figure out the implications of Google Buzz this week (or how to turn it off, in other cases), the Commerce Dept. released figures showing that about 40% of Americans don't subscribe to high-speed Internet at home - and not simply because it's not available.

Click monitoring tool ClickMeter is out of beta

Erica Morris February 12, 2010

LOS ANGELES: ClickMeter, an online click monitoring provider, is out of beta.

Iconoculture launches social media tool SocialIQ

Erica Morris February 09, 2010

MINNEAPOLIS: Consumer research company Iconoculture launched SocialIQ, a social media analysis tool.

Dna13 update combines existing services

Erica Morris February 09, 2010

OTTAWA: Dna13 has released a winter 2010 edition of its platform, combining capabilities from its dnaEnterprise and dnaMonitor software into one solution.

New online monitoring service Trackle launches

Erica Morris February 08, 2010

SUNNYVALE, CA: A new media tracking service, Trackle, has launched to help PR and marketing pros monitor social media and overall online mentions.

Boutique firms faced unique challenges in recession

Erica Morris February 05, 2010

In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.

MyMediaInfo adds new campaign management and social media tools

Erica Morris February 01, 2010

WALTHAM, MA: MyMediaInfo launched two new tools as part of its New Year release: a campaign management tool and a social media database.

MASTER CLASS: What is the best way to conduct research during a difficult economy?

February 01, 2010

This month's panel includes Cramer-Krasselt's Nigel Carr, StrategyOne's Natasha Fogel, Weber Shandwick's Leslie Gaines-Ross, Ogilvy PR's Jennifer Scott, and Carmichael Lynch Spong's James Wiltshire

Hiding behind SOX embarrasses and belittles PR industry

January 29, 2010

In 2003, PRWeek grimly predicted Sarbanes-Oxley would commence an era of vague financial reporting for marketing companies. Sadly, but not surprisingly, we were right.

Expert Q&A: Kevin Miller, EVP of marketing and sales, SalesFusion

Erica Morris January 05, 2010

Kevin Miller, EVP of marketing and sales for SalesFusion, a marketing software provider, speaks with Erica Morris about social media, b-to-b strategy, and trends for 2010.

In the Reinvention Economy, creativity is currency of choice

Billee Howard January 01, 2010

The Reinvention Economy unfolded in 2009, recasting the rules of the corporate world. Leading brands worked to redefine and reinvent themselves in ways that proffered optimism and illuminated paths out of the dark financial storm.

Determining social media's value is still a challenge

Kimberly Maul December 16, 2009

As social media becomes an integral part of communications strategy, companies outside the traditional consumer-focused brands are still figuring out how to effectively use it and measure its impact.

Zocalo, Marc Research create 'Recommendation Index'

Erica Morris December 10, 2009

CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories.

CMO Q&A: Sylvia Reynolds, Wells Fargo

Aarti Shah December 01, 2009

Sylvia Reynolds talks to Aarti Shah about marketing in a tough climate and communications' need for more rigorous measurement

Leading newspapers jockey to claim top circulation

Chris Daniels November 20, 2009

MCLEAN, VA: As the bad news in the newspaper industry continues, circulation numbers have become a source of pride - and contention - for some outlets.

Agency tool building shows promise

November 20, 2009

As the progression to online communications got underway, communicators moved from the phones to the Web, managing blogger relations and monitoring social networks.

WE launches Twendz upgrade for professionals

Aarti Shah November 17, 2009

SEATTLE: Waggener Edstrom has launched WE Twendz Pro, a paid Twitter analytics service that measures brand impact and audience engagement. The tool builds on Twendz, a free service that WE launched in March.

Edelman launches Twitter monitoring tool

Aarti Shah November 11, 2009

LONDON: Edelman has launched Tweetlevel to measure an individual's relevance on Twitter, a service that competes directly with several other tools, including Waggener Edstrom's Twendz data mining platform.

Are you tracking first responders?

Barri Rafferty November 09, 2009

Listening has always played a critical role in PR, but no longer can it be confined to a once-per-day media monitoring schedule. Communications is now a real-time sport that requires quick reflexes.

How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.