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Measurement And Monitoring

Edelman's StrategyOne hires Draper-Watts as EVP

Danielle Drolet February 07, 2012

WASHINGTON: StrategyOne, Edelman's research subsidiary, has appointed Pauline Draper-Watts EVP of its communications measurement and analytics group.

How do you work with the CEO or CMO to identify which metrics matter most?

February 01, 2012

Identifying metrics that matter most requires asking the obvious questions first.

Myth 3: Ignorance is bliss

Erin Allsman, Brownstein Group January 06, 2012

For my final myth of the week, I'd like to reveal that PR professionals are not clairvoyant.

Myth 2: All ROI is tangible

Erin Allsman, Brownstein Group January 04, 2012

Time and again we hear about challenges many of us face laboring to demonstrate a quantitative, dollar-out dollar-in ROI on social media in a business-to-business, long sales cycle environment.

Video: Patrick Byrne, Overstock.com

Danielle Drolet November 08, 2011

Patrick Byrne, CEO of Overstock.com, tells Danielle Drolet how he became a believer in PR.

StrategyOne debuts multi-language analytics tool

Danielle Drolet November 07, 2011

NEW YORK: Edelman's StrategyOne unit has launched Sunrise, a multi-language digital media measurement and analytics tool, in collaboration with social media monitoring service provider Crimson Hexagon.

Master Class: How will tools for media monitoring evolve in 2012 to ensure better results?

November 01, 2011

Whatever way monitoring tools evolve during 2012, PR pros will place increasing emphasis on the quality of data produced by their monitoring software.

Measurement is becoming a key barometer of PR's success

Frank Washkuch November 01, 2011

"How do you measure PR?" Traditionally, this question has plagued the PR industry as marketers struggled to tie their media outreach to their bottom lines.

Asking if PR should provide social media analytics is the wrong question

Allyson Hugley, Weber Shandwick October 21, 2011

PR professionals are the creators and curators of narratives that engage audiences and shape public perceptions of companies, brands, and issues.

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.

How PR can flourish for another 100 years

Larry Weber, Racepoint Group September 01, 2011

The debate is over. Social media has transformed the media landscape and practice of PR.

Stop praying and start analyzing

Martin Jones, March Communications August 26, 2011

There's an old industry saying that PR is "prayed for, not paid for."

Monitoring the role of monitoring

Martin Jones, March Communications August 24, 2011

Let me begin by noting this caveat: we use a variety of both paid and free monitoring tools at March.

Demystifying analytics

Martin Jones, March Communications August 22, 2011

It's high time that communications - as an industry - takes the mystery out of analytics.

Video: David Rockland, Ketchum

Danielle Drolet July 15, 2011

PRWeek's Danielle Drolet speaks with David Rockland, AMEC director and managing director of global research at Ketchum, about the future of measurement in PR.

Measurement Roundtable: Successful measures

Bernadette Casey, Danielle Drolet July 01, 2011

Metrics strategies have had to evolve as executives demand insight that looks beyond the numbers.

Building the measurement house

Ruth Pestana, Hill & Knowlton June 24, 2011

The Barcelona Principles published last June were intended to "raise the floor" for measurement with minimum standards that were agreed upon by the industry.

Breaking down the barriers to measurement

Ruth Pestana, Hill & Knowlton June 22, 2011

Delegates at the recent AMEC and IPR Measurement Summit in Lisbon, Portugal, voiced a pressing need for an increase in education across the industry on the importance of measurement.

Yometa adds visual twist to search engine capability

Danielle Drolet April 12, 2011

Yometa.com has launched a visual search engine, which presents the results from Google, Bing, and Yahoo as a Venn diagram on one screen.

Applebee's tops media impact list

Jason Shuffler February 25, 2011

CHARLOTTE, NC: Applebee's won out among twenty casual dining brands with the highest value of mentions across the media and social media in the fourth quarter last year, according to a recent analysis.

Critical Mention now monitoring Spanish broadcasts

Jason Shuffler February 24, 2011

NEW YORK: Broadcast TV and radio digitize and monitoring shop Critical Mention announced it's now offering Spanish language monitoring services. The service digitizes Spanish spoken in all major broadcast markets.

Visible Technologies announces monitoring enhancements

Jason Shuffler February 24, 2011

BELLEVUE, WA: Visible Technologies announced enhancements to its social media intelligence platform Visible Intelligence.

BI reaches one-year COPD screening target

Jaimy Lee February 02, 2011

RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals reached its target to screen 1 million people in the US for chronic obstructive pulmonary disease during the first year of the "Drive4COPD" campaign.

Twitter users blast President Obama's speech

Jason Shuffler January 26, 2011

The Twitter-sphere has not been kind to President Obama following his State of the Union speech last night.

Study: technology dominates in media impact value

Jason Shuffler January 24, 2011

CHARLOTTE, NC: Apple tops the list among twenty companies with the highest value of mentions across online news and social media in the fourth quarter last year, according to a report from General Sentiment.

Survey: marketers fall short on social media tracking

Jason Shuffler January 20, 2011

CHICAGO: Two-thirds of marketers of don't have a strong grasp on the social media conversations around their brand, according to a survey by Alterian.